Café Numérique Liège #4: Console Games par David Merzel (Microsoft)

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Café Numérique Liège #4: Console Games par David Merzel (Microsoft)

  1. 1. CONSOLE GAMES David Merzel, Country Manager Microsoft Entertainment & Devices dmerzel@microsoft.com , Cell: 0477 451490 Blog : http://davidmerzel.wordpress.com/
  2. 2. Personalized Anywhere, AnytimePre-PC Era PC Era Internet Era Consumer Era (1995) Informed (1980) (2000) (Today+) Choice Connected
  3. 3. Facebook: 100M 9 months iPod Interne TV Radio 3 years t 13 38 years 4 years years 5 0 4 5 4 0MILLIONS OF USERS 3 5 3 0 2 5 2 0 1 5 1 0 5
  4. 4. Broadcast > Interactive Single platform > Multiple Media PlatformsPublisher Timetable > My Timetable Passive > Engaged Mass > Targeted Interrupt > Relevant Advertiser Control > Consumer Control 30 Seconds > Extended time
  5. 5. 60 700 646 615 600 50 610 551 531 500 40 400 VauleUnits Units 30 Value 300 20 45 45 44 200 40 39 10 100 0 0 Bron: GfK / BEA 2005 2006 2007 2008 2009
  6. 6. 700 Games Music 600 Video 500 28 % 32 % 38 % 37 % 26 % 400 300 35 % 32 % 29 % 25 % 26 % 200 39 % 40 % 39 % 37 % 37 % 100 0 2005 2006 2007 2008 2009 Belgische entertainment markt Bron: GfK / BEA2009 L’industrie belge de la vidéo, de la musique et du jeu vidéo 10
  7. 7. CHANGE THE WAY PEOPLE SEE GAMING & ENTERTAINMENT
  8. 8. 14CAPTURE A BROADER CASUAL GAMING AUDIENCE
  9. 9. 15WITHOUT LOSING OUR CORE
  10. 10. Grow Installed Base! Low Profit Base of the ecosystem 25M+ Members (solid IB needed)Subscribtion model (also free access) Micro payments High Profit Solid Installed Base needed High Profit Solid Installed base needed High Profit
  11. 11. Great for An immersive, Social, Drive areaching engaging connected broad rangeyoung males, medium entertainment of marketingteens & females goals, from awareness, to trial and purchase
  12. 12. Great for reaching young males, teens and femalesAn immersive, engaging mediumIt’s social, connected entertainmentIt has impact, and gives your brand cut-through
  13. 13. Games Interface/EntertainmentRecognizes: Movements, voices, facial expressions Communication
  14. 14. Kinect changes the way we use entertainment & games: youbecome the controllero Full body motion control. Get of the couch and play with your body, hands and feet, with family and friends!o Multimedia experience. Watch movies on demand with Zune, chat with friends & family with the Kinect video service all without a controller.o Personalization. Kinect recognizes your facial expression and connects you to all content by a wave of your hand.o Compatible with all XBOX 360 consoles
  15. 15. Game Social Entertainment
  16. 16. • Varity of genres • Dance • Sports • Racing • Fitness • Family • Party
  17. 17. N’hésitez pas à nous contacter: David Merzel, dmerzel@microsoft.com , cell: 0477 451490

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