CambridgeIP: IP Data as a source of Business Intelligence
Upcoming SlideShare
Loading in...5
×
 

CambridgeIP: IP Data as a source of Business Intelligence

on

  • 1,538 views

Presentation on novel uses of IP data to inform business intelligence needs. Presentation at BusinessXL Live in London, April 16th 2008

Presentation on novel uses of IP data to inform business intelligence needs. Presentation at BusinessXL Live in London, April 16th 2008

Statistics

Views

Total Views
1,538
Views on SlideShare
1,529
Embed Views
9

Actions

Likes
1
Downloads
38
Comments
0

3 Embeds 9

http://www.linkedin.com 6
http://www.slideshare.net 2
https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

CambridgeIP: IP Data as a source of Business Intelligence CambridgeIP: IP Data as a source of Business Intelligence Presentation Transcript

  • IP data as a Source of Actionable Business Intelligence 16th April, 2008 Ilian Iliev (CEO and Founder) Quentin Tannock (Chairman and Founder) © 2008 CambridgeIP. All rights reserved..
  • Document Outline • CambridgeIP Background • Growing Complexity of IP Strategy Needs • IP as a Source of Business Intelligence © 2008 CambridgeIP. All rights reserved.. 2
  • CambridgeIP Snapshot CambridgeIP is an innovative and cost-effective provider of: • Actionable IP intelligence • To the technology sector Number of New Patent Applications by Year 228 • In the UK and internationally 204 140 149 102 97 82 75 71 76 71 61 43 45 38 37 32 34 We are not a legal service provider: 26 27 16 6 2006 2002 2003 2000 2005 1988 1998 1986 1989 1996 1999 2004 1992 1993 2001 1990 1985 1995 1991 1987 1997 1994 • IP Lawyers are our clients too We have offices in Cambridge and London, and 100% 5 Year Growth of Technology Field and Share of All Biosensors Field % of P atents in Last 5 years % of A ll P atents in Field 50% Technology Field as % of All Biosensor Patents 90% 45% Patents Filed in last 5 Years as % of Total 80% 40% representation in Boston, USA 70% 60% 50% 40% 35% 30% 25% 20% 30% 15% 20% 10% 10% 5% 0% 0% Electrochemical Acoustic Wave Thermometric Fluorescence Chain Reaction Optical Biomimetic Paramagnetic Spectroscopy Photoacoustic Piezoelectric Pyrolysis Polymerase Raman Surface © 2008 CambridgeIP. All rights reserved.. 3
  • Document Outline • CambridgeIP Background • Growing Complexity of IP Strategy Needs • IP as a Source of Business Intelligence © 2008 CambridgeIP. All rights reserved.. 4
  • Increasingly complex uses of IP Intelligence… Assessing Freedom to Operate (FTO) is only one part of the IP Intelligence needs of technology enterprises Key Corporate Uses of IP-related Intelligence: R&D Managers & IP Counsel 100% 100% 89% 90% 80% 70% 63% 60% 58% 54% 53% 53% 50% 40% 30% 21% 21% 20% 10% 0% FTO analysis Competitive Infringement Licensing Collaboration New markets M&A due Investment IP Portfolio Environment due diligence strategy Strategy diligence case quality monitoring Source: Survey conducted by CambridgeIP in Dec 07-March 08 with the kind support of EEDA © 2008 © 2008 CambridgeIP. All rights reserved.. 5
  • Increasing complexity in the types of information gathered… Complex uses of IP Intelligence are associated with a requirement for complex and varied data types: often differing by sector Type of IP Information Gathered by Respondents 100% 100% 95% 90% 79% 80% 70% 63% 60% 50% 42% 40% 30% 20% 16% 11% 10% 5% 0% Patents in Key Competitor IP & Tech. Novel Uses of Bibliometric IP Impact Patent Law Focus Inventors IP & R&D Space IP IP Data Information Changes Industry Activity Evolution Trends Source: Survey conducted by CambridgeIP in Dec 07-March 08 with the kind support of EEDA © 2008 © 2008 CambridgeIP. All rights reserved.. 6
