Using Social Media in Startups

CS&E Calgary Startups and Entrepreneurs

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Idea Execution

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Product Development Customer Development

The Power of Being Social Socialbeing Social
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Innovative Video Production, Social Media Marketing & Distribution

Tish (Trish) Bell

“ Marketing is no longer about the stuff that you make.... But about the stories you tell .” Seth Godin BROADCAST YOUR BRAND ™

How are YOU emotionally connecting with consumers?

I need to belch! I belched! I belched here & ousted the other guy who burped! What makes me belch? I don’t belch!

*50+ Fastest Growing Demographic *iPhone Users the Most Social *32% will Checkin While Eating *24% Under 25 will Checkin on.... Stats & Studies Via Retrevo The Power of Social Media

The Power of Social Media -100 million NEW users in 2010 -175 million+ registered users. -95 million+ tweets are written per day - #2 Search Engine in the WORLD - 2 billion+ video views in Oct 2010 alone - 35 Hours of video is uploaded to YouTube every minute - 500 million+ active users - Average user spends 1hr/day on Facebook - 30 billion+ pieces of content shared/month - 20 million+ people become ‘fans’ of Co. pages EVERY day

POWER OF SOCIAL MEDIA

Brand Awareness & Engagement POWER OF SOCIAL MEDIA OF THE FORTUNE 100 COMPANIES: 79% use at least one of the main social platforms 82% update and engage with customers every week 50% use YouTube & upload an avg. 10 videos/month

Brand Awareness & Engagement POWER OF SOCIAL MEDIA FOR ENTREPRENEURS & START-UPS KISS Keep It Shareable & Significant Engage in Industry & Community Conversations Be a Human Being, not a Human Doing & DON’T be BORING!

“ Stuff” What Social Media is Made Of! Photos Posts

Nothing Engages Like Web Video Nothing Engages Like Web Video Client Work

Storytelling Video Your Business, Your Voice!

Trust Loyalty Admiration Respect All start with a living soul, not a cold static website!

Online Video Stats “ 2009 saw 33.2 billion views of Online Video!” ReelSEO.com “ Online Video viewers grew by 124% in 2009!” ReelSEO.com “ YouTube.com is now the second most popular general search engine in the world!” Alexa.com “ A massive 88% of Canadians with Internet access watch an average of 100 web videos per month!” ComScore Canada

searches are for things that have NEVER been searched for before! 20% of daily

If content is King, your community is God! Gary Vaynerchuk

Social Media Rock Star Example *Highlights Customers *Creates Interactive Contests *Shares Info, Photos & Video *Highlights Community Service

What’s YOUR Social Media Style? Top 5 Engagement Styles #1 The Game Show Host *Heavy Usage of Contests *Limited Conversation *Many Big Brands

#2 Your Friendly Neighbour *Good Neighbours Engage in Conversation *Speak in a Friendly Voice *Personality Comes Through with Limits *Staples & Telus do this style well

#3 The Beehive *All for One, One for All *Employees are Your Social Identity *Social Connection via Team Culture Engagement *Expectations are Placed on “The Team”

#4 The Community Builder *Seek Likeminded *Use SM to Share Quotes & Ideas *Let users Drive the Conversation & Link Back *Encourage Others to Join the Movement *Draw Out the Issues People Care About

#5 The Friend *Every Interaction is Full of Energy *Both Professional & Personal *This Style Shares Product Updates, Event Info, Personal Info, Jokes & Pictures/Video *Show Personality *Some Small Business

Social Media Tips #1 Add Local Context to Your Expertise #2 Offer Value #3 Show Consistency #4 Recognize & Reward Customers #5#4 C 15 Updates per Day = 20% of Revenue

Social Media Monitoring Advanced Search Addict-o-matic

The BizBOXTV Advantage BROADCAST YOUR BRAND ™ Experts in Broadcasting Brands We know the best way to tell YOUR story We know how to create a story that ENGAGES. CAPTIVATES & INFORMS. Major Market Media Experience Seasoned Professional Producers/Directors/Shooters/Editors No other agency offers our experience & our innovative approach Impressive Growing Networks BizBOXTV’s Social Media “NETWORK” is a BIG part of our Platform We broadcast YOU to our Networks for added exposure & brand awareness

CLIENTS BROADCAST YOUR BRAND ™

www.bizboxtv.com TISH BELL @BizBOXTV BizBOXTV.com @Tishsdish Tish Bell Connect with Us!

Using Social Media in Startups

by CalgaryStartups on Jan 27, 2011

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Using Social Media in Startups — Presentation Transcript