CCI Symposium 14: Stuart Cunningham

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CCI in Retrospect and Prospect is an in-depth exploration of CCI's influence, impact and contributions since 2005, as well as its ongoing agenda.

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CCI Symposium 14: Stuart Cunningham

  1. 1. The CCI and the creative economyThe CCI and the creative economy Stuart Cunningham
  2. 2. Culture is big business Australian Bureau of Statistics: Cultural and Creative Activity Satellite Accounts, 2008-9 •cultural and creative activity estimated to have contributed $86.0 billion (6.9%) to Australia’s Gross Domestic Product, similar to Healthcare and Social Assistance •main employment in a cultural or creative industry or occupation: 972,200 •164,730 entities actively trading as a business or non-profit institution within the cultural and creative industries
  3. 3. What’s CCI done about this? •Stabilise the category: rigorous, defensible and less divisive definitions •manipulate the national accounts: ‘Trident’ •Iterate the Trident •At a policy level… •At an enterprise level… •At an academic level… •At a research policy and program level…
  4. 4. TheCreativeTrident
  5. 5.         Average annual Growth, 2006-11 Cultural Production  film, TV & radio; publishing; music, performing & visual arts 0.6% Creative Services  architecture& design; advertising & marketing; digital content & software 3.8% TOTALCREATIVE ECONOMY 2.8%
  6. 6. What’s the forward agenda? •continue to track the growth dynamics of the creative economy •continue to contribute to international academic and policy debates •HASS-STEM disciplinary mixing in contemporary high performance workplaces •Embedding understanding of creative careers

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