The CCI Symposium @ The Glasshouse, Queensland University of Technology DAY 2, Monday 30 March 2009 Session:  “Methodologi...
What is an evidence-based approach? FIRST…
A growth of knowledge process in which  theory  is iteratively proposed and tested The core of an evidence based approach ...
An evidence-based approach is an  evolutionary  approach to knowledge, to science, to policy, to action
Opposites of an evidence based approach <ul><li>A  data  based approach – no connection to theory </li></ul><ul><li>A  bel...
Properties of an evidence-based approach <ul><li>That theory determines data – data is created for the purpose of testing ...
This leads to a ‘ models ’ approach <ul><li>We propose & test & sort among competing ‘models’ or hypotheses </li></ul>IMPL...
This requires a framework to create/ generate new models/hypothesis <ul><li>This framework is  </li></ul><ul><ul><li>Evolu...
Theory & evidence in evolutionary analysis of creativity & innovation SECOND…
What are we looking for evidence for? <ul><li>Creativity & innovation as evolutionary  mechanisms  &  processes </li></ul>
THEORY <ul><li>Connects to evolutionary & complexity theory </li></ul><ul><li>Connects to evolutionary economic theory </l...
EVIDENCE <ul><li>Mechanism seeking </li></ul><ul><li>Statistical law seeking </li></ul><ul><li>Pattern-based, simulation, ...
What, then, are our hypotheses? On creativity? On innovation?
On creativity <ul><li>Situated </li></ul><ul><li>Ecology </li></ul><ul><li>Open  </li></ul><ul><li>Market-nonmarket, pro-a...
On innovation <ul><li>(Schumpeterian) evolutionary process </li></ul><ul><li>(Hayekian) market process </li></ul><ul><li>C...
What does evolutionary economics predict?
Economic growth & dynamics  <ul><li>Industries & markets transformed by  innovation trajectories </li></ul><ul><li>Differe...
Power laws <ul><li>Open system (evolutionary) population dynamics manifest as  power law distributions </li></ul><ul><ul><...
entrepreneurship & risk-taking <ul><li>Driver of growth & change </li></ul><ul><li>Institutions of an entrepreneurial econ...
Creative innovation services An example of what the evolutionary economic perspective offers - Four models - Social networ...
creative innovation services <ul><li>Creative industries as part of the  innovation system </li></ul>
5 generations of innovation system Generation Description 1 st   Supply push Science    Technology    Applications by fi...
As the innovation system evolves, it becomes more complex & open… … and so creative industries innovation services come to...
Creative innovation service Value Creativity services Providing new ideas as content into other businesses Creating new ma...
Demand for creative innovation services in terms of  innovation trajectory Demand for innovation services in  1  originati...
Demand for  creative innovation services  in 5G context Business networks Supply of services to enable increased network c...
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Evidence Based Approaches To Creativity And Innovation, Jason Potts

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Evidence Based Approaches To Creativity And Innovation, Jason Potts

