Carla Aldrich- bsb-brand idenity

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BSB Brand Identity Project

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  • Brand Identity Peer Review: Carla Aldrich by Jeff Setzer

    I. Company Name:

    1. Discuss the strengths of their company name. Discuss any weaknesses of their company’s name.

    Your company’s name, All Music TV (AMT), is straightforward. I believe it captures the essence of what your company is all about; all music can be found here and it brings sense of harmony to music. This is a strength, as your brand name is stating your bottom line up front. A weakness may be in the universality of the brand name. People often are attracted to a certain type of music and may not want to sit and wait for their genre to be presented. It’s what we all do in radio and television currently. If we don’t like something we turn the channel. There are other music networks that in my opinion are floundering, as they never appear to stay on air consistently.

    II. Logo

    3. Does the student’s proposed logo serve as an extension of the company’s brand? How? What does it convey about the brand? Is it appropriate for their target audience? What suggestions or comments might you have to make the logo stronger?

    I like your symbolic use of both a trinity and unity type symbol for your logo. I believe it serves as solid extension and representation of your company. The trinity design shows the various genres of music, while the circle itself represents the constant source and equality of music. Your logo is Celtic in design and I think you will gather a quick following by your target audience. Music is appreciated by all generations and your symbol has a unity appearance that is positive. My recommendation would be to try out different colors other than black and red. Being a musician myself I typically associate those colors with hard rock music. Develop your logo in different color schemes and solicit recommendations those who’s opinion your trust and have a sense of the business in which you are starting.


    III. Corporate Culture

    2. Discuss the student’s example for building their corporate culture. How could they develop this concept further to build a strong corporate culture?

    Your corporate culture of a “professional, fun, positive family like team of creative individuals” sounds solid. In building your corporate culture in the music business remember that you are dealing with the promotion of the performing arts and there will be different levels of professionals, being right-brained dominate you will have to do ego management. In further developing a strong corporate culture for AMT, I would recommend keeping a strong pulse on viewership trends. Although you are promoting all music, there may be music genres that will draw a larger viewership during peak times. Stay true to your brand name of “one all music entertainment company”, showcasing that everyone can enjoy AMT because that is the place to be for great music; something for the whole family.
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  • Brand Identity Peer Review: Carla Aldrich

    Company Name:
    1. Discuss the strengths of their company name. Discuss any weaknesses of their company’s name.

    All Music TV is a wonderful name with strengths being very direct in its meaning of all genres of music within one programming channel. The main weakness I saw and Ms.Aldrich also mentioned was the fact consumers may get confused with similar channels named MTV or CMT.

    Logo
    3. Does the student’s proposed logo serve as an extension of the company’s brand? How? What does it convey about the brand? Is it appropriate for their target audience? What suggestions or comments might you have to make the logo stronger?

    The AMT logo is definitely an extension of the brand, representing unity of all genres of music. I believe this logo is perfectly fit for the target audience and would work great on any merchandise sold. I feel once the logo is complete with the red wording and dark blue box the logo will come across stronger than ever.

    Corporate Culture
    2. Discuss the student’s example for building their corporate culture. How could they develop this concept further to build a strong corporate culture?

    I loved AMT's plan for building their corporate culture. I built my company with the same values and beliefs of fun, professional, and family like teamwork. The only thing I could say about furthering a strong corporate culture is to keep the communication between employees and consumer open and frequent.

    Overall I think it was a great presentation and can't wait to see what else is to come from AMT.
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  • By; Carla Aldrich
  • Black represents authority, success and luxury, its timeless. Red represents love & attracts attention. Blue represents leadership.
  • MTV Networks ; MTV- Music Television, CMT- Country Music Television and VH1- Video Hits One. The CMT and VH1 logo are formatted in horizontal boxes all provide maximum impact. VH1 logo in iconic bright colors of the 1980’s, when the channel was introduced. The CMT logo is more simplistic in brown and red, with with swirls around the top and sides of logo box that are more iconic with country life and style. The MTV logo more vertical in shape is descriptive, yet suggestive with the large block style M, that has become synonyms with the channel and brand since the channels inception in the early 1980’s.
  • The Olympics logo best illustrates a similar concept as that of what the AMT logo should represent. The feeling of unity between multiple genres of people, uniting everyone for the cause.
  • Carla Aldrich- bsb-brand idenity

