Visual Slide Design
Translating ideas into images
Michele Van Hoeck
Margot Hanson
Cal Maritime Library
According to the picture superiority effect, pictures are
remembered better than words—especially for casual exposure
to i...
Picture Superiority Effect:
• Pictures remembered better than words in cases of:
• casual exposure
• limited amount of tim...
Image from Presentation Zen Design by Garr Reynolds
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Text Only
Pictures Only
Recognition Rates
from Brain Rules, John Medina
Visuals support learning
“Several studies show recognition
doubles for a picture compared with text.”
Dr. John Medina, Bra...
Dr. John Medina
author, Brain Rules
Recognition doubles
for a picture
compared with text.
Who is your audience?
One idea per slide
Preserve“white space”
A slide's message
should be able to be
processed within
three seconds.
Make time to translate
ideas into pictures
Insert: Shape
To create visual emphasis
Insert: SmartArt
To show relationships or process
Research Assignment
Thesis Statement
Research Question
Topic
Flight Plan
San
Francisco
Glasgow
RomeAthens
Belize
City
More
organic
farming
More
deforestation
More
global
warming
Article in The Economist says:
Insert: Picture
For emotional impact
Inspiration & Alternatives
Download practice slides from
csum.libguides.com/slidedesign
Pick one slide and convert to
visual format
Practice
Upload your new slide to
www.slideshare.net
Share
Open slides you brought with you...
Your Turn!
Make them visual!
Bibliography
Nancy Duarte. Slide:ology
Sebastopol, CA: O'Reilly Media, 2008
Garr Reynolds. Presentation Zen
Berkeley, CA: ...
Visual Slide Design: Translating ideas into images
Visual Slide Design: Translating ideas into images
Visual Slide Design: Translating ideas into images
Visual Slide Design: Translating ideas into images
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Visual Slide Design: Translating ideas into images

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Workshop for California Maritime Academy faculty by librarians, August 22, 2013.

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  • Visual Slide Design: Translating ideas into images

    1. 1. Visual Slide Design Translating ideas into images Michele Van Hoeck Margot Hanson Cal Maritime Library
    2. 2. According to the picture superiority effect, pictures are remembered better than words—especially for casual exposure to information for limited time. Use pictures and words together so they reinforce the same information for optimal effect. See this effect used widely in marketing communications, such as posters, billboards, brochures, annual reports, etc. Visual imagery is a powerful mnemonic tool that helps learning and increases retention compared to, say, witnessing someone read words off a screen. Garr Reynolds, Presentation Zen Design
    3. 3. Picture Superiority Effect: • Pictures remembered better than words in cases of: • casual exposure • limited amount of time • Reinforce by using pictures and words together • Used extensively in: • posters • billboards • brochures • annual reports Visual imagery is a powerful mnemonic tool that helps learning and increases retention.
    4. 4. Image from Presentation Zen Design by Garr Reynolds
    5. 5. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Text Only Pictures Only Recognition Rates from Brain Rules, John Medina
    6. 6. Visuals support learning “Several studies show recognition doubles for a picture compared with text.” Dr. John Medina, Brain Rules
    7. 7. Dr. John Medina author, Brain Rules Recognition doubles for a picture compared with text.
    8. 8. Who is your audience?
    9. 9. One idea per slide
    10. 10. Preserve“white space”
    11. 11. A slide's message should be able to be processed within three seconds.
    12. 12. Make time to translate ideas into pictures
    13. 13. Insert: Shape To create visual emphasis
    14. 14. Insert: SmartArt To show relationships or process
    15. 15. Research Assignment Thesis Statement Research Question Topic
    16. 16. Flight Plan San Francisco Glasgow RomeAthens Belize City
    17. 17. More organic farming More deforestation More global warming Article in The Economist says:
    18. 18. Insert: Picture For emotional impact
    19. 19. Inspiration & Alternatives
    20. 20. Download practice slides from csum.libguides.com/slidedesign Pick one slide and convert to visual format Practice
    21. 21. Upload your new slide to www.slideshare.net Share
    22. 22. Open slides you brought with you... Your Turn! Make them visual!
    23. 23. Bibliography Nancy Duarte. Slide:ology Sebastopol, CA: O'Reilly Media, 2008 Garr Reynolds. Presentation Zen Berkeley, CA: New Riders, 2010
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