  1. 1. The CCI Symposium @ The Glasshouse, Queensland University of Technology DAY 2, Monday 30 March 2009 Session: “Methodologies: Evidence-based Approaches to Creativity and Innovation ” What is an evidence-based approach? Theory & evidence in evolutionary analysis of creativity & innovation What does evolutionary economics predict? Creative innovation services Jason Potts
  2. 2. What is an evidence-based approach? FIRST…
  3. 3. A growth of knowledge process in which theory is iteratively proposed and tested The core of an evidence based approach is the continual testing of theory
  4. 4. An evidence-based approach is an evolutionary approach to knowledge, to science, to policy, to action
  5. 5. Opposites of an evidence based approach <ul><li>A data based approach – no connection to theory </li></ul><ul><li>A belief based approach – no evidence needed </li></ul>
  6. 6. Properties of an evidence-based approach <ul><li>That theory determines data – data is created for the purpose of testing theory [only] </li></ul><ul><li>That when evidence falsifies a theory, make a new theory </li></ul><ul><li>That theory is specific/lucid/stark/spare </li></ul><ul><li>That data is ‘fit for purpose’ </li></ul>
  7. 7. This leads to a ‘ models ’ approach <ul><li>We propose & test & sort among competing ‘models’ or hypotheses </li></ul>IMPLICATION A THIS IS WHY WE’VE BEEN MAKING MODELS
  8. 8. This requires a framework to create/ generate new models/hypothesis <ul><li>This framework is </li></ul><ul><ul><li>Evolutionary </li></ul></ul><ul><ul><li>Complexity </li></ul></ul><ul><ul><li>Cultural/Institutional </li></ul></ul><ul><ul><li>Economic </li></ul></ul>Cultural Science IMPLICATION B THIS IS WHY WE’VE BEEN BUILDING CULTURAL SCIENCE
  9. 9. Theory & evidence in evolutionary analysis of creativity & innovation SECOND…
  10. 10. What are we looking for evidence for? <ul><li>Creativity & innovation as evolutionary mechanisms & processes </li></ul>
  11. 11. THEORY <ul><li>Connects to evolutionary & complexity theory </li></ul><ul><li>Connects to evolutionary economic theory </li></ul><ul><li>And so on… toward Cultural Science </li></ul>
  12. 12. EVIDENCE <ul><li>Mechanism seeking </li></ul><ul><li>Statistical law seeking </li></ul><ul><li>Pattern-based, simulation, historical, … </li></ul>
  13. 13. What, then, are our hypotheses? On creativity? On innovation?
  14. 14. On creativity <ul><li>Situated </li></ul><ul><li>Ecology </li></ul><ul><li>Open </li></ul><ul><li>Market-nonmarket, pro-am, consumer-producer… </li></ul><ul><li>Evolutionary structures & incentives </li></ul>
  15. 15. On innovation <ul><li>(Schumpeterian) evolutionary process </li></ul><ul><li>(Hayekian) market process </li></ul><ul><li>Co-evolutionary </li></ul><ul><li>agent, network, system </li></ul><ul><li>B2B, B2C, C2B, C2C, G2B?, G2C? </li></ul><ul><li>Creative innovation services </li></ul>
  16. 16. What does evolutionary economics predict?
  17. 17. Economic growth & dynamics <ul><li>Industries & markets transformed by innovation trajectories </li></ul><ul><li>Differential growth, ‘creative destruction’ & continuous structural change </li></ul>
  18. 18. Power laws <ul><li>Open system (evolutionary) population dynamics manifest as power law distributions </li></ul><ul><ul><li>Income </li></ul></ul><ul><ul><li>Market shares </li></ul></ul><ul><ul><li>Size distributions </li></ul></ul><ul><ul><li>Networks </li></ul></ul>
  19. 19. entrepreneurship & risk-taking <ul><li>Driver of growth & change </li></ul><ul><li>Institutions of an entrepreneurial economy </li></ul><ul><li>Importance of </li></ul><ul><ul><li>finance </li></ul></ul><ul><ul><li>new businesses </li></ul></ul><ul><ul><li>new business models </li></ul></ul>
  20. 20. Creative innovation services An example of what the evolutionary economic perspective offers - Four models - Social network markets
  21. 21. creative innovation services <ul><li>Creative industries as part of the innovation system </li></ul>
  22. 22. 5 generations of innovation system Generation Description 1 st Supply push Science  Technology  Applications by firms to market 2 nd Market pull Market demand  R&D  technology & manufacture  sales 3 rd : Coupling model Science and technology  interactions between R&D, design, operations, marketing, etc (all within the firm)  Markets 4 th : Collaborative model Science and technology  interactions between R&D, design, operations, marketing, etc (extended network)  Markets 5 th : Open model Systematic interactions with all sources of knowledge
  23. 23. As the innovation system evolves, it becomes more complex & open… … and so creative industries innovation services come to matter more and more creative industries innovation services
  24. 24. Creative innovation service Value Creativity services Providing new ideas as content into other businesses Creating new market niches Shaping consumer preferences and perceptions to differentiate Design and interface Shaping interactions between the technical and social Normalisation of novelty, persuasion Via story-telling, representatives of new (magazines, advertising, TV drama) Business models Translating models of value delivery Connecting to user-communities Creating communities, shaping identity Social network markets Choice over uncertainty in social context and signalling Technologies to lifestyles Social context of use Lifestyles to technologies Applications of technology
  25. 25. Demand for creative innovation services in terms of innovation trajectory Demand for innovation services in 1 origination Supply of innovation capabilities to create new ideas 2 adoption Supply of leading preference formation, social network market services 3 retention Supply of embedding and normalization services e.g. brand awareness
  26. 26. Demand for creative innovation services in 5G context Business networks Supply of services to enable increased network connection ICT & IvT (& ImT) Supply of imagination technologies to facilitate whole of network creativity Multiple sources of ideas & knowledge Services to integrate and connect tacit knowledge and shape it into new ideas, solutions, supply of access to user-consumer communities and open innovation communities Brokers Services to connect ‘tacit demand’ Business models Services to export value creation models from creative domain

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