Deep Dive Research on Top 10 Indian SNS sites sulekha .com

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Alexa ranking Sulekha.com has a subscription base of 2.5M. And nearly 95% of the 10M-page content is user-generated.

Alexa Ranking (Cont.) India’s largest classified integrated with WAP-enabled mobile phones for mobile downloads of listings.

Background infomation Slogan: the Indian Experience in a Connected World. attracts over 2M unique visitors per month , and features over 10M pages of content, being acknowledged as a leader in UGC. Provide services include Blogs and Social Networking, Classifieds and Yellow Pages, etc. received 10M$ in funding from Norwest Venture Partners (NVP), November 1, 2006. part of Smart Information Worldwide, Inc., a privately-held Texas corporation, headquartered in Austin, US. Satya Prabhakar ,founder and the CEO, MS Comp Sci./EE 1987 and MBA 1989, University of Florida

Slogan: the Indian Experience in a Connected World. attracts over 2M unique visitors per month , and features over 10M pages of content, being acknowledged as a leader in UGC.

Provide services include Blogs and Social Networking, Classifieds and Yellow Pages, etc.

received 10M$ in funding from Norwest Venture Partners (NVP), November 1, 2006.

part of Smart Information Worldwide, Inc., a privately-held Texas corporation, headquartered in Austin, US.

Satya Prabhakar ,founder and the CEO, MS Comp Sci./EE 1987 and MBA 1989, University of Florida

Recent Moves introduced its Yellow Pages on the WAP platform, july, 2006 . planning to expand its base to UK, Canada, Singapore and Dubai. During the time of cricket world cup 2007 launched Cricket.sulekha.com and also a cricket blogging contest, best blog to win $1000 funding the Web 2.0 user party with rewards worth Rs. 1 crore , by the news on 24 May, 2007 .

introduced its Yellow Pages on the WAP platform, july, 2006 .

planning to expand its base to UK, Canada, Singapore and Dubai.

During the time of cricket world cup 2007 launched Cricket.sulekha.com and also a cricket blogging contest, best blog to win $1000

funding the Web 2.0 user party with rewards worth Rs. 1 crore , by the news on 24 May, 2007 .

How and Why #1 mover: added new features to develop from the largest Indian online community to the largest native SNS. Value UGC: with the longest history in this field, it has more than 10 million pages of user-generated content. Integrated: with the Most popular online classifieds service and the Most popular Indian blogging site. It also integrated with News, yellow pages and other local business services. General targeting: welcome and cater for the needs of any one of Indian origin or interested in India. Money matters: The vertical business and advertising revenue made it a big business success. The $10M VC capital received last year allowed them to do more marketing efforts (such as rewards program) and enter into new area.

#1 mover: added new features to develop from the largest Indian online community to the largest native SNS.

Value UGC: with the longest history in this field, it has more than 10 million pages of user-generated content.

Integrated: with the Most popular online classifieds service and the Most popular Indian blogging site. It also integrated with News, yellow pages and other local business services.

General targeting: welcome and cater for the needs of any one of Indian origin or interested in India.

Money matters: The vertical business and advertising revenue made it a big business success. The $10M VC capital received last year allowed them to do more marketing efforts (such as rewards program) and enter into new area.

SNS Key Features Integrated and customized personal space. blogs, favorites, profile, photos, network. The theme and positions of modules can be customized. Specifically categorized topics and groups. Tags and category navigation. Featured blogs and groups. Easy personal AD post service.

Integrated and customized personal space.

blogs, favorites, profile, photos, network. The theme and positions of modules can be customized.

Specifically categorized topics and groups.

Tags and category navigation.

Featured blogs and groups.

Easy personal AD post service.

Other people say about sulekha.com…… Voice from the Users: Sulekha is the most sophisticated ethnic community Web site I've ever seen. Only problem with this site is poor navigation. You will be easily lost. Sulekha has many features, I don’t use all of them. Some of the features are plain waste anyway. If you can tolerate all those ads, this is a really good site.

