Metrics & Analytics # CRE8 Camber Noren  Jeff Taylor Chris Kuhatschek Richard Bartell
Metrics & Analytics Defined <ul><ul><li>Helps companies measure, assess, and explain the performance of social media initi...
Metrics & Analytics in Social Media <ul><ul><li>In 2009 </li></ul></ul><ul><ul><li>What is the Value??? </li></ul></ul><ul...
10 Traits to Measure <ul><ul><li>Social Media Leads </li></ul></ul><ul><ul><li>Engagement Duration </li></ul></ul><ul><ul>...
<ul><ul><li>Brand Overview-  posts, trends, demographics </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Sentiment Analysis...
 
<ul><li>Pros: </li></ul><ul><ul><li>Interactive features </li></ul></ul><ul><ul><li>Know who's talking about you and where...
 
How To <ul><ul><li>go to an analytics website (such as hootsuite) </li></ul></ul><ul><ul><li>select analytics, and create ...
How To <ul><ul><li>next you can select what type of template you want to use </li></ul></ul><ul><ul><li>Template choices i...
How To <ul><li>sample owl.ly click report </li></ul><ul><li>report stats: </li></ul><ul><ul><ul><li>Clicks by region </li>...
How To
 
<ul><li>Measuring the Impact of Facebok </li></ul>
<ul><li>Analytic Measuring Tools: </li></ul><ul><li>       www.klout.com                          www.twitalyzer.com </li>...
<ul><li>Analytics Updates </li></ul><ul><ul><li>  Completely customizable new analytic dashboard </li></ul></ul><ul><ul><l...
What's Next?  <ul><ul><li>Currently no single vendor that can effectively measure all aspects of social media </li></ul></...
Conclusion                       Questions <ul><ul><li>New field with room to grow </li></ul></ul><ul><ul><li>All (or most...
Upcoming SlideShare
Loading in...5
×

Metrics & Analytics

735

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
735
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Custom Reports:
  • Metrics & Analytics

    1. 1. Metrics & Analytics # CRE8 Camber Noren  Jeff Taylor Chris Kuhatschek Richard Bartell
    2. 2. Metrics & Analytics Defined <ul><ul><li>Helps companies measure, assess, and explain the performance of social media initiatives in the context of specific business objectives  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Ability to capture conversations and brand mentions </li></ul></ul>} Most valuable information to companies
    3. 3. Metrics & Analytics in Social Media <ul><ul><li>In 2009 </li></ul></ul><ul><ul><li>What is the Value??? </li></ul></ul><ul><ul><li>Monitoring data  </li></ul></ul>
    4. 4. 10 Traits to Measure <ul><ul><li>Social Media Leads </li></ul></ul><ul><ul><li>Engagement Duration </li></ul></ul><ul><ul><li>Bounce Rate  </li></ul></ul><ul><ul><li>Membership Increase and active network size  </li></ul></ul><ul><ul><li>Activity ratio  </li></ul></ul><ul><ul><li>Conversation  </li></ul></ul><ul><ul><li>Brand mentions in Social Media </li></ul></ul><ul><ul><li>Loyalty  </li></ul></ul><ul><ul><li>Virality  </li></ul></ul><ul><ul><li>Blog Intergration  </li></ul></ul>
    5. 5. <ul><ul><li>Brand Overview-  posts, trends, demographics </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Sentiment Analysis - attitudes toward your brand </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Influence Analysis - identify influential people in your brand's industry </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Competitive Analysis - analyze conversations about a competitor  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Engagement Analysis - gauge your engagement around the web </li></ul></ul>
    6. 7. <ul><li>Pros: </li></ul><ul><ul><li>Interactive features </li></ul></ul><ul><ul><li>Know who's talking about you and where </li></ul></ul><ul><ul><li>Listen </li></ul></ul><ul><ul><li>Measure </li></ul></ul><ul><ul><li>Engage </li></ul></ul><ul><ul><li>Currently hiring! </li></ul></ul><ul><li>Cons: </li></ul><ul><ul><li>Cost $600/month </li></ul></ul><ul><ul><li>Website can be overwhelming  </li></ul></ul>
    7. 9. How To <ul><ul><li>go to an analytics website (such as hootsuite) </li></ul></ul><ul><ul><li>select analytics, and create a new report </li></ul></ul>
    8. 10. How To <ul><ul><li>next you can select what type of template you want to use </li></ul></ul><ul><ul><li>Template choices include: </li></ul></ul><ul><ul><ul><li>Proposal Report </li></ul></ul></ul><ul><ul><ul><li>Ow.ly Click Summary </li></ul></ul></ul><ul><ul><ul><li>Facebook Insights </li></ul></ul></ul><ul><ul><ul><li>  Custom reports </li></ul></ul></ul><ul><li>(all reports are completely </li></ul><ul><li>customizable within the  </li></ul><ul><li>hootsuite analytics builder) </li></ul>
    9. 11. How To <ul><li>sample owl.ly click report </li></ul><ul><li>report stats: </li></ul><ul><ul><ul><li>Clicks by region </li></ul></ul></ul><ul><ul><ul><li>Summary Stats </li></ul></ul></ul><ul><ul><ul><li>Top Referrers </li></ul></ul></ul><ul><ul><ul><li>Most popular links </li></ul></ul></ul><ul><li>Any of these stats can be added to, or removed from the report </li></ul>
    10. 12. How To
    11. 14. <ul><li>Measuring the Impact of Facebok </li></ul>
    12. 15. <ul><li>Analytic Measuring Tools: </li></ul><ul><li>       www.klout.com                          www.twitalyzer.com </li></ul>
    13. 16. <ul><li>Analytics Updates </li></ul><ul><ul><li>  Completely customizable new analytic dashboard </li></ul></ul><ul><ul><li>  Multiple widgets; 4 main types are Metric, Pie Chart, Timeline, & Table </li></ul></ul><ul><ul><li>You can have up to 20 widgets per profile, all of which could be deleted, moved around, and edited </li></ul></ul><ul><li>http://bit.ly/f4wdUT   </li></ul>
    14. 17. What's Next? <ul><ul><li>Currently no single vendor that can effectively measure all aspects of social media </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Most businesses use multiple tools for capturing, analyzing and interpreting their social buzz </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Bad News : This is not expected to change anytime soon </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Good News : Social media monitoring tools are improving every day and so are the capabilities of vendors to capture insights </li></ul></ul>
    15. 18. Conclusion                      Questions <ul><ul><li>New field with room to grow </li></ul></ul><ul><ul><li>All (or most) businesses are still learning how to measure their impact </li></ul></ul><ul><ul><li>Currently, a combination of analytical tools works best </li></ul></ul>
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×