The colour scheme for this advert very much sticks to the codes
and conventions that irn bru have stuck always used Orange and
blue. These colour scheme is something that most people
instantly associate with irn bru which is why it made sense for
them to use it for the advert. The blue text stands out well on the
The imagery that has been used is there to provide an explanation
behind the text that is posted that may otherwise seem like a
derogatory statement. “I love irn-bru and so do my bitches” is
something that there is no way you could manage to say on an
advert due to its nature. However by adding the picture of a man
with his 2 dogs, we can assume the dogs are female which would
mean that they are called bitches. This was a very clever way to
make an advert that was not only humourous but allowed them
get the product a cross that would relate to their target audience
which I believe is somewhere in the age range of 14 – 24.
The font that is used is a very scratchy style sans serif font. It kind of
looks as if it is a handwritten style which may be to try and appeal to
the younger end of their target audience. It may also be used to
show the immaturity and humour style that they have gone for with
the overall advert.
As previously mentioned the content of this advert is to provide
humour which will in turn make you remember the advert. It
provides a shock factor by using words that would not normally have
been seen on adverts and through use of clever imagery creates an
incredibly funny poster that will appear to their target audience but
may annoy other demographics.
This comes down to the same thing that I said in the previous
slide. The colour scheme that irn bru have opted for is the
traditional orange and blue that they are very well known for.
This allows for everyone to instantly recognise the brand and it
also makes the blue font stand out on the orange background.
The imagery in the two pictures to the left are again much the
same as the previous slide. The pictures are there as a humour
aid or I guess in some cases the pictures are there to allow them
to run the adverts at all as without them there is no way they
would make it past the ASA.
The fonts are also the same as the previous poster which as I said
I feel reflects the immaturity and humour style of the adverts as
it looks to be a handwritten style sans serif font.
The content of these pictures is similar to the previous ones
however these two have a much more obvious sexual innuendo
behind them. I feel that it’s a very clever way of marketing your
product. The sexual innuendo will provide humour for the older
audiences who will appreciate it. The younger end of the
audience will just find the concept and the use of certain words
funny. In the top poster the image of a chick with the caption
“Theres nothing better than irn bru when you’ve just been laid” is
an obvious innuendo but they get around that by making it seem
like it is about a newly hatched chick.
The bottom poster shows a woman hugging a man. The caption
reads “My two favourite things, Irn bru and Dick” The fact that
the word Dick is capitalized shows that its intention is to be the
name of the man who we can assume is called Richard. This is
how they got around the innuendo problem.
The adverts that I have provided to the left are adverts for the drink
Diet irn bru. Barrs have cleverly used a spot the difference style of
advert to promote their diet version of their drink.
The top poster shows a giraffe asking you to spot the difference. There
is only one difference and that difference is incredibly obvious as the
words sugar free have been edited on to its neck.
The same idea is used for the bottom poster showing a jumping kitten.
The creators of the advert have edited a bag into the kittens hand with
the words sugar free placed on it. Again this is the only difference and
is incredibly obvious.
I like this style of advert as I feel its very clever. The message that they
are trying to convey is put across in a very easy to understand manner
whilst still maintaining some of the humour from other adverts that
they have done.
The message they are trying to get across is that the only difference
between Diet irn bru and regular irn bru is the fact that there is no
sugar. The taste and everything else will remain the same which is the
main thing that I think they need to keep.
There is very little to talk about in terms of colour scheme and fonts
however I feel it probably should be noted that the font that is there is
a bold sans serif font which has again stuck to the same colour scheme
as the previous posters however this time some of the words are
orange and some of the words are blue on a transparent background
rather than appearing with blue font on the orange background.
The diet irn bru can comes in a silver can as opposed to the orange
and blue can of the regular drink. This could be compared to Coca cola
who also use a grey colour for their diet drink. I feel that they use
grays and silvers to show that the drink is a stripped back version of
the regular drink and that it contains none of the stuff that is
supposedly bad for you that the regular drinks contain.
This is one of the few adverts that I could actually find that was based
around the product Irn bru 32. This is the first energy drink that Barrs,
the company behind irn bru, have tried to promote.
The advert shows a man in a large blue bird suit. The bird suit adheres to
the colour scheme that the majority of irn bru’s products use, orange
and blue. It shows the bird shouting the words Wakey Wakey, this is the
implication that the energy drink will wake you up.
This poster advert is actually taken from a video advert from the
television. A boy is studying in a library and is falling asleep. This giant
bird pops out of the bookshelves shouting wakey and wakey, gives him
irn bru 32 and then theres lots of brand explanation about what it is and
what it does.
