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Riding the Crest of the Video TsunamiNTA 2011 Conference – August 17, 2011 <br />
Technology Is Changing Behaviors<br />Technology has provided content ubiquity, and consumers are responding enthusiastica...
Video Permeates All Communications<br />Telepresence<br />Unified Multimedia Communications<br />Entertainment<br />Busine...
2010 – For the First Time…<br />In 2010, for the first time, virtual media distribution revenue surpassed physical in all ...
What Is Television Anyway?<br />What does television really represent?<br />TV viewing is the #1 waking activity in the US...
The Evolution of Television<br />Time and media shifting are in full adoption mode<br />Overall TV viewing time continues ...
An All-Video World Breaks the Mold<br />What changes for the service provider?<br />Capacity requirements<br />Network mod...
What’s at Stake<br />*<br />* Mobile apps will generate<br />$17.5B in revenue in 2012<br />                              ...
Compass Flow Analyzer<br />How are subscribers using the access network?<br />Broadband<br />Connection<br />?<br />Access...
Compass Flow Analyzer<br />Subscriber Application Visibility Is a “Must Have”<br />?<br />Access<br />Network<br />Interne...
Flow Analyzer Sample: BW Usage<br />All Subscribers, Individual Service<br />
Individual Subscriber, All Services<br />Flow Analyzer Sample: BW Usage<br />YouTube<br />
Flow Analyzer Sample: BW Usage<br />All Subscribers, All Services<br />
Flow Analyzer Sample: BW Usage<br />All Subscribers, Individual Service<br />YouTube<br />Individual Subscriber, All Servi...
Compass Flow Analyzer<br />Identify new REVENUEopportunities<br />Targeted service up-sell opportunities<br />In-home netw...
Thank You<br />
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Riding the Crest of the Video Tsunami: Nevada Telecom

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  • Mobile platforms feature the most complete applications menu, as demonstrated by the revenue projection here. However, applications are every bit a part of the convergence discussion. As broadband enable devices continue to proliferate, each of those platforms that integrates the widest applications array possible brings the service provider a new, and growing revenue stream. Even a fraction of the mobile applications market is significant.
  • Transcript of "Riding the Crest of the Video Tsunami: Nevada Telecom"

    1. 1. Riding the Crest of the Video TsunamiNTA 2011 Conference – August 17, 2011 <br />
    2. 2. Technology Is Changing Behaviors<br />Technology has provided content ubiquity, and consumers are responding enthusiastically<br />Increasingly VIRTUAL<br />Business, entertainment, communication<br />Increasingly MOBILE<br />Blackberry, iPhone, iPad, DROID, FloTV, MobiTV<br />Increasingly ON-DEMAND<br />iTunes, YouTube, Hulu, over-the-top video<br />Increasingly BROADBAND<br />Faster, increased utility, video, multitasking<br />
    3. 3. Video Permeates All Communications<br />Telepresence<br />Unified Multimedia Communications<br />Entertainment<br />Business<br />Consumer<br />Video News<br />Linear / On-demand / Interactive<br />Telecommuting<br />Health<br />Remote <br />Management<br />Video Texting<br />Gaming<br />Mobile<br />Caller ID on TV<br />
    4. 4. 2010 – For the First Time…<br />In 2010, for the first time, virtual media distribution revenue surpassed physical in all formats<br />Video<br />Music<br />Gaming<br />eBooks<br />This is the decade that the millennial generation enters the work force en masse<br />The first generation to bring technology to the workplace<br />Mobility<br />Social Media<br />Explosion of individual applications<br />Virtualization<br />
    5. 5. What Is Television Anyway?<br />What does television really represent?<br />TV viewing is the #1 waking activity in the US (Nielsen) <br />503B hours annually<br />Second only to sleeping<br />More hours are spent watching television than working <br />How TV is evolving<br />Technology driven innovation has changed the definition of “TV”<br />The holy grail of the “4 anys”:<br />Content<br />Screen<br />Time<br />Device<br />The emergence of the applications driven environment means that broadcast TV, the original use case, is simply one application<br />
    6. 6. The Evolution of Television<br />Time and media shifting are in full adoption mode<br />Overall TV viewing time continues to rise<br />Time shifted, unicast content accounts for rising percentages Y-O-Y<br />Streaming unicast traffic in primetime hours is increasing at a rate exceeding 200% annually *<br />Netflix represents nearly 40% of downstream Internet traffic in US primetime<br />Implications for the network are significant<br />Bandwidth increases exponentially, even more so within narrow time slots<br />Capital planning and capacity engineering are disrupted and increasingly unpredictable<br />For the first 50 years, the <br />consumer was told what <br />they could watch, and when<br />Consumers now have the <br />ability to watch anything, <br />where and when they want <br />Technology driven evolution<br />The DEFINED experience<br />The OPTIMIZED experience<br />*Sandvine: 2010 Global Internet Phenomena<br />20 N. American, AsiaPac, & EMEA DSL & Cable Networks<br />
    7. 7. An All-Video World Breaks the Mold<br />What changes for the service provider?<br />Capacity requirements<br />Network models break  An exponential growth in traffic with identical reliability expectations<br />Need more fiber and capacity<br />Barriers to entry<br />Operational models break  More competition decreases predictability; management requirements increase<br />Need more efficiencies and flexibility<br />Rate of change<br />Business models change  Service providers driven by market, not network<br />Need new focus on <br />Service quality<br />Personalization<br />Faster time-to-market<br />
    8. 8. What’s at Stake<br />*<br />* Mobile apps will generate<br />$17.5B in revenue in 2012<br /> GetJar<br />IDC, January, 2010<br />
    9. 9. Compass Flow Analyzer<br />How are subscribers using the access network?<br />Broadband<br />Connection<br />?<br />Access<br />Network<br />Internet<br />
    10. 10. Compass Flow Analyzer<br />Subscriber Application Visibility Is a “Must Have”<br />?<br />Access<br />Network<br />Internet<br />
    11. 11. Flow Analyzer Sample: BW Usage<br />All Subscribers, Individual Service<br />
    12. 12. Individual Subscriber, All Services<br />Flow Analyzer Sample: BW Usage<br />YouTube<br />
    13. 13. Flow Analyzer Sample: BW Usage<br />All Subscribers, All Services<br />
    14. 14. Flow Analyzer Sample: BW Usage<br />All Subscribers, Individual Service<br />YouTube<br />Individual Subscriber, All Services<br />All Subscribers, All Services<br />
    15. 15. Compass Flow Analyzer<br />Identify new REVENUEopportunities<br />Targeted service up-sell opportunities<br />In-home network services<br />Increase SUBSCRIBERsatisfaction<br />Diagnosis and troubleshooting of services at the IP layer<br />Identification of malware infected machines<br />Optimize NETWORKresources<br />Understand sources of bandwidth demand<br />Well Informed network capacity upgrades<br />Reduce COSTof delivering services<br />More efficient network operation<br />Scale service offering<br />
    16. 16. Thank You<br />

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