How to Focus Your Job Search Efforts   & Land Your Ideal Job in 2011          Contact Heather at heather@comerecommended.com
Today’s Outline: Create a Job Search Plan• Focus on your online presence   – Search engine results, Twitter, Facebook, Lin...
Your Online Presence: The Statistics• 79 percent of employers now conduct an online  search of applicants• 70% have turned...
Your Online Presence• Search for yourself on Google, Bing, Yahoo, etc.   – What comes up?   – Are the results positive? Ne...
Your Online Presence• Set up e-mail or RSS alerts on your name   – Monitor new content as it’s published• Recommended reso...
Your Job Search Documents• In order to land a job, you need to spend time  working on your cover letter & resume• Think of...
Your Cover Letter• First thing a hiring manager will read• If it’s unimpressive, they likely won’t move on to  your resume...
Your Cover Letter• General tips:   – Use the same letterhead or font/style on your cover letter     & resume   – Conclude ...
Your Cover Letter• Follow this recommended outline:  – Paragraph one, sentence one:     • Explain why you admire the organ...
Your Cover Letter• Recommended outline (con’t):  – Paragraph one, sentence three:     • My [list about 3 characteristics/s...
Your Resume• Driving force behind landing an interview• Don’t include anything and everything   – Only include experience ...
Your Resume• Follow this outline:   – Professional profile       • Showcase the value you bring to the organization   – Ed...
Your Resume• Outline (con’t):   – Experience      • Include up to three bullets for each position, beginning with        a...
Build Relationships Through Networking• The key to networking is to focus on building  mutually beneficial relationships w...
Search For Available Opportunities• See what’s available in your field   – Comb job boards, social networking sites, compa...
How to Discover Your Ideal Job• Consider your experience, education & skills   – What are you passionate about?   – What p...
How to Discover Your Ideal Job• Reach out to key personnel at these  organizations & request an informational  interview  ...
Strategies & Tactics• Become an expert in your field   – Brand yourself as an expert on social networking sites   – Start ...
Strategies & Tactics• Be visible   – Optimize your search results through SEO   – Have a presence on social networking sit...
Strategies & Tactics• Stay active   – No longer does a college degree guarantee you a job after     graduation or several ...
Thank you!  Join us for our next job seeker webinar on:March 10, 2011: Still Job Searching? Tips forUpdating Your Resume &...
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How to Focus Your Job Search Efforts & Land Your Ideal Job in 2011

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The New Year is upon us. What better time to evaluate your current job search strategies to determine what’s working and what’s not? Whether you’ve been searching for a few weeks or a few months, chances are there are elements of your hunt that require changing—and fast! Don’t wait until it’s too late.

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How to Focus Your Job Search Efforts & Land Your Ideal Job in 2011

