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Cool summer gardens training presentation
 

Cool summer gardens training presentation

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    Cool summer gardens training presentation Cool summer gardens training presentation Presentation Transcript

    • Cool Summer Gardens 2010 Summer Display
    • Why a Summer Theme? • Inspire customers • Showcase store talent • Share ideas • Increase sales • Help customers design thrilling summer gardens
    • Key Theme Displays
    • Judging Criteria • Display freshness and cleanliness • Display location • Staff enthusiasm (smile, greeting, shirt and nametag) • Cool Summer Garden display creative beyond the floor plan guidelines • Display set up – ease of shopping • Signing and information in, around and supporting the display
    • Other aspects for consideration • What are the best aspects of this display? • What are the best opportunities to improve the display? • What would make the store more appealing for you? creative uses • How could we make your shopping experience easier or enjoyable? • Any additional comments?
    • Make The Display Appealing • Keep products clean and dust free • Separate shade and sun items • Make the walk area easier for carts to pass through • Throw dry or dead plants away • Make entrance more appealing
    • Additional Ideas • “What your garden needs now” area is informative for customers • Creative displays make it easy to duplicate at home • Create vertical focus, water cans with blue necklace beads signify water
    • Get Creative • Each store is different due to the talents of your staff, use the unique talents you have • Incorporated items (fake food, tiki torches, candles etc) which help visualize a garden at home • Use items on hand (pots, etc) and make them into fountains or other creative uses
    • Now Have Fun! • The winner will receive • First Place bragging rights! • Dinner off site for entire store team • Trophy • Top two stores with highest sales increase - Barbeque dinner