2013 Annual Dinner
and Innovations in Tourism Awards
2013 HIGHLIGHTS - Coverage
Broad coverage of Calaveras County in
our marketing efforts:
•

Created Sunset ad & gained 3 li...
2013 HIGHLIGHTS – Member’s Corner
Expanded the Member’s Corner to include comprehensive
information on the CVB and useful ...
2013 HIGHLIGHTS – Email Campaigns
•

Monthly VISITOR newsletters let
potential Calaveras visitors
know what fun events and...
2013 HIGHLIGHTS – Activities Guide
•

•

75,000 distributed through:
• Fulfillment from ad reader response
• Various Gold ...
2013 HIGHLIGHTS: Online Calendar
•

The events calendar is the most popular page on our website.
Events are very enticing ...
2013 HIGHLIGHTS: Projects in the
Works
CVB Mobile app for phone & tablet
• Will go live within one month.
• Member benefit...
2013 HIGHLIGHTS: Online map

Click on an icon in the map to see member details. Click on
photos to see larger versions. Cl...
ANNOUNCING: Frog Play!
•

•

Frog Play is a locals discount program available to
CVB members to help drive more business t...
Frog Play Marketing

•

Participating businesses keep the emails they
collect as part of the Frog Play program, and
share ...
Innovations in Tourism Awards

2013
2013 Innovations in Tourism Awards
The nominees in the ATTRACTION category are:

•

Calaveras Big Trees State Park for the...
2013 Innovations in Tourism Awards
The nominees in the EVENT category are:
•

Twisted Oak Winery for their summer concert ...
2013 Innovations in Tourism Awards
The nominees in the LODGING category are:

•

Hotel Leger for starring in Hotel Impossi...
2013 Innovations in Tourism Awards
The nominees in the RECREATION category are:

•

Cave & Mine Adventures for developing ...
2013 Innovations in Tourism Awards

The nominees in the RESTAURANT category are:
•

Sidewinders / Doke Sushi for filling a...
2013 Innovations in Tourism Awards

The nominees in the RETAIL category are:
•

Ebbetts Pass Visitors Center for creating ...
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CVB Annual dinner 2013

