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5 ways to use Mystery Shopping to improve your business

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5 ways to use Mystery Shopping to improve your business: competitor analysis, Review of internal processes and procedures, Evaluate Staff Performance, Evaluating Point of Sale Material and The Retail …

5 ways to use Mystery Shopping to improve your business: competitor analysis, Review of internal processes and procedures, Evaluate Staff Performance, Evaluating Point of Sale Material and The Retail Store, Review customer brand perceptions

Published in: Business, Technology

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  • 1. Mystery Shopping 5 ways to use Mystery Shopping to improve your business
  • 2. 5 ways to use Mystery Shopping to improve your business
  • 3. 1. Analyse competitors • Mystery shopping your competitors as potential buyers is essential for well established companies. • Get better knowledge of who your nearest competitors are, their pricing structure and their U.S.P. • Identify market niche’s that are not occupied by any of your competitors.
  • 4. 2. Review of internal processes and procedures • • • Customer buying experience clearly and objectively defined. Document step by step the process of buying your services /products or seeking customer support. Detect deficiencies and make alterations to your customer care charter to the benefit of your customers.
  • 5. 3. Evaluate Staff Performance • Training aid as it will highlight professionalism, helpfulness, integrity, appearance, and knowledge of you team during the buying process. • Buyers not only buy your services/products, they also buy your team and their credibility. • Key information for your Human Resources department about specific employees.
  • 6. 4. Evaluating Point of Sale Material and The Retail Store • • Analyse the overall shopping experience Including: – the cleanliness of the “retail store’ – the tidiness of the products displayed – the space allocated to your products in the store – Point of sale merchandise – etc.
  • 7. 5. Review customer brand perceptions • • Brands want to be associated with specific values and qualities Review if these feel good factors are perceived by buyers through: – – – – your team Processes products Point of Sale.
  • 8. Check our Case Study Visit our website to read our Case Study: http://www.callmanagement.ie/testimonials/case
  • 9. Mystery Shopping 5 ways to use Mystery Shopping to improve your business
  • 10. Mystery Shopping 5 ways to use Mystery Shopping to improve your business