The idea of an energy drink waking someone up is no new concept and I
feel they could have possibly been a little more creative with the
concept. On the other hand I feel that dressing a man up in a large blue
bird suit is very typical of irn bru who, after looking at some of their old
adverts, try to keep their adverts surprising, sarcastic and funny.
I think that this advert will very much appeal to the target audience that
they are aiming at purely because it contains a memorable character.
Adults and teenagers alike will remember the large blue bird character
which will trigger their memory and make them think about irn bru.
It also has a caption which states” A great tasting energy drink that’s
already ruffling a few feathers” this is the typical irn bru sense of humour
coming through making reference to the large bird and his ‘feathers’
This advert is for the energy drink monster energy. The first thing that people will notice about monster energy is usually their very
distinctive logo, I believe the intention is to make it seem like a monster has clawed at the can. Which is a clever representation of the brands
Whilst on the topic of the logo it is rumoured that the logo is actually a repetition of the Hebrew lettering for the number 6. this would mean
that the logo is 666 here is an image of that theory.
As you can see the evidence is
there however it is just a rumor, it
could be a coincidence or perhaps
it is very well done subliminal
marketing. Some people think it’s a
great idea, others think that it is
some sort of reference to praising
the devil which I personally believe
is ridiculous but that’s the pleasant
part about the internet the sheer
amount of opinions that you can
The colour scheme that monster energy opts for is a style of neon green that really makes it stand out on the shelves that it is sold on. The
black background with the neon green claw gives the drink a visual edge over its competitors. I know from personal experience that the first
drink I see in a store is monster because all the different flavours all have equally bright logos in different colours. This style of design appeals
very well to their target demographic which is people between the age of 16 and 24. I wouldn’t have thought they would aim it at anyone
younger because of the high caffeine content in the drink.
The font that is used is very similar to human bones. This could be to represent the fact that they sponsor a lot of extreme sports athletes
and events. Things such as snowboarding, skateboarding and bmxing all love to be sponsored by monster energy. The people at monster are
massive fans of extreme sports and I feel like their drink reflects that.
Rockstar are another energy drink brand that are one of the few successful brands that are available in the
The colour scheme of their drinks varies with flavour, as is very similar with other brands. However instead of
changing the colour of the logo or anything like that they tend to change the entire colour of the can to let
people know which flavours they are looking at.
As you can see the drinks tend to follow a very similar layout which is common, so you can tell other brands
apart from their own. The star with the RR logo in which symbolizes Rockstar ( the first and last letter of the
words ) doesn’t ever move position it stays in the same place and only on a few occasions does any part of it
change colour to represent a different flavour. For the most part it sticks to the same colour scheme to ensure
reinforcement of the brand.
The target audience for this energy drink would be very very similar to monster energy probably somewhere
between 16 – 24 due to the nature of the drink and its high caffeine content.
Rockstar are another company who enjoy sponsoring things to do with extreme sports however they do not
have as many contacts and events as monster do. Rockstar tend to sponsor things such as truck racing and other
car related sports. These are definitely still a type of extreme sport but not remotely similar to such things as
snowboarding and skateboarding.
The font is a very smooth nicely flowing font. Similar to fonts like comfortaa. The A in Rockstar is made into a
star to instead of the A but people obviously already know the name of the brand so know that it is meant to be
This is an advert taken from the promotion behind the new Coffee and energy drink combination. So instead of the drink being based around a
fruity or juicy flavour they are based around the flavours of hot drinks such as Mocha, Milky coffee and Caramel coffee.
As You can see from the image, the cans are sat on top of roasting coffee beans, this is to represent that these drinks are based around hot
drinks as opposed to their cold juice counterparts.
Understandably the coffee and energy drinks combined have a substantially higher caffeine output than a regular drink of relentless with the
regular can containing 160mg of caffeine whilst the coffee + energy counterpart contains 220mg caffeine per can.
I feel that this product in particular was to try and break into the older generation and possibly people that are usually outside of their target
audience which I believe is people between the ages of 16 – 24. The addition of the coffee element could perhaps interest those who wouldn’t
usually drink the product due to its labeling of an energy drink. It may be something that interests business persons due to their hectic
lifestyles perhaps they could now grab a coffee Rockstar as opposed to going and buying a hot coffee and having to wait for it to cooldown.
This is a very popular advert tagline for the brand “Redbull” there
were a series of adverts where animated people were put into
relatively strange situations and upon drinking Redbull would
receive a set of wings which would allow them a way out.
I believe the concept that they are aiming for is that the drink
makes you feel weightless due to the massive amounts of energy
that it provides.
