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BUSINESS STORYTELLING & BRAND DEVELOPMENT
BRAND NAME <ul><li>All Music TV (AMT) </li></ul><ul><li>Name represents the focus of the brand, to incorporate all genres ...
BRAND NAME <ul><li>USPTO.gov- One All Music Entertainment Company, currently in use. No All Music TV or television compani...
LOGO <ul><li>Description- AMT logo will represent unity, similar to that in the image below, but in black. Representing th...
COMPETITOR LOGOS
OLYMPICS LOGO
CORPORATE CULTURE <ul><li>Creating a professional, fun, positive family like team of creative individuals, each bringing t...
CORPORATE CULTURE  <ul><li>Carry out objectives through; </li></ul><ul><li>During hiring process </li></ul><ul><li>Teamwor...
Company Mantra <ul><li>Mantra- Enriching the lives of others through music </li></ul><ul><li>Mantra is a reminder to team ...
Viacom’s Mantra  <ul><li>Viacom- MTV Networks  </li></ul><ul><li>“Educate, Engage, Empower” </li></ul><ul><li>Simple, crea...
TAGLINE <ul><li>Music with you in mind </li></ul><ul><li>Tagline is specific in that it conveys the message of the brand t...
REFERENCES <ul><li>Viacom. (2010). Corporate Responsibility. Retrieved on December 11, 2010.  www.viacom.com/corpresponsib...
REFERENCES  <ul><li>Google Images. (2010).Techzene. Retrieved on December 11, 2010.  www.techzene.com/facebook/mtv-india-f...
RESOURCES  <ul><li>Google Images.(2010). Visual Aids. Retrieved on December 11, 2010.  http://aseparattepeace.wikispaces.c...
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Caldrich bsb-brand idenity

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BSB Brand Identity Project

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  • By; Carla Aldrich
  • Black represents authority, success and luxury, its timeless. Red represents love &amp; attracts attention. Blue represents leadership.
  • MTV Networks ; MTV- Music Television, CMT- Country Music Television and VH1- Video Hits One. The CMT and VH1 logo are formatted in horizontal boxes all provide maximum impact. VH1 logo in iconic bright colors of the 1980’s, when the channel was introduced. The CMT logo is more simplistic in brown and red, with with swirls around the top and sides of logo box that are more iconic with country life and style. The MTV logo more vertical in shape is descriptive, yet suggestive with the large block style M, that has become synonyms with the channel and brand since the channels inception in the early 1980’s.
  • The Olympics logo best illustrates a similar concept as that of what the AMT logo should represent. The feeling of unity between multiple genres of people, uniting everyone for the cause.
  • Transcript of "Caldrich bsb-brand idenity"

    1. 1. BUSINESS STORYTELLING & BRAND DEVELOPMENT
    2. 2. BRAND NAME <ul><li>All Music TV (AMT) </li></ul><ul><li>Name represents the focus of the brand, to incorporate all genres of music into the channels programming. </li></ul><ul><li>Strengths- Universal appeal, simplistic & consumer has idea about programming based on brand name alone. </li></ul><ul><li>Concerns- AMT may be confused with CMT or MTV, consumers may think AMT is part of MTV Networks. </li></ul>
    3. 3. BRAND NAME <ul><li>USPTO.gov- One All Music Entertainment Company, currently in use. No All Music TV or television companies that feature the entire title of brand. </li></ul><ul><li>Category; Descriptive- “Describes the product or some characteristic of the product”. (Pursuing Strong Brand) </li></ul>
    4. 4. LOGO <ul><li>Description- AMT logo will represent unity, similar to that in the image below, but in black. Representing the diversity of the channel, that music unifies all of us & that we are all equals. </li></ul><ul><li>AMT letters will be placed over top the unity symbol in the middle, in bold red letterform. </li></ul><ul><li>The Logo will be encompassed in a </li></ul><ul><li>horizontal dark blue box. </li></ul>
    5. 5. COMPETITOR LOGOS
    6. 6. OLYMPICS LOGO
    7. 7. CORPORATE CULTURE <ul><li>Creating a professional, fun, positive family like team of creative individuals, each bringing their own unique skills and attributes to the company, who all not only have a passion for music, but in turn will be able to convey their passion through All Music TV to other music lovers, the consumers. </li></ul>
    8. 8. CORPORATE CULTURE <ul><li>Carry out objectives through; </li></ul><ul><li>During hiring process </li></ul><ul><li>Teamwork </li></ul><ul><li>Weekly-bi-weekly meetings </li></ul><ul><li>Staying abreast of current trends & industry news </li></ul><ul><li>Creating “family” environment </li></ul><ul><li>Saying connected with consumers </li></ul><ul><li>Maintaining positivity </li></ul><ul><li>Rewarding staff for achievements </li></ul>
    9. 9. Company Mantra <ul><li>Mantra- Enriching the lives of others through music </li></ul><ul><li>Mantra is a reminder to team members of why we do what we do, keep them focused & motivated. As well as, to let consumers know why we do what we do, that All Music TV is their music TV and always on for them when they want it. </li></ul>
    10. 10. Viacom’s Mantra <ul><li>Viacom- MTV Networks </li></ul><ul><li>“Educate, Engage, Empower” </li></ul><ul><li>Simple, creates clear vision of what brand represents for employees and consumers. </li></ul><ul><li>Difference- Conveying message about a multi-diverse brand, where as All Music TV is a music content based brand only. </li></ul>
    11. 11. TAGLINE <ul><li>Music with you in mind </li></ul><ul><li>Tagline is specific in that it conveys the message of the brand to the customer, which is also what makes it effective. </li></ul><ul><li>Competitor tagline- MTV- “I want my MTV!” This tagline is from the consumers standpoint and sounds demanding, whereas the AMT tagline is directed to the consumer and is for the consumer. </li></ul>
    12. 12. REFERENCES <ul><li>Viacom. (2010). Corporate Responsibility. Retrieved on December 11, 2010. www.viacom.com/corpresponsibility/pages/default.aspx </li></ul><ul><li>United States Patent and Trademark Office. (2010). Retrieved on December 11,2010. http://tess2.uspto.gov/bin/showfield?f=doc&state=4010:4gptcs.3.4 </li></ul><ul><li>Google Images. (2010).Shutterstock Images. Retrieved on December 11, 2010. www.shutterstock.com/pic-27519322/stock-vector-celtic-wedding-band-or-corporate-unity-symbol.html </li></ul>
    13. 13. REFERENCES <ul><li>Google Images. (2010).Techzene. Retrieved on December 11, 2010. www.techzene.com/facebook/mtv-india-facebook-page/ </li></ul><ul><li>Google Images.(2010.). Today’s Country Music Videos. Retrieved on December 11, 2010. http://todayscountrymusicvideos.com/tag/taylor-swift/page/2/ </li></ul><ul><li>Google Images.(2010). Exposure. Retrieved on December 11, 2010. www.heather-williams.com/aboutme.html </li></ul>
    14. 14. RESOURCES <ul><li>Google Images.(2010). Visual Aids. Retrieved on December 11, 2010. http://aseparattepeace.wikispaces.com/Visual+Aids </li></ul>
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