Media As A Publication Strategy, Mark Ryan

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  • 1. The Media and Academic Publication: Lessons From My PhD Thesis Mark David Ryan Queensland University of Technology 2 July 2009 1
  • 2. A Dark New World’s Media Coverage My PhD thesis “A Dark New World: Anatomy of Australian horror films” received almost 40 stories in national broadcast, print and online news • Broadcast: Triple J, 3AW, thewire.org etc • Print: The Age, The West Australian, The Courier Mail, Brisbane Times, MX magazine etc • Online: Sky News Online, Yahoo movies, Bigpond movies etc • 2
  • 3. A Dark New World’s Media Coverage Academic outcomes The media coverage of my thesis resulted directly in: • Invitations to write a journal article and book chapter • Invitations to edit a journal theme • Media commentary • 3
  • 4. Working with the media • Pitch the right angles/what you value may not be what the media find interesting • To an extent simplify your research • Be very careful what you go public with, the media can misconstrue your research • Even if you think you’ve considered every possibility, the media will ask you something don’t expect • 4
  • 5. The benefits of media outcomes • Immediacy of knowledge diffusion • Reaches a broader audience (which is both a pro and a con). E.g. you may become the target of criticism on blogs etc • Media coverage legitimates your research • As research revolves more and more interdisciplinary partnerships and industry partnerships, academics can no longer afford to be insular 5
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