Top SNS Research Methodology Alexa Indian Top 100 Websites 1. Leads generation : -Scan each site and mark its Category, SNS attributes, US equivalent, Function description -Select each category’s top2 Top 10 SNS Individual Research 2. Experience and deep dive : -Explore key features of each -Summarize key differentiator of each, as well as find User# and Funding$, thro blogs/industry or VC event news Final Report 3. Summarize : -Distill key success traits from Top10 SNS -Distill key indicator from CNNIC 2007 report -Analyze SNS market status
Top SNS in Indian market N 76 Tagged 9 N 88 Linkedin 10 N 67 Digg 8 N 8 Youtube 2 N 35 Facebook 3 N 60 Myspace 7 N 51 Flickr 6 N 40 Hi5 5 Y 38 Bharatstudent 4 N 2 Orkut 1 Native? Alexa ranking Site Rank
the number of internet users in urban India has grown by 28% at 30.32M in April 2007 as against 23.60M a year ago. Of the total 30.32M urban internet users, 25.17M (83%) log on at least once a month, whereas 20M use the Net at least once a day.
78% of the internet users in urban India access the Net from their workplace, 59% from home, and only 47% of them go online from cyber cafés.
The IAMAI study estimates that by the year 2009-10, broadband will account for 75% of the total internet connections.
28% of the country’s internet users own a car, 34% use credit cards, while 90% of them have mobile phones.
According to a study by online research and advisory firm JuxtConsult , only 41% of India’s 30M internet users prefer to browse online in English as compared to 59% a year ago but only 12% visit local language websites.
121.4 million GSM users. 50-60 million of these 121.4 million GSM users have data capable phones. 10-15 million of these users actually know what is GPRS and have at some point used their phone to access data. 2-3 million of these have used it more than once and use it predominantly to download wallpapers, ringtones etc. 0.2 million of these use GPRS to regularly access Email and other services on their mobiles and can be termed as active users of GPRS
Google is the most preferred site for information search not only in English (75%) but also in other languages (74%). Yahoo is the preferred choice for both email (53%) as well as instant messaging (63%). It also leads the online gaming segment with 18% of the users preferring its service, as against 17% preferring Zapak.
Naukri is the most popular job search site preferred by 37% of the people surveyed
eBay and ICICI Direct are the most popular sites for online shopping and share trading respectively preferred by 34% and 36% of the people surveyed.
Orkut is the most popular social networking site preferred by 64% of the people surveyed