Calling All Spokespeople!Advice for Entry-Level PR & Marketing Professionals Join the conversation on Twitter:            ...
Contact Heather at heather@comerecommended.com
Introduction• The PR & marketing industries are growing• 80% of PR & marketing firms expected to hire  in 2011• Social med...
What We’ll Discuss Today• Differences between agency and in-  house work• What is expected for an entry-level  PR/marketin...
In-House vs. AgencyIn-House• One “client” = one focus• Corporate cheerleader• Involved           Contact Heather at heathe...
In-House vs. AgencyAgency• Multiple accounts = multiple  directions• Longer hours• Versatile           Contact Heather at ...
In-House vs. AgencyTip: Agency experience is valuable to in-house departments and agencies            Contact Heather at h...
What is expectedExperience• Internships• Education• Organizational  participation           Contact Heather at heather@com...
What is expectedSkills• Writing• Social media• Organization          Contact Heather at heather@comerecommended.com   9
What is expectedAdaptability• Ideas• Flexible• Opportunistic           Contact Heather at heather@comerecommended.com   10
PR/Marketing Job Search TipsStart early• Internships• Student groups• Classes          Contact Heather at heather@comereco...
PR/Marketing Job Search TipsDo your research• What do you want to  do?• Where do you want to  work?• Which companies are  ...
PR/Marketing Job Search TipsUse multiplemethods• Social media• Job boards• Networking• Organizations          Contact Heat...
Contact Heather at heather@comerecommended.com
Thank you!          For more tips: blog.cachinko.com    Join us for our next job seeker webinar on:November 30, 2011: Ques...
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Calling All Spokespeople

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Calling All Spokespeople

  1. 1. Calling All Spokespeople!Advice for Entry-Level PR & Marketing Professionals Join the conversation on Twitter: #Cachinko Contact Heather at heather@comerecommended.com
  2. 2. Contact Heather at heather@comerecommended.com
  3. 3. Introduction• The PR & marketing industries are growing• 80% of PR & marketing firms expected to hire in 2011• Social media, digital media, and interactive media services are becoming commonplace• Communications is playing a larger role within corporations• In 2008-09, 4,475 students received a degree in PR – 3,606 were female Contact Heather at heather@comerecommended.com 3
  4. 4. What We’ll Discuss Today• Differences between agency and in- house work• What is expected for an entry-level PR/marketing professional• Job search basics Contact Heather at heather@comerecommended.com 4
  5. 5. In-House vs. AgencyIn-House• One “client” = one focus• Corporate cheerleader• Involved Contact Heather at heather@comerecommended.com 5
  6. 6. In-House vs. AgencyAgency• Multiple accounts = multiple directions• Longer hours• Versatile Contact Heather at heather@comerecommended.com 6
  7. 7. In-House vs. AgencyTip: Agency experience is valuable to in-house departments and agencies Contact Heather at heather@comerecommended.com 7
  8. 8. What is expectedExperience• Internships• Education• Organizational participation Contact Heather at heather@comerecommended.com 8
  9. 9. What is expectedSkills• Writing• Social media• Organization Contact Heather at heather@comerecommended.com 9
  10. 10. What is expectedAdaptability• Ideas• Flexible• Opportunistic Contact Heather at heather@comerecommended.com 10
  11. 11. PR/Marketing Job Search TipsStart early• Internships• Student groups• Classes Contact Heather at heather@comerecommended.com 11
  12. 12. PR/Marketing Job Search TipsDo your research• What do you want to do?• Where do you want to work?• Which companies are hiring?• Who are they looking for? Contact Heather at heather@comerecommended.com 12
  13. 13. PR/Marketing Job Search TipsUse multiplemethods• Social media• Job boards• Networking• Organizations Contact Heather at heather@comerecommended.com 13
  14. 14. Contact Heather at heather@comerecommended.com
  15. 15. Thank you! For more tips: blog.cachinko.com Join us for our next job seeker webinar on:November 30, 2011: Questions for Cachinko III: Let’s Stump Heather! Contact Heather at heather@comerecommended.com
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