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Visual Slide Design
for Engaging, Memorable
Presentations

Michele Van Hoeck
Margot Hanson
Cal Maritime Library
According to the picture superiority effect, pictures are
remembered better than words—especially for casual
exposure to i...
Picture Superiority Effect:
• Pictures remembered better than words in cases of:
• casual exposure
• limited amount of tim...
Image from Presentation Zen Design by Garr Reynolds
Recognition Rates
Pictures Only

Text Only

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

from Brain Rules, John Medina
Visuals support learning

“Several studies show recognition doubles
for a picture compared with text.”
Dr. John Medina, Br...
Recognition doubles
for a picture
compared with text.

Dr. John Medina
author, Brain Rules
Who is your audience?

From The National Archives (United Kingdom)
One idea per slide
Preserve“white space”
A slide's message
should be able to be
processed within
three seconds.
Insert: Shape
To create visual emphasis
Insert: SmartArt
To show relationships or process
Research Assignment
Topic
Research Question
Thesis Statement
Flight Plan
San

Francisco

Belize City

Athens

Glasgow

Rome
Article in The Economist says:

More
deforestation
More
organic
farming

More
global
warming
Insert: Picture
For emotional impact
Inspiration & Alternatives
Group Practice
Sample slide with bullets
We will select a couple of elements
to convert to visual format
Watchstanding
• All cadets “stand watch” on the TSGB or on campus
• Watches are scheduled in four-hour blocks from 4:30
p....
All cadets stand watch
On TSGB

or

On Campus
Watchstanding Hours

8:3012:30

12:304:30

4:30-8:30
Increasing leadership responsibility

Juniors
Sophomores
Freshmen
Your Turn!
Open slides you brought with you...

Make them visual!
Bibliography
Nancy Duarte. Slide:ology
Sebastopol, CA: O'Reilly Media, 2008
Garr Reynolds. Presentation Zen
Berkeley, CA: ...
Visual Slide Design for Engaging, Memorable Presentations
Visual Slide Design for Engaging, Memorable Presentations
Visual Slide Design for Engaging, Memorable Presentations
Visual Slide Design for Engaging, Memorable Presentations
Visual Slide Design for Engaging, Memorable Presentations
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Visual Slide Design for Engaging, Memorable Presentations

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  • Transcript of "Visual Slide Design for Engaging, Memorable Presentations"

    1. 1. Visual Slide Design for Engaging, Memorable Presentations Michele Van Hoeck Margot Hanson Cal Maritime Library
    2. 2. According to the picture superiority effect, pictures are remembered better than words—especially for casual exposure to information for limited time. Use pictures and words together so they reinforce the same information for optimal effect. See this effect used widely in marketing communications, such as posters, billboards, brochures, annual reports, etc. Visual imagery is a powerful mnemonic tool that helps learning and increases retention compared to, say, witnessing someone read words off a screen. Garr Reynolds, Presentation Zen Design
    3. 3. Picture Superiority Effect: • Pictures remembered better than words in cases of: • casual exposure • limited amount of time • Reinforce by using pictures and words together • Used extensively in: • posters • billboards • brochures • annual reports Visual imagery is a powerful mnemonic tool that helps learning and increases retention.
    4. 4. Image from Presentation Zen Design by Garr Reynolds
    5. 5. Recognition Rates Pictures Only Text Only 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% from Brain Rules, John Medina
    6. 6. Visuals support learning “Several studies show recognition doubles for a picture compared with text.” Dr. John Medina, Brain Rules
    7. 7. Recognition doubles for a picture compared with text. Dr. John Medina author, Brain Rules
    8. 8. Who is your audience? From The National Archives (United Kingdom)
    9. 9. One idea per slide
    10. 10. Preserve“white space”
    11. 11. A slide's message should be able to be processed within three seconds.
    12. 12. Insert: Shape To create visual emphasis
    13. 13. Insert: SmartArt To show relationships or process
    14. 14. Research Assignment Topic Research Question Thesis Statement
    15. 15. Flight Plan San Francisco Belize City Athens Glasgow Rome
    16. 16. Article in The Economist says: More deforestation More organic farming More global warming
    17. 17. Insert: Picture For emotional impact
    18. 18. Inspiration & Alternatives
    19. 19. Group Practice Sample slide with bullets We will select a couple of elements to convert to visual format
    20. 20. Watchstanding • All cadets “stand watch” on the TSGB or on campus • Watches are scheduled in four-hour blocks from 4:30 p.m. until 7:30 a.m. during the week and 24 hours per day on weekends • Provides security and safety on campus and on the ship • Part of Leadership Development by providing cadets with increasing levels of responsibility as they progress through their education
    21. 21. All cadets stand watch On TSGB or On Campus
    22. 22. Watchstanding Hours 8:3012:30 12:304:30 4:30-8:30
    23. 23. Increasing leadership responsibility Juniors Sophomores Freshmen
    24. 24. Your Turn! Open slides you brought with you... Make them visual!
    25. 25. Bibliography Nancy Duarte. Slide:ology Sebastopol, CA: O'Reilly Media, 2008 Garr Reynolds. Presentation Zen Berkeley, CA: New Riders, 2010
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