Voice from the Users:

Sulekha is the most sophisticated ethnic community Web site I've ever seen.

Only problem with this site is poor navigation. You will be easily lost.

Sulekha has many features, I don’t use all of them. Some of the features are plain waste anyway.

If you can tolerate all those ads, this is a really good site.

Key Features Allow users to find their interested articles or photos by tags Tags 3 Integrated with Classifieds, easy to post AD Post AD 5 6 This feature is developed from the forum functions. One can search groups or browse groups in category. Every one can start a new group. Groups 4 3 Add favorites to find people of same interests Add favorites 3 4 Add friends by sending invitations. Add friends 2 7 The site is mainly built around user’s Blogs, photos and comments. Dashboard is used as user’s personal homepage, where users post their blogs, favorites, profile, photos and network. All the actions user did The theme can be changed. Customize user Dashboard 1 Taken time slides Description Feature name #

Customize user Dashboard 7 The site is mainly built around user’s Blogs, photos and comments. Dashboard is used as user’s personal homepage, where users post their blogs, favorites, profile, photos and network. All the actions user did The theme can be changed. Customize user Dashboard 1 Taken time slides Description Feature name #

Home Page

Personal home page The position of all these modules can be changed.

Change Template Only 9 templates available

Upload photo of yours

Upload photos in online album

Album

Add friends 4 Add friends by sending invitations. Add friends 2 7 The site is mainly built around user’s Blogs, photos and comments. Dashboard is used as user’s personal homepage, where users post their blogs, favorites, profile, photos and network. All the actions user did The theme can be changed. Customize user Dashboard 1 Taken time slides Description Feature name #

Down part of Dashboard

Send a invitation

Friends of a user

All invites

Add favorites 3 Add favorites to find people of same interests Add favorites 3 4 Add friends by sending invitations. Add friends 2 7 The site is mainly built around user’s Blogs, photos and comments. Dashboard is used as user’s personal homepage, where users post their blogs, favorites, profile, photos and network. All the actions user did The theme can be changed. Customize user Dashboard 1 Taken time slides Description Feature name #

Add favorites

Add favorites

One user’s Favorite Book

Groups 6 This feature is developed from the forum functions. One can search groups or browse groups in category. Every one can start a new group. Groups 4 3 Add favorites to find people of same interests Add favorites 3 4 Add friends by sending invitations. Add friends 2 7 The site is mainly built around user’s Blogs, photos and comments. Dashboard is used as user’s personal homepage, where users post their blogs, favorites, profile, photos and network. All the actions user did The theme can be changed. Customize user Dashboard 1 Taken time slides Description Feature name #

Groups homepage

Group search

Group categories

One can join a group by start a thread

Groups

Key Features 2 Allow users to find their interested articles or photos by tags Tags 5 6 This feature is developed from the forum functions. One can search groups or browse groups in category. Every one can start a new group. Groups 4 3 Add favorites to find people of same interests Add favorites 3 4 Add friends by sending invitations. Add friends 2 7 The site is mainly built around user’s Blogs, photos and comments. Dashboard is used as user’s personal homepage, where users post their blogs, favorites, profile, photos and network. All the actions user did The theme can be changed. Customize user Dashboard 1 Taken time slides Description Feature name #

Blog Homepage

Tags Most popular tags

Key Features Allow users to find their interested articles or photos by tags Tags 3 Integrated with Classifieds, easy to post AD Post AD 5 6 This feature is developed from the forum functions. One can search groups or browse groups in category. Every one can start a new group. Groups 4 3 Add favorites to find people of same interests Add favorites 3 4 Add friends by sending invitations. Add friends 2 7 The site is mainly built around user’s Blogs, photos and comments. Dashboard is used as user’s personal homepage, where users post their blogs, favorites, profile, photos and network. All the actions user did The theme can be changed. Customize user Dashboard 1 Taken time slides Description Feature name #

Classifieds

Post AD

Post AD

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