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  • 1. Business to Business Selling Caleb Dowdy 507981
  • 2. • An American Corporation that designs and markets consumer electronics, software, computers • Based out of Cupertino, California • Operates 301 retail stores across 10 countries and has an online store • As of 2009 Apple Inc. $42.91 billion worldwide
  • 3. • Mac Computers, IPad, IPhone, IPod, Apple TV, and Mac Software • IPod is the market leader in portable music players (220 million units shipped by 2009) • 51.15 million IPhones since its release in 2007
  • 4. Mission Statement Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
  • 5. Goals The Company is committed to bringing the best personal computing, mobile communication and portable digital music and video experience to consumers, students, educators, businesses, and government agencies through its innovative hardware, software, peripherals, services, and Internet offerings.
  • 6. Macbook Advantages • Long-lasting 10 hour battery • Battery can be recharged 1000 times (good for 5 years which is 3 times the average laptop) = Less Waste which is good for the environment • Perfect for students to stay online and unplugged longer than ever.
  • 7. Macbook Advantages • Durable Uni-body enclosure • Made of rugged polycarbonate that withstands the rough everyday life at school • At one inch thin and 4.7 lbs its perfect for students to slip in and out of their backpacks.
  • 8. Macbook Advantages • Macbook is energy efficient, free of many harmful toxins, and achieves an EPEAT Gold rating. • Recyclable materials • Longer lasting computers that students will want to keep.
  • 9. Prospect Info • SAIT Polytechnic will be a great market opportunity where students are mass issued laptops • Board of Governors Office - 403.284.8580 SAIT Polytechnic 1301 - 16 Avenue NW, Calgary, Alberta, Canada, T2M 0L4 Contact Us: (Local) 403.284.7248
  • 10. Sales Call Objective • Replace student issuedToshiba laptops with user-friendly Apple Macbooks for new students by Fall 2011 • Many complaints over Toshiba laptops. • Macbooks have less problems and require less technical service
  • 11. Sources • http://en.wikipedia.org/wiki/Apple_Inc. • http://store.apple.com/us/browse/home/ shop_mac/family/macbook? mco=MTM3NjU3MDM • http://sait.ca/pages/contactus.shtml#exec