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Business Practice and
Entrepreneurship BUSI 2010
Presentation 4
Customer Segments Jobs
What is the customer segment trying to get done?
 Cheap/reasonably priced food
 Healthy
 Fast Se...
How is the Customer Segment Jobs
Ranked
Job Crucial or Trivial Frequency it occurs When is the job done
Cheap/resonably pr...
Customer Segments Pain
• What do your customers find too costly?
Cost to much
Takes a lot of time
Requires Substantial Eff...
Customer Segments Pain
• What barriers are keeping customers from adopting?
Scared of trying new things.
• What makes your...
Customer Segment Gain
• Which savings would make your customer happy?
Faster Time
Lower Cost
Less Effort
• What outcomes d...
Customer Segment Gain
• What positive social consequences do they desire?
Buying from a reputable place
• What are custome...
Customer Workflow
Customer Archetype
SEGMENT 1 SEGMENT 2 SEGMENT 3
Demographics • Customers 23 – 37
years
• Average income
earner
• Works fa...
How do they solve these problems
today?
Only two options - have no other healthy choice
Go to unhealthy food store
Does your value proposition solve it?
How?
• Customer Pains Provide Gains
• Taste Great Taste
• High Cost Reasonably Price...
Does your value proposition solve it?
How?
• Jobs and Pains are resolved by our Product
• Issues that customers face are c...
The things that made customers
interested. Excited.
• Ordering via a mobile phone
• Cheaper Prices
• Better taste
Questions and Insights
• What do you expect to gain when you buy food?
Great Taste/Money’s worth/Properly Cooked &
Prepare...
• What would make your life or job easier?
Lower cost
• What would increase the likelihood for you to
purchase sandwiches ...
• What creates an issue when you purchase food?
Timeliness & Cost
• What are the difficulties you face in the food
industr...
Detailed Analysis
What do you expect to gain when
you buy food?
1 Quality & Quantity
2 Tasty Food, Value for Money, clean
...
Which is most important?
1 Quality
2 Value for money
3 Money worth (plenty)
4 Food that is properly cooked and prepared
5 ...
Which savings would make you most
happy?
1 Money
2 Money
3 Time
4 Time
5 Money
6 Time
7 Time
8 Money
9 Money
10 Time
What are you pleased with in the
current Fast food outlet (Boomers &
Subway)?
1 Subway – quality & deals
2 Subway & boomer...
What would make your life or job
easier?
1 Faster service
2 Faster service and lower cost
3 Lower cost
4 Lower Cost
5 fast...
What would increase the likelihood
for you to purchase sandwiches from
another company?
1 Difference in variety lower cost...
What creates an issue when you buy
food?
1 The time it takes to get food ordered it usually
creates an issue
2 Timeliness ...
What are the difficulties and
challenges you currently face in the
food industry?
1 Poor service overall
2 Bad customer se...
What risks do you fear in the food
industry?
1 Unsanitary condition, constant rise in food prices whilst
standards fail to...
END
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Transcript of "Business Practice and Entrepreneurship Presentation 4"

  1. 1. Business Practice and Entrepreneurship BUSI 2010 Presentation 4
  2. 2. Customer Segments Jobs What is the customer segment trying to get done?  Cheap/reasonably priced food  Healthy  Fast Service  Good Customer service  Clean and reputable place  Value for his/her money  Hunger satisfied
  3. 3. How is the Customer Segment Jobs Ranked Job Crucial or Trivial Frequency it occurs When is the job done Cheap/resonably priced food Crucial Everyday Buying Fast food Healthy Crucial Everyday Buying Fast food Fast Service Trivial Everyday Buying Good Customer service Trivial Everyday Buying Clean Crucial Everyday Buying Reputable place Trivial Everyday Buying Value for his/her money Crucial Everyday Buying Hunger satisfied Crucial Everyday Buying Fast food
  4. 4. Customer Segments Pain • What do your customers find too costly? Cost to much Takes a lot of time Requires Substantial Efforts • How are current solutions underperforming? Lack of variety Taste • What are the customers main difficulties and challenges? Slow service Little value Cost • What’s keeping your customer awake at night? Health Issues in the future
  5. 5. Customer Segments Pain • What barriers are keeping customers from adopting? Scared of trying new things. • What makes your customers feel bad? Waiting in long lines Unsatisfied with taste High cost • What risks do customers fear? Customers risk spending money for something they’re not satisfied with
  6. 6. Customer Segment Gain • Which savings would make your customer happy? Faster Time Lower Cost Less Effort • What outcomes do they expect and what would go beyond their expectations? Fast Service Cheaper Prices Wider Variety Larger Portions Ordering via smartphone etc • How do current solutions delight your customer? Different Locations • What would make your customer’s job or life easier? Faster Service Lower Cost Ordering via smartphone etc
  7. 7. Customer Segment Gain • What positive social consequences do they desire? Buying from a reputable place • What are customers looking for? Price Taste • How does your customer measure success and failure? Taste Cost • What would increase the likelihood of adopting a solution? Lower Cost Better Taste Faster Service Convenience to order/purchase
  8. 8. Customer Workflow
  9. 9. Customer Archetype SEGMENT 1 SEGMENT 2 SEGMENT 3 Demographics • Customers 23 – 37 years • Average income earner • Works far from home • Customers 23 – 37 years • Higher than average income earner • Works far from home • Customers 23 - 37 years • Unemployed Need/Wants Wants healthy fast food at low cost Wants affordable tasty and healthy fast food Wants cheap fast food Behaviors/ Other characteristics • Buys food based on convenience and cost • Spends 50 – 75 % of budget towards buying food • Looks for cleanliness, cost and taste • Buys food twice a week • Buys food based on convenience and cost • Spends 80 – 100% of budget towards buying food • Looks for healthy, taste, cleanliness • Buys food 2-3 times a week • Buys food based on cost • Spends less than 50% of budget towards buying food • Looks for cost, taste, cleanliness • Buys food once a week
  10. 10. How do they solve these problems today? Only two options - have no other healthy choice Go to unhealthy food store
  11. 11. Does your value proposition solve it? How? • Customer Pains Provide Gains • Taste Great Taste • High Cost Reasonably Priced • Health Issues Fresh/Local Produce • Slow Service Fast Service • Poor Customer Service Great Customer Serv • Lack of variety More local variety • Little Quantity Larger Portions • Long Lines Convenience to order via Smartphone
  12. 12. Does your value proposition solve it? How? • Jobs and Pains are resolved by our Product • Issues that customers face are crucial • High Income interested in affordable, healthy food • Buy food based on convenience 2-3 times a week MVP Products & Services
  13. 13. The things that made customers interested. Excited. • Ordering via a mobile phone • Cheaper Prices • Better taste
  14. 14. Questions and Insights • What do you expect to gain when you buy food? Great Taste/Money’s worth/Properly Cooked & Prepared • Which is most important? Money worth • Which savings would make you most happy? Time & Money • What are you pleased with in the current Fast food outlet (Boomers & Subway) Taste, Choices, Fresh meals
  15. 15. • What would make your life or job easier? Lower cost • What would increase the likelihood for you to purchase sandwiches from another company? Offers better taste, prices, service
  16. 16. • What creates an issue when you purchase food? Timeliness & Cost • What are the difficulties you face in the food industry? Poor Service, Lack of tasty food, No halal • What risks do you fear in the food industry? Sanitation, Constant rise in food prices
  17. 17. Detailed Analysis What do you expect to gain when you buy food? 1 Quality & Quantity 2 Tasty Food, Value for Money, clean 3 Great Taste, money worth, (plenty) 4 A reasonable amt of food that is reasonably priced Food that is properly cooked and prepared Healthy and tasty 5 Good taste, quality of food 6 tasty, appealing in appearance 7 Money’s worth, healthy 8 Fresh, tasty, healthy food 9 Great value, properly cooked 10 Plenty for money
  18. 18. Which is most important? 1 Quality 2 Value for money 3 Money worth (plenty) 4 Food that is properly cooked and prepared 5 Quality of food 6 Tastes 7 Money worth 8 Tasty 9 Great values properly cooked 10 Plenty for money
  19. 19. Which savings would make you most happy? 1 Money 2 Money 3 Time 4 Time 5 Money 6 Time 7 Time 8 Money 9 Money 10 Time
  20. 20. What are you pleased with in the current Fast food outlet (Boomers & Subway)? 1 Subway – quality & deals 2 Subway & boomers location and variety 3 Subway- value for money Taste yes fast food Service exceptional Choices Bommers- never tried 4 Healthy fresh meals 5 Subway fresh vege & tasty 6 Subway had managed to maintain their standard since coming to Trinidad 7 Subway – great taste Boomers- tried once and didn’t enjoy it 8 Subway- clean and fast service Boomers- different types of bread 9 Different choices to choose from 10 Both have variety of choice
  21. 21. What would make your life or job easier? 1 Faster service 2 Faster service and lower cost 3 Lower cost 4 Lower Cost 5 faster services 6 Faster service & lower cost 7 Lower cost 8 Both 9 Lower cost 10 Faster services
  22. 22. What would increase the likelihood for you to purchase sandwiches from another company? 1 Difference in variety lower cost, better quality, difference in dining or overall experience. 2 Lower cost and better taste 3 If the taste is not as you expected If the other company offers more for money If the other company offers complementary stuff 4 Choice of condiments is greater 5 Better quality and if the service is better 6 if it offers a better variety of sandwiches and a cheaper price 7 Once it offers more for your money 8 Better taste and price 9 Convenience, faster service 10 Better eating experience, friendly service
  23. 23. What creates an issue when you buy food? 1 The time it takes to get food ordered it usually creates an issue 2 Timeliness and Cost 3 The amount 4 Timeliness 5 Timeliness 6 Timeliness- there Is usually a long waiting period 7 Cost 8 Timeliness 9 Timeliness waiting for long to get food 10 Cost and timeliness
  24. 24. What are the difficulties and challenges you currently face in the food industry? 1 Poor service overall 2 Bad customer services Little portions for large price Waiting in long lines 3 Value for money Service Halal/yes. It must be ordained by an accredited body 4 Poor service lack of healthy tasty food 5 Poor service Not getting what they tell you for your money How long you have to wait in line for your stuff 6 Quality in the form of presentation 7 Taste or lack of taste in food 8 long waiting periods or lines when purchasing food 9 Food that is not halal 10 Having to wait long to order food
  25. 25. What risks do you fear in the food industry? 1 Unsanitary condition, constant rise in food prices whilst standards fail to match 2 Financial- prices always rising 3 Sanitation 4 Buying from an unclean place 5 Social 6 Financial, health risks 7 Unsanitary places 8 Increasing food prices all the time 9 Unhealthy food places 10 Uncooked or not properly cleaned
  26. 26. END
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