How to Recruit Young Professionals Utilizing Recruiting 3.0 Tools

How to Recruit Young Professionals Utilizing Recruiting 2.0 ToolsHow to Recruit Young Professionals Utilizing Recruiting 3.0 Tools Contact Heather at heather@comerecommended.com

What We’ll Cover • Social media and networking sites • Talent communities • Social applicant tracking • Search engine optimization (SEO) • Other recruiting strategies Contact Heather at heather@comerecommended.com 2

Recruiting 3.0 & Today’s Young Professionals • What is recruiting 3.0? – Utilizing today’s tools to recruit candidates to your company, including social media, RSS feeds, talent communities, search engine optimization, etc. • Who are today’s young professionals? – Generation Y, born 1977-1997, also known as Millennials or the Internet Generation – Tech-savvy, passionate, concerned about the environment, well-educated Contact Heather at heather@comerecommended.com 3

Social Media & Young Professionals • Social media – According to Nielsen, sites like Facebook and Twitter now account for 22.7% of time spent on the web (Mashable, Aug. 2010) • Young professionals and social media – 85% of members of Gen Y use social networking sites (eMarketer) – An average job seeker spends 5 hours per week using social media Contact Heather at heather@comerecommended.com 4

How to Use Social Media in Your Overall Strategy • Engage in sites like LinkedIn, Facebook, Twitter & YouTube • Include links to your company careers page or portal • Interact with potential candidates & job seekers • Be a real person: authenticity & transparency is what Gen Y expects • Regularly update your profile and status on each site to inform followers & fans about job openings or current news Contact Heather at heather@comerecommended.com 5

LinkedIn (85 Million+ Users) • Create a company page • Provide information on current job openings, products & services, and links to your website • Engage in groups (or create your own) and LinkedIn Answers • Incorporate applications for branding and sharing – Slideshare – Wordpress/blog applications – Events Contact Heather at heather@comerecommended.com 6

Facebook (500 Million+ Users) • Create a company page • Provide a separate tab with information on careers at your organization • Post links and relevant information for your fans • Interact with fans, create a community • Send updates to fans periodically • Promote events through creating a Facebook Event Contact Heather at heather@comerecommended.com 7

Twitter (175 Million+ Users) • Create a company account and separate recruiter accounts • Participate in job seeker chats • Share blog posts, relevant links and articles • Interact with followers and potential candidates • Regularly promote/highlight others (they’ll likely reciprocate) • Link to other social media accounts and your job postings Contact Heather at heather@comerecommended.com 8

YouTube (people watching 2 billion videos/day) • Create a company account • Develop a video strategy • Post videos to your account • Customize your YouTube channel with a unique URL and skin Contact Heather at heather@comerecommended.com 9

Blogging (77% of Active Internet Users) • Good for SEO of your website • Establish expertise in your field or industry • Address concerns or common questions • Create a community of employees, candidates and customers • Share industry news • Link to media coverage and other social media accounts Contact Heather at heather@comerecommended.com 10

Talent Communities • A network of groups: potential employees, past applicants, former employees (“alumni”), recruitment professionals, college campus recruiters – All together in one place: your careers hub • A portal focused on two-way interaction between these individuals • A great way to interact with potential employees & answer questions/confront concerns Contact Heather at heather@comerecommended.com 11

Why Do You Need a Talent Community? • Qualified candidates at a recruiters fingertips • Less dependence on expensive, ineffective job boards • Less money spent on job advertisements • Increased interaction with potential candidates • Better quality of applicants to job openings • Creates a talent pipeline for future job openings • Attracts passive candidates Contact Heather at heather@comerecommended.com 12

Social Applicant Tracking • Keep up with applicants and candidates through social applicant tracking • Stay in touch with candidates throughout the recruitment process • Manage referrals and applications Contact Heather at heather@comerecommended.com 13

Optimize Your Careers Site for Search Engines • SEO is an important part of your recruiting strategy • How will job seekers find your site if it doesn’t show up as a top page in search results? • Drive traffic to your listings • Optimize your site to show up first for searches of: – “Your company name” jobs – “Your city” jobs – “Your industry” jobs Contact Heather at heather@comerecommended.com 14

Why Does SEO Matter When Recruiting Gen Y? • Gen Y grew up with the Internet • They tend to start their job search on search engines rather than job boards • They trust your careers site over a job board ad • If your page isn’t optimized, they’ll find someone else’s job listings before yours Contact Heather at heather@comerecommended.com 15

How to Improve SEO on Your Careers Page • Include relevant keywords and search phrases in job listings • Remain active: blogging, forums and updating your pages often make it look more established • Make it easy to navigate (good for job seekers, too!) • Link to your careers page whenever you can (social media helps with this) – search engines will notice • Optimize your page titles • Correctly format URLS Contact Heather at heather@comerecommended.com 16

Other Recruiting Strategies • Niche job sites – MediaBistro, Dice, YouTern • Job aggregators – SimplyHired, Indeed • Mobile marketing • Instant messaging – Skype, Meebo Contact Heather at heather@comerecommended.com 17

Other Recruiting Strategies, Cont. • Create content – Whitepapers, eBooks • Create podcasts – BlogTalkRadio • RSS Feeds Contact Heather at heather@comerecommended.com 18

Important Take Aways • Go where the young professionals are: the Internet & social media • Be real: Gen Y does not want to interact with a “company account” – they want real people who they can relate to • Talent communities: a good way to bring together former employees, potential employees and recruiters for interaction • Be visible: make yourself easy to contact and connect with online in order to attract talented Gen Y candidates Contact Heather at heather@comerecommended.com 19

About Cachinko: Get & Stay Connected Talent Community Manager (TCM) • Target job postings to specific Talent Networks. Your Talent Network: Talent Network: contacts can apply, refer and Houston Drillers (34) Houston Engineers (19) share the jobs! • Your Talent Community is secure and private. Your 1st Stacey Tim Sally Bob Harry degree contacts are always secure, they can never be Sally’s Personal Network: seen by others. • Your recruiters can effectively TCM engage the Talent TPR Richard Courtney Community in conversations about job openings. Courtney’s Personal Network: Maria Sally Edward Mark Contact Heather at heather@comerecommended.com 20

Cachinko Broadcasts Your Jobs! Contact Heather at heather@comerecommended.com 21

Thank you! Join us for our next employer webinar on:January 27, 2011: How to Create & Maintain a “Green” Recruiting Program Contact Heather at heather@comerecommended.com

How to Recruit Young Professionals Utilizing Recruiting 3.0 Tools

by Cachinko on Dec 16, 2010

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