![BRAND NAME ,[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Carla Aldrich- bsb-brand idenity
- 1. BUSINESS STORYTELLING & BRAND DEVELOPMENT
Editor's Notes
- By; Carla Aldrich
- Black represents authority, success and luxury, its timeless. Red represents love & attracts attention. Blue represents leadership.
- MTV Networks ; MTV- Music Television, CMT- Country Music Television and VH1- Video Hits One. The CMT and VH1 logo are formatted in horizontal boxes all provide maximum impact. VH1 logo in iconic bright colors of the 1980’s, when the channel was introduced. The CMT logo is more simplistic in brown and red, with with swirls around the top and sides of logo box that are more iconic with country life and style. The MTV logo more vertical in shape is descriptive, yet suggestive with the large block style M, that has become synonyms with the channel and brand since the channels inception in the early 1980’s.
- The Olympics logo best illustrates a similar concept as that of what the AMT logo should represent. The feeling of unity between multiple genres of people, uniting everyone for the cause.