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Sure, inbound marketing is in vogue today but how do you get the most out of online prospects who scout the web for features, prices and reviews but stay anonymous and show little inclination to engage?
Technology and data analytics are the secret to unmask these inbound prospects, turn them into paying customers, and make the entire marketing process more efficient, predictable and repeatable. In this presentation you'll learn how data and technology can help transform your entire marketing strategy. We will examine:
- Web optimizing best practices
- Top marketing metrics to review
- How to translate key metrics into actions that influence the rest of your marketing campaigns