Asian Creative Transformation, Michael Keane


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Asian Creative Transformation, Michael Keane

  1. 1. ACT
  2. 2. Background • Asian Creative Transformations (ACT) proposal consolidates CCI fieldwork and research in Asia Researcher Discipline Regional focus Michael Keane Creative industries policy China / E Asia Jo Ann Tacchi Social anthropology India / S Asia Jerry Watkins Human-computer interaction India / SE Asia
  3. 3. Cross-disciplinarity The areas of Planning • Policy POLICY & MEGATRENDS • Technology • Use Use Top-down are often studied in isolation EVERYDAY APPLICATIONS ACT redefines these areas Implementation Bottom-up to achieve genuine cross-disciplinarity: DEVICES & NETWORKS • Policy & Megatrends • Devices & Networks Intermediate • Everyday Applications
  4. 4. Focus on content • ACT investigates transformations to content, as it traverses the program’s three levels • Innovative content and knowledge systems will be important to readjustment of Asian economic systems – cf. success of the creative industries-led Korean Wave • Digital content is a key ingredient in the development of key Asian markets – critical examination of content, infrastructure, and users is essential to the creative industries agenda
  5. 5. 1) Policy & Megatrends • Regional innovation strategies + diversities of approaches to policy, measurement and IP • Changes in the relationship between centres and peripheries: – the new geography of innovation effects: how Asian countries are moving up the creative value chain – creative economy business models post-crisis: how competitiveness, process innovations, adaptation, and entrepreneurship have implications for industry success • The remaking of post-industrial space
  6. 6. 2) Devices & Networks Implementation of both policy and everyday use • Devices: consumer hardware, user applications • Networks: local, broadband, wireless • Systems: human intermediaries of technology • Creative transformations via technology innovation and personal digital production / consumption • Potential external links to telecoms, media and technology players
  7. 7. 3) Everyday Applications • Rich understandings of uses across a range of different contexts, at the ground level (incl. small creative industries and local communities) • Implications and impacts of policies and trends on the ground • Understanding exclusion and inclusion across social, technological, and economic arenas • Voice and participation – in development, workplace, media, economy, and governance
  8. 8. Key research questions • In what ways will Asia lead future creative transformations in business, culture & social relations? • How is policy responding to the fact that technology is providing more creative opportunities across a variety of media and platforms? • How do creative applications of technologies impact on people’s lives in different parts of Asia? • How can the design and implementation of ICT systems support creative transformations at the user and community levels?
  9. 9. CCI internal links, synergies Planning We invite active contributions from POLICY & MEGATRENDS Centre Investigators Use Top-down and/or Fellows across EVERYDAY the 3 levels of study: APPLICATIONS • Policy & Megatrends Bottom-up Implementation • Devices & Networks • Everyday Applications DEVICES & NETWORKS Intermediate
  10. 10. End
  11. 11. Project ideas • Innovation: how can Australia find ways to take advantage of Asian innovation and creativity rather than seeing Asia as the capital of outsourcing and cheap labour? Where is the new innovation ‘sweet spot’? • Voice: the opportunity to influence decisions that affect one’s life is central to institutional legitimacy in Australia and core to a rights-based approach to development. How do people in Australia understand and exercise voice across political, cultural and economic domains compared to China and India? • Content, mobility, and infrastructure: as technologists invest heavily in mobile content and devices, Australia has committed to a broadband network (instead of 3G). What can be learned from the experiences of users in India, South Korea and Hong Kong?