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CVB Annual dinner 2013

  1. 1. 2013 Annual Dinner and Innovations in Tourism Awards
  2. 2. 2013 HIGHLIGHTS - Coverage Broad coverage of Calaveras County in our marketing efforts: • Created Sunset ad & gained 3 live TV spots advertising One Day: 2 Fun Events – Calaveras Grape Stomp and West Point Lumberjack Day • Crafted blogs to encourage visitor engagement throughout the county: • Destination Arnold: 7 Things to Do When you Get here • Weekend Getaway: Historic Mokelumne Hill • Go Now: 7 Reasons to Visit Valley Springs
  3. 3. 2013 HIGHLIGHTS – Member’s Corner Expanded the Member’s Corner to include comprehensive information on the CVB and useful tips and data: • How to get more from your CVB membership • County tourism stats • Member news blogs • CVB transparency: budget, meeting minutes & agendas, financials etc.
  4. 4. 2013 HIGHLIGHTS – Email Campaigns • Monthly VISITOR newsletters let potential Calaveras visitors know what fun events and activities are coming up and spotlight our blogs. • Monthly MEMBER newsletters let our members know what we’ve been working on over the last month, regularly include a member spotlight and include tips on how to market your business. • NEW this year we send a copy of the VISITOR newsletter to our members so you can see how we’re promoting to visitors.
  5. 5. 2013 HIGHLIGHTS – Activities Guide • • 75,000 distributed through: • Fulfillment from ad reader response • Various Gold Country Visitor Centers County rack distribution program • Travel trade shows • Member businesses • Media & tour operator fulfillment • California State Fair • NEW this year also distributed to • San Jose Airport • California Welcome Centers • Bay Area Corporations • Northern California sports retailers Digital version also available on CVB website and issuu.com where it’s fully
  6. 6. 2013 HIGHLIGHTS: Online Calendar • The events calendar is the most popular page on our website. Events are very enticing to visitors. • We needed a better calendar containing more comprehensive information. The new calendar was launched on September 19th, two weeks ahead of schedule. • Features: list view, calendar view, full details with map.
  7. 7. 2013 HIGHLIGHTS: Projects in the Works CVB Mobile app for phone & tablet • Will go live within one month. • Member benefit: our contract with mobiManage includes the mobiMember program providing CVB members a basic mobile website for just $15/month. Online interactive map • Will go live within one month featuring: • Mapped members with links to social media, reviews, photos and contact info. • Trail systems with directions to each feature, details, photos and links. • Customizable itineraries.
  8. 8. 2013 HIGHLIGHTS: Online map Click on an icon in the map to see member details. Click on photos to see larger versions. Click on links to go to reviews and social media. Add to your own itinerary – creates directions from one point to the next. Mapped trail systems show directions from one point to the next, photos and links to additional info, and can be added to an itinerary
  9. 9. ANNOUNCING: Frog Play! • • Frog Play is a locals discount program available to CVB members to help drive more business to their location(s) especially during the slower seasons. Membership in the program and the discounts it provides are only available to locals from Amador, Calaveras or Tuolumne County. Participation is easy: • Make an offer of a discount or special deal, including any restrictions that work for your business (like seasonal availability) on the paper or online form. • We enter your incentive on the Frog Play page of the CVB website. • Pick up a supply of Frog Play cards. • Pick up a Frog Play Sign-up Sheet for members to fill out. • Issue one Frog Play card to each eligible member (check their ID to make sure they’re local) and be sure to collect an email address on the Sign-up Sheet.
  10. 10. Frog Play Marketing • Participating businesses keep the emails they collect as part of the Frog Play program, and share them with ONLY the CVB. • • Members sign up at the first participating business they visit, after which they need only present their card at other participating businesses to receive their discounts. We use collected Frog Play emails to market the program with periodic email campaigns highlighting participating businesses and promoting special limited time offers. • Frog Play offer details are only available online to streamline the process and make it simple to administer. Members can check online to see the latest details. The URL for the Frog Play page is on their member card. • In 2014 we plan to roll out a Frog Play treasure map with incentives to visit each participating business, periodically published winners on social media and other fun and engaging components.
  11. 11. Innovations in Tourism Awards 2013
  12. 12. 2013 Innovations in Tourism Awards The nominees in the ATTRACTION category are: • Calaveras Big Trees State Park for their interpretive programs, warming hut and new visitor center • Angels Camp Museum for their new live exhibits featuring demonstrations by docents and volunteers • Ebbetts Pass Scenic Byway Association for obtaining the National Scenic Byway designation for Ebbetts Pass, creating events and a guide • Power Up! Fitness Studio
  13. 13. 2013 Innovations in Tourism Awards The nominees in the EVENT category are: • Twisted Oak Winery for their summer concert series, bringing a new style and venue to evening entertainment in Calaveras • Murphys Business Association for creating Murphys Day of the Dead, a new interesting event to attract visitors • Calaveras Arts Council for their Ovations Art Series expanding the arts culture in Calaveras for visitors and residents • Calaveras County Fair & Jumping Frog Jubilee for a high quality family fun event attracting people from around the world • The Greater Arnold Business Association for their free concert series at Cedar Center • Ironstone Vineyards for their Summer Concert Series • Copper Town Square for their large variety of fun events throughout the year • The Angels Camp Commemorative Committee for developing Gold Rush Day • The Calaveras Winegrape Alliance for the always entertaining, Calaveras Grape Stomp
  14. 14. 2013 Innovations in Tourism Awards The nominees in the LODGING category are: • Hotel Leger for starring in Hotel Impossible and for their Spaghetti Western Wednesdays • Arnold Black Bear Inn for their development as a wedding destination and for their new Top Chef Challenge • Greenhorn Creek Resort for turning office space into The Caddy Shack – a popular lodging destination for groups • The Murphys Historic Hotel for starring in Hotel Hell, and working with Gordon Ramsay for the benefit of the community, and for numerous special events throughout the year
  15. 15. 2013 Innovations in Tourism Awards The nominees in the RECREATION category are: • Cave & Mine Adventures for developing the zip lines at Moaning Cavern Adventure Park and for operating and funding the Murphys Information Center • Arnold Rim Trail Association for the planning, hard work and dedication in developing the Arnold Rim Trail and map • Greenhorn Creek Resort for their high tech golf cart development and for organizing media events for local business • Lake Camanche for bringing paddleboard rentals to the lake
  16. 16. 2013 Innovations in Tourism Awards The nominees in the RESTAURANT category are: • Sidewinders / Doke Sushi for filling a culinary niche, offering live music, staying open late and being dependably high quality • Alchemy Market & Café for providing live music and wine-maker nights consistently and being dependably high quality • Vista Grille & Event Center for hosting organizations and weddings at their event center • CAMPS for consistently high quality, and bringing new events and activities to the county • Mineral for their Wednesday Evening Chef’s Market in the garden • V for dependably high quality and excellent customer service • Thai House • Angels Camp Mercantile
  17. 17. 2013 Innovations in Tourism Awards The nominees in the RETAIL category are: • Ebbetts Pass Visitors Center for creating a retail space for local artists and for providing tourism information to visitors along the Ebbetts Pass Scenic Byway • Petroglyphe Gallery for creating art and music focused events for visitors and locals • Stories in Stones for their educational outreach and creating a unique, high quality retail destination • SNAC for providing high quality sporting goods to locals and visitors and for their rental programs encouraging more recreation • Poulson Glass Studio for their beautifully created art inspired by the local environment • My Sister’s Closet • Angels Camp Mercantile
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