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Definition/Examples PageBrand Identity A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.Brand Extension The process of exploring brand extensions represents a reasoned approach for selecting new categories a company might enter with their brands. