The Future of the Academic Monograph<br />DrFrances Pinter<br />Publisher, Bloomsbury Academic<br />bloomsburyacademic.com...
The Challenge:<br />How to fund <br />sustainable<br />open access<br />for scholarly books in the Social Sciences and Hum...
NOT talking about:<br />Journals<br />Textbooks<br />Reference works<br />Hard Sciences<br />
Expanding Academic Ecosystem<br />
Pressure on Academic <br />Community<br />
Shrinking library Budgets<br />
Pressure on Academic<br />Publishers<br />
Technology driven changes =<br />$$$$$$$$$<br />
Responses to this pressure<br />
What Now?<br /><ul><li>Avoid mirroring the print world in the</li></ul>   digital realm<br /><ul><li> Reduce the old gate-...
Funding Bodies<br />Libraries<br />Academics<br />Publishers<br />
Branding<br />and<br />visibility<br />
Independent verificationof quality<br />
Editing and typesetting<br />Availability <br />in a variety of formats<br />
MarketingandSelling<br />
Curation<br />
UC Berkeley Study:<br />Assessing the Future Landscape of Scholarly Communication<br />
Bloomsbury Academic<br />London<br />
Bloomsbury Publishing plc<br />London<br /> New York<br />  Berlin<br />   Doha<br />    Sydney<br />
Bloomsbury Academic Experiment<br />ThinkaboutIce Cream<br />
Plain<br />Vanilla<br />Ice Cream<br />
Ice Cream<br />Cone<br />
Ice Cream<br />Sundae<br />
Will this scale up?<br /><ul><li> Still dependent on sales of</li></ul>individual units<br /><ul><li> Still relies on libr...
Change Drivers<br /><ul><li> Technological change
 User expectations
 Funding</li></li></ul><li>Change Inhibitors<br /><ul><li> Old mindsets
 Redundant skill sets
 Outdated business models
 Poor risk support</li></li></ul><li>What is to be done  now?<br />Where do we look for sustainable solutions?<br />
STM journal open access model?<br />Getting to ‘first copy’ costs are too high<br />HSS research budgets are too small<br />
Central university funds?<br />NOtoo many other demands<br />
OAPEN CHANGE<br />List 6-7 partners form lower down page make close up of page<br />
Paying for the Cost of Open Access Publishing – so far . . .<br />Relying on:<br /><ul><li> Print sales
 E-sales
 Cost savings
 Subsidies, grants</li></li></ul><li>Where are the funds that pay for the ‘long form publication’ now?<br />
Library budgets?<br />YES!<br />
Aggregate Demand & Aggregate Budgets<br />Create an<br />International Library Consortium <br />to pay for publishing cost...
The Model<br /><ul><li> Publishers submit titles to the</li></ul>  consortium<br /><ul><li> Consortium decides what to</li...
 Publish as open access
 Publishers sell content in print,    various e-formats etc</li></li></ul><li>OLD Print Model<br />A typical monograph:<br...
OLD Print Model<br />  $<br />First copy costs 			      10,000<br />Print/bind, marketing/selling<br />  distribution, roy...
OLD Print Model<br />Getting to first copy cost represents 31% of price paid by the library<br />
Consortium Model<br />If 400 libraries join cost of getting to digital file = $25 each<br />         ($10,000 divided by 4...
Consortium Model<br />If 1000 libraries join they pay $10 per title<br />87.5% reduction per print copy per institution<br />
The Structure<br />InternationalLibrary Consortium<br /> Tiered charges based on size of<br />   library/wealth of country...
The Process<br /><ul><li> Publishers submit titles to  	Consortium
 Consortium members decide what 	to purchase (each library with its own    decision making process)
 Publishers produce digital file</li></ul>contd<br />
The Process<br /><ul><li> Publish as open access
 Consortium aggregates funds from   individual libraries and   pays publishers
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Frances Pinter_The future of the academic monograph

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Beyond Copyright Industries: Publishing and Digital Futures Symposium, 21 September, QUT

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Frances Pinter_The future of the academic monograph