The colour scheme of the redbull can is a silver and blue as far as I
am aware, the only time the can changes colour is for their sugar
free option, the only difference in that case is that the dark blue
section of the can instead becomes a light blue.
The target audience for this product would be again, very similar to
all of the other brands of energy drink. However I feel that there
may be a slight extension of the regular target audience. Perhaps
somewhere between the ages of 16 – 30. I feel that Redbull is
perhaps seen as the more mature energy drink because it has
been around for so long. I feel out of al the energy drinks it is the
best established and has the highest sales.
The logo of redbull shows two bulls running towards each other
with a yellow circle behind them. After doing some research on
the logo I have discovered that the “red and gold” logo of Red Bull,
containing two red bulls charging against each other in front of a
yellowish gold spot, represents sheer speed, power, risk-taking and
aggressiveness. The bulls depict strength while the blue and silver
parts in the background symbolize intellect. The red and yellowish
gold parts, on the other hand, characterize emotion.
This shows how much thought can really go into a logo and the
symbiotic representations that are there when creating a brand.
The final product that I will be looking at is Relentless. The first thing
that people will notice about relentless is the vibrant colour schemes
of the cans. This is one of the things that allow this product to stand
out from the other brands that are on the shelf. You are drawn
instantly to the bright colours.
The font is also one of the more interesting of all the popular energy
drinks. The font is a large stylistic serif font with filigree behind it and it
definitely stands out from the rest.
Another thing that this brand has that is relatively unique is the names
of all the drink flavours on the can at the bottom and the names are
very interesting. The only other brand that does this is Monster with
its other products like Ripper and Khaos. The names are supposed to
be a representation of the flavours that are inside.
The original can actually shows a close up in depth shot of a persons
neck and shoulder muscle. The slogan for the brand is “No Half
Measures” some believe that this is relevant to the can size which is
twice that of a regular can of “Redbull” but the coca cola company, the
company behind relentless, claim that the slogan is there to remind
everyone not to settle for second best and always push to achieve the
best of their abilities.
Again relentless are another energy drink that have ties to extreme
sports and sponsored extreme events. The brand work closely with
Suzuki and actually have a team that competes in all sporting events
called “Relentless Suzuki”. The brand have also sponsored festivals
such as reading and Leeds festival.
The target audience for this drink is again somewhere in the age range
of 16 – 24. I feel that this drink is very popular due to its large variety
of flavours, providing the most diverse range of flavours for this
market. The entire overall style including font style and colour scheme
massively appeal to this age range. The fact the logo looks very similar
to a tattoo based font could be their attempt at appealing to the
market that they are trying to sell to.
This Relentless advert still is from the brands most recent advertising campaign. The band shows popular music artist singing and walking around
towards his own show. The song for the advert also very briefly features Sierra Kusterbeck of VersaEmerge but she is cut off at the end of the
The advert is made to show that these singers/rappers came from nothing and made their own way to the top. I feel that this backs up their
brand slogan “No Half Measures” which as mentioned in the previous slide is a representation that people should never give up and should
always put their all into achieving their best.
The adverts colour scheme towards the end changes to a room full of lights the lights are a subtle combination of white and green and at the
end of the advert the apple and kiwi relentless pops up with the brand name. The can is a combination of green and silver so reinforcing this
colour with the lights in the background will help to ensure that the brand and the drink stay present in the persons memory.
This pie chart shows the most popular energy drinks
according to the public of America in 2012. Whilst I realise
that this is not a perfect indication as Britain may obtain
different results. It does show how difficult it would be for
irn bru to make a break over there with their energy drink
Irn bru 32.
79% of the market is dominated by the two most popular
energy drink makers in the world Red Bull and Monster.
Underneath those a number of smaller brands share the
remaining 21% which doesn’t leave much in there at all. 2
of the brands even have a percentage which is less than one
which shows how difficult it is to compete against already
established energy drink brands. People are very reluctant
to try new things when it costs them money. Especially
when they already know for a fact that they like a different
product. They may see no need to try any other products.
One thing that I notice is that Relentless isn't even on this
chart. This in some ways may show how difficult it is to
break into the US market of energy drinks. With a massive
90% of the market being taken up by the three major
brands there really isn't much space for competitors.
Whilst this does not give us a direct indication of the UK
market from this we can assume how difficult it is to break
into the market. With the UK having the same three major
brands but also having things like Relentless to compete
with it seems as if it is very difficult to break into the
Most supermarkets or stores have their own cheaper
brands of energy drinks which some people choose purely
for the money that you save but those are the only other
energy drinks that really compete with the major brands.