How to Design the Perfect Tattoo Studio Website


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Thinking about a new or updated website design for your body modification, piercing or tattoo studio? This slideshow provides information on building your new or updated website design on the WordPress CMS. You'll also learn how to make sure your website design is user and search engine friendly.

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How to Design the Perfect Tattoo Studio Website

  1. 1. Tattoo Studio Website<br />How to Design the Perfect<br />Created By:<br />Rough Ride Creations<br />
  2. 2. Thinking about a new or updated website design for your body modification, piercing or tattoo studio?<br />If you want to have a successful tattoo and/or body mod business with strong local <br />reach and have a usable, attractive website, you want to make sure that you:<br />Provide your site visitors the information they need to decide if you're the right studio for them<br />Make sure your site is accessible across as many major browsers and mobile devices as reasonable<br />Create a site that is fast-loading with major content areas no more than 2 clicks away<br />Build your site on a CMS such as WordPress that will provide you 24/7 admin access and is search engine friendly<br />Whether you choose to build the site on your own or have a talented, search<br />engine savvy web designer helping you out, keep the following in mind and<br />you'll attract visitors via search engines, grab their attention with your website,<br />and bring them right to your door!<br />
  3. 3. Build your site on a secure, easy to use CMS (Content Management System)!<br />By using a CMS such as WordPress, you not only have access to the most intuitive and easy to use CMS around, you'll also keep your design and hosting costs down. The WordPress platform is free and only requires third-party hosting, which you can easily find for less than $15 a month.<br />If you don't have the budget for a custom-designed WordPress website, you can still have an affordable design built on WordPress by choosing and re-building a design from an existing premium theme from a provider such as ThemeForest.  <br />Once you've chosen your WordPress theme, you or your designer can then tear up the theme's design and create exactly what you want on top of the theme's existing framework and save yourself (or your designer) hours of coding and save you money!<br />
  4. 4. Use clear, evocative imagery that is optimized for web use and search engines!<br />Make sure that images load faster for site visitors and that file sizes are reduced by using free image optimization tools or Photoshop, Illustrator or Fireworks. This way, you have great looking imagery on your site, with no distortion or visual degradation of the photos.<br />Paying attention to file naming conventions and image optimization techniques for SEO (search engine optimization) can make your site's images show up higher in search rankings and bring additional traffic to your site.  Name your image files with search engines in mind by including popular keywords.<br />For example, instead of 'image005', consider naming images 'tongue-piercing.jpg' or pictures of your studio 'tattoo-shop-chicago.jpg'. You can also add alt tags to the images, giving an additional boost, by adding descriptive information to the picture itself via source code.  By creating descriptive file names and adding strategic alt tags, you'll get a boost in both image AND local searches!<br />
  5. 5. Create an accessible, well-planned home page & consistent, site-wide navigation<br />An accessible home page is NOT an HTML or Flash splashpage with a single word that says "ENTER“! A well-planned home page can be different from the other more informational pages on the site, but it shouldn't be so artistically overdone with inappropriate design techniques that navigation and accessibility suffer.<br />Your homepage should feature consistent, accessible navigation across the entire site. The homepage must at the very least give the visitor access to all other major parts of the site with a single click, including a link to your contact/directions page and your photo gallery of services. <br />Read more about local search, Flash and mobile device issues for tattoo/body mod studios.<br />
  6. 6. Important calls to action should appear consistently throughout the site!<br />Make sure to use your sidebar space strategically and include your most important calls to action (CTAs) on every page of the site. <br />CTAs for a tattoo studio might include:<br />Contacting the studio via web form or phone for appointment information<br />Subscribing to a newsletter or your blog's RSS feed, your social media hubs, etc.  <br /><ul><li>Sidebar items can also consist of awards, security badges (for sites with e-commerce), and quality badges (BBB rating/membership). These encourage visitors to trust your services and make contact or purchases from you.</li></li></ul><li>Essential pages every tattoo & piercing studio must have:<br />Service pages (tattoo, piercing, body modification, etc)<br />About the Studio (about, history, legal and license info)<br />Artist profiles w photo of artist, relevant certifications + brief resume<br />Customer Testimonials w photos<br />Photo Gallery of your work:  Non-flash based and search engine friendly<br />Resource pages (FAQ, Sterilization, Health and Safety Standards, Aftercare Instructions, Minors Policy, Parental Consent Form)<br />Contact page with contact form, email for direct contact, embedded Google Map and the name, address and phone number of the studio, with street, city and state names fully spelled out<br />Hours of Operation and Appointment Information<br />
  7. 7. Other pages to consider, if they’re relevant to your marketing & business goals:<br />Merchandise page-WordPress has great plugins that are free or low cost (such as Shopp) that allow you to embed a secure shopping cart within your site with full admin control, allowing you to sell right from your website. This allows your fans to buy from you whether they visit your store in person or not! You can also feature “website only” promos, etc.<br />News/Blog-Allows you to communicate new, events and specials and keep in touch with your fans and customers. A well-written blog also attracts the search engines to your site and keeps them coming back, ensuring great search engine results and more of your business info available to search engines and your potential customers.<br />Conventions/Travel page-Let your fans and customers know where you'll be next.<br />Community page-If you ever offer pro bono services or any other contributions of time, etc to a nonprofit or other community-based organization, consider a Community page or category within your blog, to keep your fans informed and to spread the word about the good things you do for those in need.<br />
  8. 8. What NOT to have on your site!<br />Copious amounts of Flash, whether it's a splashscreen, navigation, contact forms or anything else vital on your site, building them in Flash ensures that anyone looking for your studio via many mobile devices will not be able to access or navigate your website.  Losing potential local customers because you went overboard on your site design simply isn't worth it.  If you use Flash, use it for accents to the site and not for anything essential.<br />Animated gifs. Just don't.  It's not 1997.<br />Piles of poor code.  Use of WordPress plugins that improve the user experience of your blog by improving your server performance, caching your site, reducing the download time of your theme and providing transparent content delivery network (CDN) integration is essential to providing your site visitors a great experience while ensuring your site is as clean and search-engine friendly as possible.<br />
  9. 9. What NOT to have on your site!<br />Poor spelling and grammar. You don’t have to be a geeked out English major, but at least run your content through spell-check or have someone with good writing skills give your content a once over. You might have a visually appealing site, but poor grammar and spelling in the content reflects on your quality in general and could put people off your services.<br />Using light text on a dark background. The days of purple or fluorescent green text on a black background are over.  Really. Even white text on a black background can give some site visitors migraines.  You should have a stunning website design, while making sure people can actually read your content without eyestrain or headaches!<br />By making sure you pay attention to content, code, search engine optimization and<br />usability, you can have a powerhouse tattoo website design and keep new clients<br />coming through your door!<br />
  10. 10. Thank you!<br />Want help with designing and/or marketing your piercing or<br />tattoo website?<br />Contact Rough Ride Creations today, we're<br />here to help you bring more clients to your<br />studio!<br />Phone: 512-897-9159 (Austin, TX)<br />Email:<br />Site:<br />