    1. 1. BUSINESS STORYTELLING & BRAND DEVELOPMENT
    2. 2. BRAND NAME <ul><li>All Music TV (AMT) </li></ul><ul><li>Name represents the focus of the brand, to incorporate all genres of music into the channels programming. </li></ul><ul><li>Strengths- Universal appeal, simplistic & consumer has idea about programming based on brand name alone. </li></ul><ul><li>Concerns- AMT may be confused with CMT or MTV, consumers may think AMT is part of MTV Networks. </li></ul>
    3. 3. BRAND NAME <ul><li>USPTO.gov- One All Music Entertainment Company, currently in use. No All Music TV or television companies that feature the entire title of brand. </li></ul><ul><li>Category; Descriptive- “Describes the product or some characteristic of the product”. (Pursuing Strong Brand) </li></ul>
    4. 4. LOGO <ul><li>Description- AMT logo will represent unity, similar to that in the image below, but in black. Representing the diversity of the channel, that music unifies all of us & that we are all equals. </li></ul><ul><li>AMT letters will be placed over top the unity symbol in the middle, in bold red letterform. </li></ul><ul><li>The Logo will be encompassed in a </li></ul><ul><li>horizontal dark blue box. </li></ul>
    5. 5. COMPETITOR LOGOS
    6. 6. OLYMPICS LOGO
    7. 7. CORPORATE CULTURE <ul><li>Creating a professional, fun, positive family like team of creative individuals, each bringing their own unique skills and attributes to the company, who all not only have a passion for music, but in turn will be able to convey their passion through All Music TV to other music lovers, the consumers. </li></ul>
    8. 8. CORPORATE CULTURE <ul><li>Carry out objectives through; </li></ul><ul><li>During hiring process </li></ul><ul><li>Teamwork </li></ul><ul><li>Weekly-bi-weekly meetings </li></ul><ul><li>Staying abreast of current trends & industry news </li></ul><ul><li>Creating “family” environment </li></ul><ul><li>Saying connected with consumers </li></ul><ul><li>Maintaining positivity </li></ul><ul><li>Rewarding staff for achievements </li></ul>
    9. 9. Company Mantra <ul><li>Mantra- Enriching the lives of others through music </li></ul><ul><li>Mantra is a reminder to team members of why we do what we do, keep them focused & motivated. As well as, to let consumers know why we do what we do, that All Music TV is their music TV and always on for them when they want it. </li></ul>
    10. 10. Viacom’s Mantra <ul><li>Viacom- MTV Networks </li></ul><ul><li>“Educate, Engage, Empower” </li></ul><ul><li>Simple, creates clear vision of what brand represents for employees and consumers. </li></ul><ul><li>Difference- Conveying message about a multi-diverse brand, where as All Music TV is a music content based brand only. </li></ul>
    11. 11. TAGLINE <ul><li>Music with you in mind </li></ul><ul><li>Tagline is specific in that it conveys the message of the brand to the customer, which is also what makes it effective. </li></ul><ul><li>Competitor tagline- MTV- “I want my MTV!” This tagline is from the consumers standpoint and sounds demanding, whereas the AMT tagline is directed to the consumer and is for the consumer. </li></ul>
    12. 12. REFERENCES <ul><li>Viacom. (2010). Corporate Responsibility. Retrieved on December 11, 2010. www.viacom.com/corpresponsibility/pages/default.aspx </li></ul><ul><li>United States Patent and Trademark Office. (2010). Retrieved on December 11,2010. http://tess2.uspto.gov/bin/showfield?f=doc&state=4010:4gptcs.3.4 </li></ul><ul><li>Google Images. (2010).Shutterstock Images. Retrieved on December 11, 2010. www.shutterstock.com/pic-27519322/stock-vector-celtic-wedding-band-or-corporate-unity-symbol.html </li></ul>
    13. 13. REFERENCES <ul><li>Google Images. (2010).Techzene. Retrieved on December 11, 2010. www.techzene.com/facebook/mtv-india-facebook-page/ </li></ul><ul><li>Google Images.(2010.). Today’s Country Music Videos. Retrieved on December 11, 2010. http://todayscountrymusicvideos.com/tag/taylor-swift/page/2/ </li></ul><ul><li>Google Images.(2010). Exposure. Retrieved on December 11, 2010. www.heather-williams.com/aboutme.html </li></ul>
    14. 14. RESOURCES <ul><li>Google Images.(2010). Visual Aids. Retrieved on December 11, 2010. http://aseparattepeace.wikispaces.com/Visual+Aids </li></ul>

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