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Fanny Packs
Fanny Packs
Fanny Packs
Fanny Packs
Fanny Packs
Fanny Packs
Fanny Packs
Fanny Packs
Fanny Packs
Fanny Packs
Fanny Packs
Fanny Packs
Fanny Packs
Fanny Packs
Fanny Packs
Fanny Packs
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Fanny Packs

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A presentation for work on "something I am passionate about."

A presentation for work on "something I am passionate about."

Published in: Career, Sports
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  • 1. FANNY PACKSMisunderstood. McCann Worldgroup 1
  • 2. “Yo, I got myself a fanny packThey were having a sale down at TheGapSpend my nights with a roll of bubblewrapPop! Pop! Hope no one sees me getfreaky!” White & Nerdy-Weird Al Yankovic, McCann Worldgroup 2
  • 3. MISPERCEPTIONS McCann Worldgroup 3
  • 4. MISPERCEPTIONS McCann Worldgroup 4
  • 5. PERCEIVE THIS. McCann Worldgroup 5
  • 6. FANNY PACKS DEFINED“A small fabric pouch secured with azipper and worn by use of a straparound the hips or waist.” -Wikipedia McCann Worldgroup 6
  • 7. WHAT’S IN A NAME?• The name "fanny pack" is derived from the fact that they were traditionally worn facing the rear above the buttocks, for which "fanny" is a slang term in the United States.• In the United Kingdom, Australia, and South Africa, other terms are used, since the word "fanny" means…something other than a rear end.Fanny pack Bum bagBelt packBelly bagBuffalo pouchHip sack CangureraWaist bagHip pack Banano Moon bag McCann Worldgroup 7
  • 8. HISTORY• In the 1980s, the fanny pack received its name and entered popular culture.• It is hard to pinpoint the first person to manufacture a fanny pack, because it wasnt a specific brand name and many different companies had versions of this product marketed under different names.• Fanny packs reached the peak of their popularity in the late 1980s and early-to- mid 90s.• Fanny packs were predicted to be the hottest product of 1988 by Adweek Magazine. McCann Worldgroup 8
  • 9. FANNY PACKS TODAY• Today, fanny packs are considered to be a fashion faux pas.• Many consider the fanny pack a sure mark for an out-of-place tourist, invoking the traditional tourist stereotypes known around the world.• Or it’s considered an item worn by older people.• This is obviously not true.  McCann Worldgroup 9
  • 10. FUN FOR ALL AGES McCann Worldgroup 10
  • 11. FUNCTIONAL McCann Worldgroup 11
  • 12. STYLISH• Recently, the fanny pack has made a comeback, with designer labels offering stylish and expensive designs. McCann Worldgroup 12
  • 13. SOO COOL Rhianna Ke$ha Kanye McCann Worldgroup 13
  • 14. CONVENIENT WHEN YOU CAN’T USE YOUR HANDS! McCann Worldgroup 14
  • 15. OTHER USES McCann Worldgroup 15
  • 16. THANKS! McCann Worldgroup 16

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