Using Social Media in Startups

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Cameron Chell, CEO of Business Instincts Group, and Co-Founder of PODIUM Ventuers, and Tish Bell, Creative Director for Biz Box TV, presented on the subject, "Using Social Media in Startups". Chell took more of the strategic point of view, and compared old vs. new. And Bell based her presentation along the lines that it is all about telling your story, and video is one of the best ways to do just that.

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  • Marketing is no longer about the stuff that you do or sell, its about the stories that you tell. It’s the stories that will help build your business a persona. People are looking to connect with authentic people and authentic brands. This is why we specialize in videos that show off the personality of people within the business.
  • YouTube is now the second most popular search engine in the world. 2 Billion video views in Oct. 2010 alone 20% of the daily searches on YouTube are for things that have never been searched for before... On Facebook 20 million plus people become “fans” of company pages everyday On Twitter there are 300,000 new users per day and 95 million tweets are written per day
  • Many businesses are beginning to see the value in using social media sites, but they don’t know how to go about it. Or they don’t have the time to monitor what is being said about them, what’s being said about their industry, or even update their streams with relevant and engaging content. Our team can establish your brand on sites like Facebook & Twitter. We offer management packages so that we update on your behalf and help establish a network of supporters.
  • Of the fortune 100 companies the majority are using at least one of the main social platforms. And 50% use YouTube & upload an average of 10 videos per month.
  • Of the fortune 100 companies the majority are using at least one of the main social platforms. And 50% use YouTube & upload an average of 10 videos per month.
  • We know how best to tell your story. We all come from a background of journalism TV news. No other agency offers our expertise. Plus, we have impressive growing networks on social media. We have thousands of supporters through various social media platforms. We give our clients the added exposure to those networks as a thank-you.
  • We have worked with small business, and big brands some you may recognize. They’ve trusted us to put together quality web videos, corporate videos, educational videos and social media platforms that are getting noticed and getting results.
  • We have worked with small business, and big brands some you may recognize. They’ve trusted us to put together quality web videos, corporate videos, educational videos and social media platforms that are getting noticed and getting results.
  • Using Social Media in Startups

    1. 1. CS&E Calgary Startups and Entrepreneurs
    2. 2. Yesterday Today
    3. 3. Idea Execution
    4. 4. Secret Live
    5. 5. Exclusive Participation
    6. 6. Product Development Customer Development
    7. 7. CS&E Calgary Startups and Entrepreneurs
    8. 8. <ul><li>The Power of Being Social Socialbeing Social </li></ul><ul><li>Video </li></ul>Innovative Video Production, Social Media Marketing & Distribution
    9. 9. Tish (Trish) Bell
    10. 10. “ Marketing is no longer about the stuff that you make.... But about the stories you tell .” Seth Godin BROADCAST YOUR BRAND ™
    11. 11. How are YOU emotionally connecting with consumers?
    12. 12. I need to belch! I belched! I belched here & ousted the other guy who burped! What makes me belch? I don’t belch!
    13. 13. *50+ Fastest Growing Demographic *iPhone Users the Most Social *32% will Checkin While Eating *24% Under 25 will Checkin on.... Stats & Studies Via Retrevo The Power of Social Media
    14. 14. The Power of Social Media -100 million NEW users in 2010 -175 million+ registered users. -95 million+ tweets are written per day - #2 Search Engine in the WORLD - 2 billion+ video views in Oct 2010 alone - 35 Hours of video is uploaded to YouTube every minute - 500 million+ active users - Average user spends 1hr/day on Facebook - 30 billion+ pieces of content shared/month - 20 million+ people become ‘fans’ of Co. pages EVERY day
    15. 15. POWER OF SOCIAL MEDIA
    16. 16. Brand Awareness & Engagement POWER OF SOCIAL MEDIA OF THE FORTUNE 100 COMPANIES: 79% use at least one of the main social platforms 82% update and engage with customers every week 50% use YouTube & upload an avg. 10 videos/month
    17. 17. Brand Awareness & Engagement POWER OF SOCIAL MEDIA FOR ENTREPRENEURS & START-UPS KISS Keep It Shareable & Significant Engage in Industry & Community Conversations Be a Human Being, not a Human Doing & DON’T be BORING!
    18. 18. “ Stuff” What Social Media is Made Of! Photos Posts
    19. 19. Nothing Engages Like Web Video Nothing Engages Like Web Video Client Work
    20. 20. Storytelling Video Your Business, Your Voice!
    21. 21. Trust Loyalty Admiration Respect All start with a living soul, not a cold static website!
    22. 22. Online Video Stats “ 2009 saw 33.2 billion views of Online Video!”  ReelSEO.com “ Online Video viewers grew by 124% in 2009!”  ReelSEO.com “ YouTube.com is now the second most popular general search engine in the world!” Alexa.com “ A massive 88% of Canadians with Internet access watch an average of 100 web videos per month!”  ComScore Canada
    23. 23. searches are for things that have NEVER been searched for before! 20% of daily
    24. 24. If content is King, your community is God! Gary Vaynerchuk
    25. 25. Social Media Rock Star Example *Highlights Customers *Creates Interactive Contests *Shares Info, Photos & Video *Highlights Community Service
    26. 26. What’s YOUR Social Media Style? Top 5 Engagement Styles #1 The Game Show Host *Heavy Usage of Contests *Limited Conversation *Many Big Brands
    27. 27. #2 Your Friendly Neighbour *Good Neighbours Engage in Conversation *Speak in a Friendly Voice *Personality Comes Through with Limits *Staples & Telus do this style well
    28. 28. #3 The Beehive *All for One, One for All *Employees are Your Social Identity *Social Connection via Team Culture Engagement *Expectations are Placed on “The Team”
    29. 29. #4 The Community Builder *Seek Likeminded *Use SM to Share Quotes & Ideas *Let users Drive the Conversation & Link Back *Encourage Others to Join the Movement *Draw Out the Issues People Care About
    30. 30. #5 The Friend *Every Interaction is Full of Energy *Both Professional & Personal *This Style Shares Product Updates, Event Info, Personal Info, Jokes & Pictures/Video *Show Personality *Some Small Business
    31. 31. Social Media Tips #1 Add Local Context to Your Expertise #2 Offer Value #3 Show Consistency #4 Recognize & Reward Customers #5#4 C 15 Updates per Day = 20% of Revenue
    32. 32. Social Media Monitoring Advanced Search Addict-o-matic
    33. 33. The BizBOXTV Advantage BROADCAST YOUR BRAND ™ Experts in Broadcasting Brands We know the best way to tell YOUR story We know how to create a story that ENGAGES. CAPTIVATES & INFORMS. Major Market Media Experience Seasoned Professional Producers/Directors/Shooters/Editors No other agency offers our experience & our innovative approach Impressive Growing Networks BizBOXTV’s Social Media “NETWORK” is a BIG part of our Platform We broadcast YOU to our Networks for added exposure & brand awareness
    34. 34. CLIENTS BROADCAST YOUR BRAND ™
    35. 35. CLIENTS BROADCAST YOUR BRAND ™
    36. 36. www.bizboxtv.com TISH BELL @BizBOXTV BizBOXTV.com @Tishsdish Tish Bell Connect with Us!
    37. 37. CS&E Calgary Startups and Entrepreneurs

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