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Cambridge -Hitachi CSR services
Cambridge -Hitachi CSR services
Cambridge -Hitachi CSR services
Cambridge -Hitachi CSR services
Cambridge -Hitachi CSR services
Cambridge -Hitachi CSR services
Cambridge -Hitachi CSR services
Cambridge -Hitachi CSR services
Cambridge -Hitachi CSR services
Cambridge -Hitachi CSR services
Cambridge -Hitachi CSR services
Cambridge -Hitachi CSR services
Cambridge -Hitachi CSR services
Cambridge -Hitachi CSR services
Cambridge -Hitachi CSR services
Cambridge -Hitachi CSR services
Cambridge -Hitachi CSR services
Cambridge -Hitachi CSR services
Cambridge -Hitachi CSR services
Cambridge -Hitachi CSR services
Cambridge -Hitachi CSR services
Cambridge -Hitachi CSR services
Cambridge -Hitachi CSR services
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Cambridge -Hitachi CSR services

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An overview of what Cambridge-Hitachi can offer to CSR teams working with schools.

An overview of what Cambridge-Hitachi can offer to CSR teams working with schools.

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  • 1. Cambridge-Hitachi An overview of our services for corporate social responsibility teams
  • 2. Agenda
    • Who we are and how we add value:
      • Technology
      • Routes to market
      • Reputation for quality
    • Case study: Race to Learn for Williams F1
  • 3. Cambridge-Hitachi – who we are
    • A joint venture between Cambridge University Press and Hitachi Solutions
    • Creating award-winning educational content since 2003
  • 4. How we add value
    • Technology
    • Promotion
    • Reputation for quality
  • 5. How we add value
    • Technology – we have been building innovative award-winning software for interactive whiteboards since 2003
    • Promotion
    • Reputation for quality
  • 6. What is an interactive whiteboard?
    • Interactive whiteboards are the dominant technology in schools
    • 95% of schools us e them
    • Average 9 boards in every UK primary
    • 25 in every secondary
    (Sources: BECTA Harnessing Technology 2008; BESA ICT in State Schools 2009)
  • 7. What is an interactive whiteboard?
    • 72% of teachers use their board more than half the time, for…
    • Displaying photos and animations
    • Showing videos
    • On-screen interactive activities
    • Leading class discussions
    (Sources: BECTA Harnessing Technology 2008; BESA ICT in State Schools 2009)
  • 8. Technology
    • Our software platform:
      • Designed to produce interactive whiteboard content quickly and cost-effectively
      • In-built toolbar to allow users to annotate the software
  • 9. Technology
    • Our software platform:
      • Designed to produce interactive whiteboard content quickly and cost-effectively
      • In-built toolbar to allow users to annotate the software
      • Can take on any ‘look and feel’
  • 10. How we add value
    • Reputation
    • Technology
    • Promotion – we can help you reach every school in the UK so your CSR investment gets noticed and used
  • 11. Promotion
    • CRM database for named contacts in every school in the UK
    • Annual catalogue mailed to 19,000 primary schools
    • Targeted bespoke mailings
    • Educational conferences and exhibitions
  • 12. BETT
    • Leading international educational technology show
    • 30,000 teachers
    • Every January
    • BETT Awards
  • 13. How we add value
    • Reputation – Cambridge is a globally recognised brand in education
    • Technology
    • Promotion
  • 14. UK market recognition
    • BETT Awards 2010
      • Race to Learn – Winner, Primary Digital Content category
    • International Customer Publishing Awards 2009
      • Race to Learn – shortlisted for Best Specialist Communication
    • BETT Awards 2009
      • Penpals for Handwriting Foundation 1 – shortlisted
    • Education Resource Awards 2008
      • Penpals for Handwriting Foundation 1 – shortlisted
  • 15. UK market recognition
    • LGfL is the Regional Broadband Consortium serving schools across all 33 London authorities
    • Procured Cambridge digital content
      • Mult-e-Maths New Framework Edition
      • i-learn: speaking & listening
      • Race to Learn
    • Every primary school in London sees this content
  • 16. A global brand
  • 17. A case study Race to Learn Williams F1 CSR project built using the Cambridge-Hitachi platform
  • 18.  
  • 19. Race to Learn
    • Race to Learn supports group work skills at Y6
    • Formula 1 context excites interest
    • Exclusive access to Williams F1 and behind-the-scenes footage
    • 2010 BETT Award winner for
    • Primary Digital Content
  • 20. Race to Learn Angola
    • Williams Foundation and Fundo Lwini working together for:
      • ICT capacity building
      • Teacher training in ICT
    • Race to Learn translated and localised for the Angolan market in 2010
  • 21. Race to Learn Arabic
    • Ridge Solutions sponsored for an Arabic translation of Race to Learn for schools in UAE
    • Launched at Abu Dhabi Grand Prix, 14 November 2010
  • 22. Delighting the client
    • “ Cambridge-Hitachi has helped us deliver our education messages into primary schools through Race to Learn, a curriculum-based resource that teachers definitely value – not just because of its educational content but also because the multimedia experience is highly engaging for children”
    • Gordon Day, Business Development Manager, Williams F1
  • 23. Contact details For more information visit: http://www.cambridge-hitachi.com/csr Twitter: camhitachi LinkedIn group: CSR in Schools

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