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Purchasing Wine in the Information Age:The Role of Quick Response (QR) Codes.
If you would like to read an article that goes along with this presentation, follow this link (http://dx.doi.org/10.1016/j.wep.2014.01.002) to Science Direct to find out more about the research!
A selected paper prepared for the 2013 American Association of Wine Economists conference in Stellenbosch, South Africa
Composed by Lindsey Higgins, Mitch Wolf, and Marianne McGarry Wolf.
California Polytechnic State University, San Luis Obispo, CA