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EVENTMARKETING MIT TWITTER
CQ - CHRISTINA QUAST
• freiberufliche Journalistin
• Twitter:
– Editor + Sidekick
– Consulting + Coaching
.| CQ – Christina Quast .| www.about.me/C_Q
• Eigenschaften
– öffentlich
– themengetrieben
– direkt
– live
– ungefiltert
– kostenlos
TWITTER
.| CQ – Christina Quast .| www.about.me/C_Q
• 255 Mio Nutzer
• 44% ohne Tweet
• 3,9 Mio Nutzer
• 1,2 Mio aktive Nutzer
• 33% der Social-
Media-Nutzer in NRW
TWITTER
.| CQ – Christina Quast .| www.about.me/C_Q
• Business + Events
– Kommunikation!
– Kontakt zu Kunden +
Gästen
– Dialog + Feedback
– Monitoring
– Quelle
– Support
– Eventmarketing
TWITTER
.| CQ – Christina Quast .| www.about.me/C_Q
• Zielgruppen
– Kunden + Gäste
– Journalisten + Blogger
– „junge Wilde“
– „zielstrebige
Trendsetter“
– „moderne
Kulturorientierte“
TWITTER
.| CQ – Christina Quast .| www.about.me/C_Q
HANDLE
.| CQ – Christina Quast .| www.about.me/C_Q
HASHTAG
.| CQ – Christina Quast .| www.about.me/C_Q
MENTION
.| CQ – Christina Quast .| www.about.me/C_Q
LINK
.| CQ – Christina Quast .| www.about.me/C_Q
RETWEET
.| CQ – Christina Quast .| www.about.me/C_Q
REPLY
.| CQ – Christina Quast .| www.about.me/C_Q
FAVORITE
.| CQ – Christina Quast .| www.about.me/C_Q
EVENTMARKETING
• Twitter?
– Reichweite
– Sichtbarkeit
– Beteiligung
– Bindung
– Follower
.| CQ – Christina Quast .| www.about.me/C_Q
DAVOR
• Hashtag
Wie?
– kurz
– einmalig
Was?
– kontrollieren
– kommunizieren
Warum?
– Twitter-Wall
– Monitoring +
Dokumentation
.| CQ – Christina Quast .| www.about.me/C_Q
DAVOR
• Kommunizieren
– Termin + Anmeldung
– Programm
– Hashtag
• Mention
– Mitwirkende
– Veranstalter + Ort
– Gäste
.| CQ – Christina Quast .| www.about.me/C_Q
DAVOR
• Twitter-Wall
– Aktualisierung +
Chronologie
– Design + Darstellung
– Platzierung
• WLAN !
.| CQ – Christina Quast .| www.about.me/C_Q
DABEI
• Hinweis
– Twitter + Hashtag
• Handle
– 30-60 Tweets
– Tweets, Retweets,
Antworten, Favoriten
– Interaktion:
30% bis 50% der
Tweets
.| CQ – Christina Quast .| www.about.me/C_Q
DABEI
• Struktur
– begrüßen +
verabschieden
– Programm
– Fakten
– Zitate
– Links
– Zusammenfassungen
– Fragen
– Reagieren + Helfen
.| CQ – Christina Quast .| www.about.me/C_Q
DANACH
• Dokumentation
– zeitnah + online
– Feedback: positiv + negativ
– Material sammeln + teilen
• Storify
– Kulturkonferenz Ruhr
– Social Community Day
.| CQ – Christina Quast .| www.about.me/C_Q
DANACH
• Monitoring
– Statistik
– Ratio
Gäste : Twitterer
Tweets : Retweets
Tweets : Replies
– Multiplikatoren
identifizieren
• tweetreach
• tame.it
• sumall
.| CQ – Christina Quast .| www.about.me/C_Q
#DANKE!
@iconmonstr
@sumall

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