How to Optimize Your Online Presence for Receiving Job Offers

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According to a study commissioned by Microsoft, 79 percent of employers now conduct an online search of applicants. Seventy percent say they have turned down applicants by what they found online. …

According to a study commissioned by Microsoft, 79 percent of employers now conduct an online search of applicants. Seventy percent say they have turned down applicants by what they found online. However, only 7 percent of job applicants were concerned about their online reputations. So, is your online presence helping or hurting your chances of landing a job?

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  • 1. How to Optimize Your Online Presence for Receiving Job Offers Contact Heather at heather@comerecommended.com
  • 2. Who Am I? • Heather R. Huhman, founder and president of Come Recommended – A career and workplace education and consulting firm specializing in young professionals • Author of #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle • Career & Recruiting Advisor for Cachinko Contact Heather at heather@comerecommended.com 2
  • 3. The Statistics • 79% of employers now conduct an online search of applicants • 70% say they have turned down applicants by what they found online • Only 7% of job applicants were concerned about their online reputations – Is your online presence helping or hurting your chances of landing a job? Source: Microsoft Contact Heather at heather@comerecommended.com 3
  • 4. What Employers Are Seeking • When an employer Googles your name, what are they hoping to find? – Consistency: If you have an online profile on one or several professional networking sites, they want to see that it aligns with your experience on your resume – Professionalism: Employers hope not to find anything inappropriate in their search that may make you appear less than professional – Expertise: On Twitter or your blog, employers are looking for how dedicated you are and how much knowledge you bring to the table Contact Heather at heather@comerecommended.com 4
  • 5. What Employers are Seeking • When an employer Googles your name, what are they hoping to find? – Passion: Looking through your online presence, employers are hoping to see you enjoy your field and strive to further your skills – Someone memorable: Will your online presence leave a lasting impression on the employer? Will it make you stand out among the rest of the candidates? Contact Heather at heather@comerecommended.com 5
  • 6. What Employers are Seeking • Employers don’t want to encounter… – References to drinking or drugs and other inappropriate content • Photos, language, videos – Gossiping about or bad-mouthing former employers or workplaces • This raises a red flag immediately – Poor communication skills • Yes, they matter online, too! Contact Heather at heather@comerecommended.com 6
  • 7. How to Assess Your Current Online Presence • Search for yourself – Use various search engines to see what comes up for your name – If you have a common name, type in another detail about yourself, such as the university you attended or your field • Pay close attention to the results – What comes up in the first 2-3 pages? – Is there anything unprofessional (YouTube videos, Facebook photos) that you can remove? – Are your professional accounts in the top results? If not, why aren’t they? (Underused? Not updated often?) Contact Heather at heather@comerecommended.com 7
  • 8. How to Assess Your Current Online Presence • Set up a Google alert on your name – This allows you to catch new results as they come in and avoid any future problems • Comb through your social networking profiles – Delete anything that may be considered inappropriate to an employer, such as college party pictures, offensive language or remarks, etc. – Just because your profile is set to private, doesn’t mean they won’t see it (especially if a mutual friend works for their company!) Contact Heather at heather@comerecommended.com 8
  • 9. How to Assess Your Current Online Presence • Look at the results that come up for others with your name – Are these things that could affect you in a negative way, even though you’re not that person? • Have a friend or family member take a second look at search results for your name – They may see something that you don’t that could affect your chances of getting a job Contact Heather at heather@comerecommended.com 9
  • 10. Tactics for Improving Your Online Presence • Update your online profiles – Don’t leave any account unused for a long period of time • Delete anything unnecessary or outdated – If you aren’t using a site, delete your account there • Create a portfolio website to show employers work samples – Buy a domain name such as yourfirstnamelastname.com • Start blogging to showcase your writing skills and expertise Contact Heather at heather@comerecommended.com 10
  • 11. Tactics for Improving Your Online Presence • Link your professional profiles together – Provide links to your LinkedIn, Twitter, online portfolio, etc. on each separate account for easier navigation • Use a similar headshot and username on each profile – Employers will know that they’re looking at the right person’s account • Share relevant industry news, blogs, advice and tactics Contact Heather at heather@comerecommended.com 11
  • 12. Tactics for Improving Your Online Presence • Pay attention to analytics for your online portfolio or blog – How do you know if you’re reaching the right people? – Google analytics will tell you which keywords you’re getting, where your traffic comes from, etc. • Get involved – Interact with others on Twitter – Answer LinkedIn questions – Join relevant groups – Post updates often – Find industry leaders and follow them Contact Heather at heather@comerecommended.com 12
  • 13. Tactics for Improving Your Online Presence • Brand yourself – Make your online presence reflect you as a job seeker, your expertise and interests • Give before you receive – Hope for others to promote your blog posts or online portfolio? Help them in promoting theirs – karma will often repay you • Try to get anything unflattering removed – If that’s not possible, create as many positive results as possible to overshadow the negative result Contact Heather at heather@comerecommended.com 13
  • 14. Tactics for Improving Your Online Presence • Look at who you follow and who follows you – Sometimes, you can be “guilty by association” in the eyes of a recruiter or employer – Your friend’s inappropriate posts and comments can make you look bad, too • Carefully assess those relationships and how they might affect your job search Contact Heather at heather@comerecommended.com 14
  • 15. Tactics for Improving Your Online Presence • Take advantage of privacy settings on personal social networks – If you use Twitter or Facebook only to communicate with your friends and family, it might be better to leave it private Contact Heather at heather@comerecommended.com 15
  • 16. Thank you! Join us for our next job seeker webinar on:February 11, 2011: Ways to Focus Your Job Search Efforts for Landing Your Ideal Job Contact Heather at heather@comerecommended.com