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Metrics & Analytics

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  • Custom Reports:
  • Transcript

    • 1. Metrics & Analytics # CRE8 Camber Noren  Jeff Taylor Chris Kuhatschek Richard Bartell
    • 2. Metrics & Analytics Defined
        • Helps companies measure, assess, and explain the performance of social media initiatives in the context of specific business objectives 
      •  
        • Ability to capture conversations and brand mentions
      } Most valuable information to companies
    • 3. Metrics & Analytics in Social Media
        • In 2009
        • What is the Value???
        • Monitoring data 
    • 4. 10 Traits to Measure
        • Social Media Leads
        • Engagement Duration
        • Bounce Rate 
        • Membership Increase and active network size 
        • Activity ratio 
        • Conversation 
        • Brand mentions in Social Media
        • Loyalty 
        • Virality 
        • Blog Intergration 
    • 5.
        • Brand Overview-  posts, trends, demographics
      •  
        • Sentiment Analysis - attitudes toward your brand
      •  
        • Influence Analysis - identify influential people in your brand's industry
      •  
        • Competitive Analysis - analyze conversations about a competitor 
      •  
        • Engagement Analysis - gauge your engagement around the web
    • 6.  
    • 7.
      • Pros:
        • Interactive features
        • Know who's talking about you and where
        • Listen
        • Measure
        • Engage
        • Currently hiring!
      • Cons:
        • Cost $600/month
        • Website can be overwhelming 
    • 8.  
    • 9. How To
        • go to an analytics website (such as hootsuite)
        • select analytics, and create a new report
    • 10. How To
        • next you can select what type of template you want to use
        • Template choices include:
          • Proposal Report
          • Ow.ly Click Summary
          • Facebook Insights
          •   Custom reports
      • (all reports are completely
      • customizable within the 
      • hootsuite analytics builder)
    • 11. How To
      • sample owl.ly click report
      • report stats:
          • Clicks by region
          • Summary Stats
          • Top Referrers
          • Most popular links
      • Any of these stats can be added to, or removed from the report
    • 12. How To
    • 13.  
    • 14.
      • Measuring the Impact of Facebok
    • 15.
      • Analytic Measuring Tools:
      •        www.klout.com                          www.twitalyzer.com
    • 16.
      • Analytics Updates
        •   Completely customizable new analytic dashboard
        •   Multiple widgets; 4 main types are Metric, Pie Chart, Timeline, & Table
        • You can have up to 20 widgets per profile, all of which could be deleted, moved around, and edited
      • http://bit.ly/f4wdUT  
    • 17. What's Next?
        • Currently no single vendor that can effectively measure all aspects of social media
      •  
        • Most businesses use multiple tools for capturing, analyzing and interpreting their social buzz
      •  
        • Bad News : This is not expected to change anytime soon
      •  
        • Good News : Social media monitoring tools are improving every day and so are the capabilities of vendors to capture insights
    • 18. Conclusion                      Questions
        • New field with room to grow
        • All (or most) businesses are still learning how to measure their impact
        • Currently, a combination of analytical tools works best