Calling All Spokespeople

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Calling All Spokespeople

  1. 1. Calling All Spokespeople!Advice for Entry-Level PR & Marketing Professionals Join the conversation on Twitter: #Cachinko Contact Heather at heather@comerecommended.com
  2. 2. Contact Heather at heather@comerecommended.com
  3. 3. Introduction• The PR & marketing industries are growing• 80% of PR & marketing firms expected to hire in 2011• Social media, digital media, and interactive media services are becoming commonplace• Communications is playing a larger role within corporations• In 2008-09, 4,475 students received a degree in PR – 3,606 were female Contact Heather at heather@comerecommended.com 3
  4. 4. What We’ll Discuss Today• Differences between agency and in- house work• What is expected for an entry-level PR/marketing professional• Job search basics Contact Heather at heather@comerecommended.com 4
  5. 5. In-House vs. AgencyIn-House• One “client” = one focus• Corporate cheerleader• Involved Contact Heather at heather@comerecommended.com 5
  6. 6. In-House vs. AgencyAgency• Multiple accounts = multiple directions• Longer hours• Versatile Contact Heather at heather@comerecommended.com 6
  7. 7. In-House vs. AgencyTip: Agency experience is valuable to in-house departments and agencies Contact Heather at heather@comerecommended.com 7
  8. 8. What is expectedExperience• Internships• Education• Organizational participation Contact Heather at heather@comerecommended.com 8
  9. 9. What is expectedSkills• Writing• Social media• Organization Contact Heather at heather@comerecommended.com 9
  10. 10. What is expectedAdaptability• Ideas• Flexible• Opportunistic Contact Heather at heather@comerecommended.com 10
  11. 11. PR/Marketing Job Search TipsStart early• Internships• Student groups• Classes Contact Heather at heather@comerecommended.com 11
  12. 12. PR/Marketing Job Search TipsDo your research• What do you want to do?• Where do you want to work?• Which companies are hiring?• Who are they looking for? Contact Heather at heather@comerecommended.com 12
  13. 13. PR/Marketing Job Search TipsUse multiplemethods• Social media• Job boards• Networking• Organizations Contact Heather at heather@comerecommended.com 13
  14. 14. Contact Heather at heather@comerecommended.com
  15. 15. Thank you! For more tips: blog.cachinko.com Join us for our next job seeker webinar on:November 30, 2011: Questions for Cachinko III: Let’s Stump Heather! Contact Heather at heather@comerecommended.com

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