CCI Symposium 14: Greg Hearn

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CCI in Retrospect and Prospect is an in-depth exploration of CCI's influence, impact and contributions since 2005, as well as its ongoing agenda.

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CCI Symposium 14: Greg Hearn

  1. 1. CREATIVE WORK OUTSIDE THE CREATIVE INDUSTRIES Greg Hearn – Ruth Bridgstock – Ben Goldsmith – Jess Rodgers April 2014 CCI Symposium
  2. 2. TYPES OF CREATIVE OCCUPATIONS INDUSTRY OCCUPATION Creative Industries Other Industries CreativeServicesCulturalProduction Core Specialists Embedded In House B to B B to C In House
  3. 3. TYPES OF CREATIVE OCCUPATIONSOCCUPATION Creative Industries CreativeServicesCulturalProduction Core Specialists Embedded AdvertisingMarketing Architecture/Design Software/DigitalContent Film TV Radio PerformingArts/Music Publishing VisualArts
  4. 4. 2006 DATA INDUSTRY OCCUPATION Creative Industries Other Industries CreativeServicesCulturalProduction Core Specialists Embedded 32957 74165 49676 114376
  5. 5. 2011 DATA INDUSTRY OCCUPATION Creative Industries Other Industries CreativeServicesCulturalProduction Core Specialists Embedded 31,593 (-.8% Growth) 92,205 (4.5% Growth) 56,779 (2.7% Growth) 129,479 (2.5% Growth)
  6. 6. TOP TEN OCCUPATIONS IN AUSTRALIA Occupation How many Sales Assistant 522000 Nurse 234000 Retail Manager 233000 General Clerks 216000 Truck Drivers 180000 Receptionists 176000 Accountants 167000 Commercial Cleaners 158000 Primary School Teachers 155000 Accounting Clerks 147000
  7. 7. EMPLOYMENT BY SECTOR (2001-2011)
  8. 8. TYPES OF CREATIVE OCCUPATIONSOCCUPATION Creative Industries Other Industries CreativeServicesCulturalProduction Core Specialists Embedded INDUSTRY Surprising! Explosive growth Largest and growing slowly Stable heartland (growing through digital)
  9. 9. PRECARIOUS LABOUR RESEARCHOCCUPATION Creative Industries Other Industries CreativeServicesCulturalProduction Core Specialists Embedded INDUSTRY Theory and data here What about these?
  10. 10. CAREER PATHWAYS. HOW DO THEY WORK? 4 2 1 5 3 1. Intern > Creative > Manager > Own business 2. Journalist > Academic > PR Business 3. Film maker > Other work > Film maker 4. Designer > Designer with mortgage 5. Sculptor >Gallery Owner >Museum Director
  11. 11. EDUCATIONOCCUPATION Creative Industries Other Industries CreativeServicesCulturalProduction Core Specialists Embedded INDUSTRY Curriculum is here. Jobs are here.
  12. 12. THE EMBEDDED CREATIVE EMPLOYMENT DIVIDEND Create 200 jobs Increase profitability by 1% > Create 1000 jobs ie. Use creatives as fulcrum to leverage employment in all sectors. Fund 200 creatives in manufacturing Fund 200 sole creatives v v
  13. 13. WHY? Creatives help create resources which are Rare1 Hard to imitate or2 Excludable3

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