Media As A Publication Strategy, Mark Ryan

The Media and Academic Publication: Lessons From My PhD Thesis Mark David Ryan Queensland University of Technology 2 July 2009 1

A Dark New World’s Media Coverage My PhD thesis “A Dark New World: Anatomy of Australian horror films” received almost 40 stories in national broadcast, print and online news • Broadcast: Triple J, 3AW, thewire.org etc • Print: The Age, The West Australian, The Courier Mail, Brisbane Times, MX magazine etc • Online: Sky News Online, Yahoo movies, Bigpond movies etc • 2

A Dark New World’s Media Coverage Academic outcomes The media coverage of my thesis resulted directly in: • Invitations to write a journal article and book chapter • Invitations to edit a journal theme • Media commentary • 3

Working with the media • Pitch the right angles/what you value may not be what the media find interesting • To an extent simplify your research • Be very careful what you go public with, the media can misconstrue your research • Even if you think you’ve considered every possibility, the media will ask you something don’t expect • 4

The benefits of media outcomes • Immediacy of knowledge diffusion • Reaches a broader audience (which is both a pro and a con). E.g. you may become the target of criticism on blogs etc • Media coverage legitimates your research • As research revolves more and more interdisciplinary partnerships and industry partnerships, academics can no longer afford to be insular 5

http://www.cci.edu.au	23
http://cci.edu.au	19
http://translate.googleusercontent.com	1
http://dev.cci.edu.au	1

Media As A Publication Strategy, Mark Ryan

by CCI on Jul 08, 2009

Accessibility

Categories

Upload Details

Usage Rights

4 Embeds 44

Statistics

Media As A Publication Strategy, Mark Ryan — Presentation Transcript