1. Target Audience
Questionnaire
1) What magazine do you prefer to read? 4) How much would you spend on a music magazine?
• NME - 10 • Less than £1.00 - 1
• Vibe - 2 • £1.00 - £2.00 - 6
• Q-4 • £2.00 - £3.00 - 12
• Billboard - 0 • £3.00 - £4.00- 5
• Rolling Stone - 4 • £5.00 or over - 1
2) What do you expect from a music magazine?
5) What genre of music do you listen too?
You may choose more than one answer
• Rock - 12
• Interviews - 20
• Pop - 3
• Features - 18
• Reggae - 2
• Backstage Coverage - 6
• Hip Hop - 2
• Posters - 4
• Heavy Metal - 1
• Top 40 - 17
• Drum and Bass - 0
• Festival Coverage - 10
• Other - 0
• Exclusive News - 15
3) What would you expect/prefer to read on a double page spread? 6) What would encourage you to buy a music magazine?
You may choose more than one answer
• Freebies (Posters etc) – 7
• Interviews - 15 • Competitions - 1
• Exclusive News Page - 2 • Magazine Cover - 1
• One Artists Feature - 18 • Features - 0
• Over One Artist Feature - 2 • Bands - 1
• Other - 1 • Popularity – 2
• Exclusive News - 8

2. Question 1
What magazine do you prefer to read?
NME
Vibe
Q
Billboard
Rolling Stone
My results from question one show that the most popular magazine was NME and Billboard was the
least popular. This result suggest too me that NME being a multi-platform company using print and
web based productions as well as NME Radio, NME TV and NME App creates a more unique selling
point competing against the various other magazines. Furthermore NME target range is a youth age
range consisting between men 17-30 which is also the target audience I am aiming towards.

3. Question 2
What do you expect from a music magazine?
Interviews
Features
Backstage Coverage
Posters
Top 40
Festival Coverage
Exclusive News
My results from question two show that the audience three main aspects they would expect
within a magazine would be interviews, features and a top 40. This provides me with the
information that the audience is constantly looking for new and exciting information towards the
artists and exclusive information that they can share with there friends. Thus my magazine should
be up to date, informative and exciting and provide these main aspects.

4. Question 3
What would you expect/prefer to read on a double
page spread?
Interviews
Exclusive News Page
One Artist Feature
Over One Artist Feature
Other
Question Three allowed me to see what my target audience look for within a double page
spread. Interviews and a one artist features were wanted without any doubt and therefore
suggest these are the two main components of a double page spread. Furthermore only a
small percentage wanted other components which shows that the double page spread will be
targeting a mass audience. Finally this also represents the audience desire for new
information such as interviews and to learn about the artists within depth.

5. Question 4
How much would you spend on a music
magazine?
Less than £1.00
£1.00 - £2.00
£2.00 - £3.00
£3.00 - £4.00
£5.00 or over
This question allows me to see what most of my target range would roughly spend upon my magazine
which nearly half would spend between £2.00 - £3.00 and not many would spend less than £1.00 or £5.00
or over. This provides me with evidence of how much my target range is willing to pay for a music
magazine, allowing me to base that they will expect a high quality based magazine for that amount of
money through many being on student budgets. Furthermore the price is a massive aspect of the
magazine and is important to represent certain content and advertisement inside based on this
information.

6. Question 5
What kind of genre of music do you listen to?
Rock
Pop
Reggae
Hip Hop
Heavy Metal
Drum and Bass
Other
The results from question five allows me to show that the rock genre was the most
popular within the people I questioned showing that young adults within my target
range are significantly interested within the rock genre. This question clearly established
the popularity of this genre of music and therefore the mass target audience gained
through providing this genre of music within the magazine. This further back up the
point that NME magazine was the most popular

7. Question 6
What would encourage you to buy a music
magazine?
Freebies
Competitions
Magazine Cover
Features
Bands
Popularity
Exclusive News
My question six results show that the target audience range highest selling point and what would
encourage them to buy a magazine more was including freebies and exclusive news. This further
connotes the need to keep up to date and that new information and exciting news is essential to
pulling in a wider audience. Furthermore the use of freebies also has a unique selling point due to
magazine giving away unique items such as posters or cd’s gaining a wider audience interest and
swaying them to buy the magazine.