  • Key implications for your IP Intelligence requirements The increasing complexity of IP intelligence uses, and the associated complex information needs results in higher resource requirements and complex governance needs Key implications for the governance of IP Intelligence – Need for formalised responsibility and resourcing – Protecting IP is not only a legal concern, but a core part of your business development strategy: • IP Intelligence feeds into IP Management, Growth Strategy and Business Development it is a core part of your strategy – Practical implications: • Involve your IP Manager/Legal counsel in strategy discussions • Provide your R&D manager/CTO/Bus.Devmt executives with resources for IP Intelligence • Use a mixture of in-house and external service providers © 2008 CambridgeIP. All rights reserved.. 7
  • Document Outline • CambridgeIP Background • Growing Complexity of IP Strategy Needs • IP as a Source of Business Intelligence © 2008 CambridgeIP. All rights reserved.. 8
  • Defining your industry space 1 Patents can be a highly reliable source of information about an industry • Legal ‘facts’, ‘audited’ by an authority • Information on technology, inventors, linkages to other fields… But… there are major challenges related to • Defining your technology space A simple search for • Identifying relevant ‘silicon device’ returns patents 671,882 patents! Where do you begin? • Interpreting the results Akin to finding multiple needles in multiple haystacks © 2008 CambridgeIP. All rights reserved.. 9
  • Defining your industry space 2 Where reliable and actionable IP intelligence results are required, the method for data gathering and analysis should be: • Systematic and transparent • Correspond to the client’s technology & use of technology • And to the strategic questions asked Dataset Development & Analysis Definition of Client Technology Space Actionable Intelligence © 2008 CambridgeIP. All rights reserved.. 10
  • Operating in a complex industry translates into a complex strategic monitoring challenge Using patent landscaping you can monitor the development of multiple technology spaces within your industry 5 Year Growth of Technology Field and Share of All Biosensors Field 100% % o f P atents in Last 5 years 50% % o f A ll P atents in Field Technology Field as % of All Biosensor Patents 90% 45% Patents Filed in last 5 Years as % of Total 80% 40% 70% 35% 60% 30% 50% 25% 40% 20% 30% 15% 20% 10% 10% 5% 0% 0% Electrochemical Acoustic Wave Thermometric Fluorescence Chain Reaction Optical Biomimetic Paramagnetic Spectroscopy Photoacoustic Piezoelectric Pyrolysis Polymerase Raman Surface © 2008 CambridgeIP. All rights reserved.. 11
  • Competitor & Licensing Candidate Intelligence Comparative analysis of key players’ IP portfolios can provide you with information on R&D trends and licensing opportunities Selected Assignees: Patent Portfolio Key Numbers Rank by Assignee Name #Assignee Year of 1st Total Patents in Total # Search 2A # of Patents in Patent Client Patents by Patents Patents Search 2A Application in Industry* Assignee After 2000 in S.2 Search 2 1 ASSIGNEE 1 124 1981 2,568 501,746 23 2 ASSIGNEE 2 50 1978 3,857 676,142 6 3 ASSIGNEE 3 46 1975 3,164 720,028 6 4 ASSIGNEE 4 36 1979 3,413 727,743 11 5 ASSIGNEE 5 14 1977 2,659 155,148 3 Selected Assignees: Patent Portfolio Key Ratios Rank by Assignee Name Assignee Search 2A Search 2A Overall Search 2A # of Patents as % Patents as % of Patents as % of Importance Patents: Patents of all Patents All Assignee Assignee All of Client Growth in S.2 in Search 2A Patents in Client Patents Industry* for 2000-6 Industry* Assignee 1 ASSIGNEE 1 14% 4.8% 0.025% 0.51% 18.5% 2 ASSIGNEE 2 6% 1.3% 0.007% 0.57% 12.0% 3 ASSIGNEE 3 5% 1.5% 0.006% 0.44% 13.0% 4 ASSIGNEE 4 4% 1.1% 0.005% 0.47% 30.6% 10 ASSIGNEE 5 2% 0.5% 0.009% 1.71% 21.4% © 2008 CambridgeIP. All rights reserved.. 12
  • Assignee & Inventor Network Analysis Using patent datasets representative of your technology space, you can discover a technology space‘s innovator networks Visualising ‘deep’ networks reveals information that is difficult to ‘see’ • Licensing opportunities • Key experts • Collaborator networks • Hiring opportunities • Network entry points Legend Blue Bubble: Inventor © 2008 Red Bubble: Patent Owner (Assignee) Bubble Size: # of Patents Line Thickness: # of joint patents © 2008 CambridgeIP. All rights reserved.. 13