  1. 1. How to Focus Your Job Search Efforts & Land Your Ideal Job in 2011 Contact Heather at heather@comerecommended.com
  2. 2. Today’s Outline: Create a Job Search Plan• Focus on your online presence – Search engine results, Twitter, Facebook, LinkedIn, etc.• Get your “marketing materials” in shape – Resume, cover letter, business cards, website/blog• Build mutually beneficial relationships through networking – Both on- and offline• Search for available opportunities Contact Heather at heather@comerecommended.com 2
  3. 3. Your Online Presence: The Statistics• 79 percent of employers now conduct an online search of applicants• 70% have turned down applicants by what they found online• Only 7% of job applicants were concerned about their online reputation Contact Heather at heather@comerecommended.com 3
  4. 4. Your Online Presence• Search for yourself on Google, Bing, Yahoo, etc. – What comes up? – Are the results positive? Negative? – Do results about you show up in the first 2-3 pages?• Analyze your social networking profiles – Take down anything unprofessional • Photos, videos, swear words, etc. • Yes, even if your profile is private Contact Heather at heather@comerecommended.com 4
  5. 5. Your Online Presence• Set up e-mail or RSS alerts on your name – Monitor new content as it’s published• Recommended resources: – Vizibility • Free GoogleMe button for career professionals • Create an optimal Google search for yourself & verify your results – MyWebCareer • Free service that evaluates your social & online footprint Contact Heather at heather@comerecommended.com 5
  6. 6. Your Job Search Documents• In order to land a job, you need to spend time working on your cover letter & resume• Think of these as marketing documents• Ultimately, you’re marketing yourself to potential employers• Carefully read through the job description before crafting your cover letter & resume – Each application should have a tailored cover letter & resume based on desired qualifications, experience, skills, etc. Contact Heather at heather@comerecommended.com 6
  7. 7. Your Cover Letter• First thing a hiring manager will read• If it’s unimpressive, they likely won’t move on to your resume• This is your chance to tell a story about yourself & relay why you’re the best fit for the position Contact Heather at heather@comerecommended.com 7
  8. 8. Your Cover Letter• General tips: – Use the same letterhead or font/style on your cover letter & resume – Conclude with a call to action • State you will follow-up within one week – If possible, address it to an actual person – If you’re applying at an organization not located near your permanent address, indicate you are willing to relocate – Don’t forget to sign the letter! Contact Heather at heather@comerecommended.com 8
  9. 9. Your Cover Letter• Follow this recommended outline: – Paragraph one, sentence one: • Explain why you admire the organization & why you’re applying • If someone referred you to the opening, mention it here – Paragraph one, sentence two: • As such, please consider me for the [position title] position at [company name] advertised on [where you saw the job ad]. Contact Heather at heather@comerecommended.com 9
  10. 10. Your Cover Letter• Recommended outline (con’t): – Paragraph one, sentence three: • My [list about 3 characteristics/skills], and [B.A./B.S.] in [major] from [school] make me an ideal candidate. – Paragraphs 2 & 3 should be about accomplishment stories • Connect each story’s importance to the position or organization – Paragraph four: • Indicate you’ve included all appropriate information and strong interest in and availability for discussing your fit further Contact Heather at heather@comerecommended.com 10
  11. 11. Your Resume• Driving force behind landing an interview• Don’t include anything and everything – Only include experience relevant to the position for which you’re applying• Do not include an objective statement – Instead, use a professional profile• Do not include information about high school – Additionally, leave off coursework altogether Contact Heather at heather@comerecommended.com 11
  12. 12. Your Resume• Follow this outline: – Professional profile • Showcase the value you bring to the organization – Education • Include your college or university’s name, location, anticipated/actual graduation date, degree, major/minor & GPA (if 3.0 or above) – Experience • Include volunteer work, leadership roles, research, starting your own business, etc. Contact Heather at heather@comerecommended.com 12
  13. 13. Your Resume• Outline (con’t): – Experience • Include up to three bullets for each position, beginning with an action word & describing an accomplishment – Additional experience • List only position titles, organization names, locations & dates – Skills & accomplishments • List related awards, computer programs, languages, etc. Contact Heather at heather@comerecommended.com 13
  14. 14. Build Relationships Through Networking• The key to networking is to focus on building mutually beneficial relationships with other individuals – Give before you receive – Provide value just as you hope they’ll provide value to you• Where to start – Attend networking, alumni & industry events – Join online discussions & groups – Participate in Twitter chats Contact Heather at heather@comerecommended.com 14
  15. 15. Search For Available Opportunities• See what’s available in your field – Comb job boards, social networking sites, company career pages & job aggregators – Analyze the job descriptions to determine what type of experience, qualifications & education is necessary – Don’t spend all of your time looking for openings • In competitive job markets, many opportunities are not published and instead filled through referrals or networking Contact Heather at heather@comerecommended.com 15
  16. 16. How to Discover Your Ideal Job• Consider your experience, education & skills – What are you passionate about? – What previous experience(s) did you enjoy?• Determine the location(s) where you’d like to live• Identify 5-10 ideal organizations you’d like to work at – Take into account the culture, mission, values & beliefs of the organization and its employees – Are you a good fit for this company? Contact Heather at heather@comerecommended.com 16
  17. 17. How to Discover Your Ideal Job• Reach out to key personnel at these organizations & request an informational interview – If you’re able to land an informational interview, come prepared & create a list of questions for the hiring manager – Make a note of the organization’s culture while you’re there • Is it someplace you can picture yourself working? – Follow-up with anyone you meet during the day in order to add them to your network for future opportunities Contact Heather at heather@comerecommended.com 17
  18. 18. Strategies & Tactics• Become an expert in your field – Brand yourself as an expert on social networking sites – Start a blog to share your expertise & network with other industry thought leaders – Inquire about guest blogging on other prominent blogs in your field• Create an online portfolio – Include the link on your business cards & e-mail signature for employers to look at Contact Heather at heather@comerecommended.com 18
  19. 19. Strategies & Tactics• Be visible – Optimize your search results through SEO – Have a presence on social networking sites • Share relevant content • Participate in conversations Contact Heather at heather@comerecommended.com 19
  20. 20. Strategies & Tactics• Stay active – No longer does a college degree guarantee you a job after graduation or several years of experience put you at the top of the pile – You must continue to gain experience and showcase expertise in your field while job seeking • Consider taking on a volunteer position or internship opportunity to get a foot in the door • Work on your personal brand both on- and off-line – Continue building your network & reaching out to contacts Contact Heather at heather@comerecommended.com 20
  21. 21. Thank you! Join us for our next job seeker webinar on:March 10, 2011: Still Job Searching? Tips forUpdating Your Resume & Online Profiles in Order to Get Noticed Contact Heather at heather@comerecommended.com

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