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Eventmarketing mit Twitter
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Christina Quast
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Präsentation für die #Barsession am 2. Juni 2014 mit Twitter Basics und Twitter für Events
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Eventmarketing mit Twitter
1.
EVENTMARKETING MIT TWITTER
2.
CQ - CHRISTINA
QUAST • freiberufliche Journalistin • Twitter: – Editor + Sidekick – Consulting + Coaching .| CQ – Christina Quast .| www.about.me/C_Q
3.
• Eigenschaften – öffentlich –
themengetrieben – direkt – live – ungefiltert – kostenlos TWITTER .| CQ – Christina Quast .| www.about.me/C_Q
4.
• 255 Mio
Nutzer • 44% ohne Tweet • 3,9 Mio Nutzer • 1,2 Mio aktive Nutzer • 33% der Social- Media-Nutzer in NRW TWITTER .| CQ – Christina Quast .| www.about.me/C_Q
5.
• Business +
Events – Kommunikation! – Kontakt zu Kunden + Gästen – Dialog + Feedback – Monitoring – Quelle – Support – Eventmarketing TWITTER .| CQ – Christina Quast .| www.about.me/C_Q
6.
• Zielgruppen – Kunden
+ Gäste – Journalisten + Blogger – „junge Wilde“ – „zielstrebige Trendsetter“ – „moderne Kulturorientierte“ TWITTER .| CQ – Christina Quast .| www.about.me/C_Q
7.
HANDLE .| CQ –
Christina Quast .| www.about.me/C_Q
8.
HASHTAG .| CQ –
Christina Quast .| www.about.me/C_Q
9.
MENTION .| CQ –
Christina Quast .| www.about.me/C_Q
10.
LINK .| CQ –
Christina Quast .| www.about.me/C_Q
11.
RETWEET .| CQ –
Christina Quast .| www.about.me/C_Q
12.
REPLY .| CQ –
Christina Quast .| www.about.me/C_Q
13.
FAVORITE .| CQ –
Christina Quast .| www.about.me/C_Q
14.
EVENTMARKETING • Twitter? – Reichweite –
Sichtbarkeit – Beteiligung – Bindung – Follower .| CQ – Christina Quast .| www.about.me/C_Q
15.
DAVOR • Hashtag Wie? – kurz –
einmalig Was? – kontrollieren – kommunizieren Warum? – Twitter-Wall – Monitoring + Dokumentation .| CQ – Christina Quast .| www.about.me/C_Q
16.
DAVOR • Kommunizieren – Termin
+ Anmeldung – Programm – Hashtag • Mention – Mitwirkende – Veranstalter + Ort – Gäste .| CQ – Christina Quast .| www.about.me/C_Q
17.
DAVOR • Twitter-Wall – Aktualisierung
+ Chronologie – Design + Darstellung – Platzierung • WLAN ! .| CQ – Christina Quast .| www.about.me/C_Q
18.
DABEI • Hinweis – Twitter
+ Hashtag • Handle – 30-60 Tweets – Tweets, Retweets, Antworten, Favoriten – Interaktion: 30% bis 50% der Tweets .| CQ – Christina Quast .| www.about.me/C_Q
19.
DABEI • Struktur – begrüßen
+ verabschieden – Programm – Fakten – Zitate – Links – Zusammenfassungen – Fragen – Reagieren + Helfen .| CQ – Christina Quast .| www.about.me/C_Q
20.
DANACH • Dokumentation – zeitnah
+ online – Feedback: positiv + negativ – Material sammeln + teilen • Storify – Kulturkonferenz Ruhr – Social Community Day .| CQ – Christina Quast .| www.about.me/C_Q
21.
DANACH • Monitoring – Statistik –
Ratio Gäste : Twitterer Tweets : Retweets Tweets : Replies – Multiplikatoren identifizieren • tweetreach • tame.it • sumall .| CQ – Christina Quast .| www.about.me/C_Q
22.
#DANKE! @iconmonstr @sumall
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