  • Tracking the Evolution of your Technology Space • A technology initially developed for one industrial application often finds uses in other areas: technology diffusion and migration • Maintaining industry leadership – or challenging the leaders – often depends on spotting early on such patterns, and identifying novel areas of application of your capabilities There is one core area of Over time, 2 key clusters of application in the client’s space application have developed Core client application area Technology Space: 1998 Technology Space: 2008 © 2008 © 2008 © 2008 CambridgeIP. All rights reserved.. 14 *IPC stands for International Patent Classification
  • Case study: Analysis of key competitors’ patenting strategy and benchmarking against client portfolio The Competitor Analysis is focused on 3 The questions are addressed using a key questions: mixture of analytical techniques 1. What is the competitors’ Patenting and data sources Strategy The analysis can be focused on 2. What are the key strengths & weaknesses individual technology/product of their IP Portfolio areas 3. What are the Portfolio Maintenance costs Analysis Value Matrix Competitor Competitor Portfolio Patenting Strengths & Maintenance Strategy Weaknesses Costs IPC Composition of Company Portfolio Technology Evolution - IPC Relationship Maps Technology Sub-set Composition & Overlap Analysis Patent Cluster Analysis High-impact Patent Citation Tree Analysis History of Patenting (tech. field or portfolio) Legacy Subset (expired patents) Application vs. Granted Patents Data Patent Family Financial Investment Top Inventor Analysis Inventor Network Analysis Geographical Location of Inventors Geographical Location of Patents Filed IP Attorneys/Patent Agents Methods, Approaches and Benefits matrix Litigation data © 2008 CambridgeIP. All rights reserved.. 15
  • A single patent can paint a picture of an industry… In every industry there is a set of high-impact patents: those with a high number of citations from other inventors and patent examiners ‘Forward citations’: other patents citing focus patent ‘Backward citations’: prior art cited by focus patent Note: Patent citations are the result of other inventors ‘and © 2008 CambridgeIP. All rights reserved.. 16 patent examiners’ recognition of a patent as prior art
  • Using a single high impact patent we can map out the key dimensions of an industry Network of Inventors Citing a Patent © 2008 Analysis of Key Assignees Citing a Patent Industrial applications of Distribu tion of Forward Citations by Indu stry Focus Patent’s Segm ents impact Advanced Patent Analysis: Organisations Citing Focus Patent A 61K 9/14 A 61M 15/00 6.1% Assignee Number of Number of Total # Year of Total Patents 12.3% Name Forward Backward Patents in entry into in Industry Citation Citation Patent Tech. the field Space A 61L 9/04 Links to… Links to… Space 5.2% Company 1 12 0 37 1993 740 Company 2 6 2 25 1998 33 Company 3 4 0 19 1997 953 Ot h er A 61K 9/72 65.9% 5.2% Company 4 4 6 16 1992 406 University 1 2 0 14 1999 345 University 2 2 0 11 1995 457 Inventor 1 1 6 6 2003 10 A 61K 9/12 5.2% © 2008 CambridgeIP. All rights reserved.. 17 © 2008
  • Are you fully exploiting the available IP Intelligence insights? FTO Analysis Competit Are you fully exploiting Investor Comm.s or growth opportunities? Monitor Infringe Are your competitors ID New Markets ment benefiting from Monitor IP intelligence you are not Intel. fully utilising? Uses IP In- Portfolio Licensing What IP Intelligence would Quality you access if you had the resources? M&A Out- Strategy Collabor Licensing ation Opportu nities © 2008 CambridgeIP. All rights reserved.. 18
  • …and finally… CambridgeIP can provide you with a cost-effective solution: whether for a once-off project or repeat needs Feel free to discuss your specific IP Intelligence requirements with Quentin or Ilian Sign up to our Newsletter and visit our blog to get regular IP Intelligence insights Thank You ! Ilian Iliev Quentin Tannock (CEO and Founder) (Chairman and Founder) E-mail: ilian.iliev@cambridgeip.com E-mail: quentin.tannock@cambridgeip.com GSM: 077 863 73965 GSM: 077 8621 0305 Tel: 01223 370 098 Tel: 01223 370 098 © 2008 CambridgeIP. All rights reserved.. 19