  1. 1. The Future of the Academic Monograph<br />DrFrances Pinter<br />Publisher, Bloomsbury Academic<br />bloomsburyacademic.com<br />
  2. 2. The Challenge:<br />How to fund <br />sustainable<br />open access<br />for scholarly books in the Social Sciences and Humanities<br />‘the Long Form Publication’<br />
  3. 3. NOT talking about:<br />Journals<br />Textbooks<br />Reference works<br />Hard Sciences<br />
  4. 4. Expanding Academic Ecosystem<br />
  5. 5. Pressure on Academic <br />Community<br />
  6. 6. Shrinking library Budgets<br />
  7. 7. Pressure on Academic<br />Publishers<br />
  8. 8. Technology driven changes =<br />$$$$$$$$$<br />
  9. 9. Responses to this pressure<br />
  10. 10. What Now?<br /><ul><li>Avoid mirroring the print world in the</li></ul> digital realm<br /><ul><li> Reduce the old gate-keeping function</li></ul> of publishers<br /><ul><li> Design open access models that use the</li></ul> best of professional publishing services<br /><ul><li> Experiment with new types of value</li></ul> chains and partnership <br />
  11. 11. Funding Bodies<br />Libraries<br />Academics<br />Publishers<br />
  12. 12. Branding<br />and<br />visibility<br />
  13. 13. Independent verificationof quality<br />
  14. 14. Editing and typesetting<br />Availability <br />in a variety of formats<br />
  15. 15. MarketingandSelling<br />
  16. 16. Curation<br />
  17. 17. UC Berkeley Study:<br />Assessing the Future Landscape of Scholarly Communication<br />
  18. 18.
  19. 19. Bloomsbury Academic<br />London<br />
  20. 20. Bloomsbury Publishing plc<br />London<br /> New York<br /> Berlin<br /> Doha<br /> Sydney<br />
  21. 21. Bloomsbury Academic Experiment<br />ThinkaboutIce Cream<br />
  22. 22. Plain<br />Vanilla<br />Ice Cream<br />
  23. 23.
  24. 24. Ice Cream<br />Cone<br />
  25. 25.
  26. 26. Ice Cream<br />Sundae<br />
  27. 27.
  28. 28.
  29. 29. Will this scale up?<br /><ul><li> Still dependent on sales of</li></ul>individual units<br /><ul><li> Still relies on library expenditure to be</li></ul>the same per book<br />
  30. 30.
  31. 31.
  32. 32. Change Drivers<br /><ul><li> Technological change
  33. 33. User expectations
  34. 34. Funding</li></li></ul><li>Change Inhibitors<br /><ul><li> Old mindsets
  35. 35. Redundant skill sets
  36. 36. Outdated business models
  37. 37. Poor risk support</li></li></ul><li>What is to be done now?<br />Where do we look for sustainable solutions?<br />
  38. 38.
  39. 39. STM journal open access model?<br />Getting to ‘first copy’ costs are too high<br />HSS research budgets are too small<br />
  40. 40. Central university funds?<br />NOtoo many other demands<br />
  41. 41.
  42. 42.
  43. 43.
  44. 44. OAPEN CHANGE<br />List 6-7 partners form lower down page make close up of page<br />
  45. 45.
  46. 46. Paying for the Cost of Open Access Publishing – so far . . .<br />Relying on:<br /><ul><li> Print sales
  47. 47. E-sales
  48. 48. Cost savings
  49. 49. Subsidies, grants</li></li></ul><li>Where are the funds that pay for the ‘long form publication’ now?<br />
  50. 50. Library budgets?<br />YES!<br />
  51. 51.
  52. 52. Aggregate Demand & Aggregate Budgets<br />Create an<br />International Library Consortium <br />to pay for publishing costs of the digital file and open access<br />
  53. 53. The Model<br /><ul><li> Publishers submit titles to the</li></ul> consortium<br /><ul><li> Consortium decides what to</li></ul> ‘purchase’ (think about Groupon)<br /><ul><li> Publishers prepare first digital file
  54. 54. Publish as open access
  55. 55. Publishers sell content in print, various e-formats etc</li></li></ul><li>OLD Print Model<br />A typical monograph:<br />400 copies sold to libraries <br />@ $80 per book<br />
  56. 56. OLD Print Model<br /> $<br />First copy costs 10,000<br />Print/bind, marketing/selling<br /> distribution, royalties, library suppliers 22,000<br />Total cost to libraries 32,000<br />
  57. 57. OLD Print Model<br />Getting to first copy cost represents 31% of price paid by the library<br />
  58. 58. Consortium Model<br />If 400 libraries join cost of getting to digital file = $25 each<br /> ($10,000 divided by 400)<br />69% reduction on a print copy per institution <br />
  59. 59. Consortium Model<br />If 1000 libraries join they pay $10 per title<br />87.5% reduction per print copy per institution<br />
  60. 60. The Structure<br />InternationalLibrary Consortium<br /> Tiered charges based on size of<br /> library/wealth of country<br />
  61. 61. The Process<br /><ul><li> Publishers submit titles to Consortium
  62. 62. Consortium members decide what to purchase (each library with its own decision making process)
  63. 63. Publishers produce digital file</li></ul>contd<br />
  64. 64. The Process<br /><ul><li> Publish as open access
  65. 65. Consortium aggregates funds from individual libraries and pays publishers
  66. 66. Publishers sell content in print, e-formats for digital devices and enhanced e-books</li></li></ul><li>Why Not?<br />Free-rider argument <br />Add extra metadata/pdfs/epubs for members<br />Erosion of selection control<br />Consortia already purchase content<br />
  67. 67. Benefits to Libraries<br /><ul><li> Simple way of purchasing large</li></ul> volume of quality content<br /><ul><li> Greater control of selection
  68. 68. Huge contribution to global</li></ul> scholarly communications<br />
  69. 69. Benefits to Authors<br /><ul><li> Publishing expertise retained
  70. 70. Full open access
  71. 71. Easy discoverability
  72. 72. Another metric for readership?</li></li></ul><li>Benefits to Readers<br /><ul><li> Digital access to high quality research to anyone online
  73. 73. Awareness of other formats and added resources</li></li></ul><li>Benefits to Publishers<br /><ul><li> Can provide academic and library communities with a sought-after and paid for service
  74. 74. Greatly reduced risk
  75. 75. Concentrate on providing added value</li></li></ul><li>Conceptual mind shift<br />Uncouple <br />getting to first copy from other publishing functions and income streams <br />
  76. 76. Conceptual mind shift<br />Move away from gate-keeping and think about service provision <br />
  77. 77. Conclusion<br />Make better use of funds already available<br />
  78. 78. The CONSORTIUMBUSINESS MODEL<br />a Way Forward?<br />
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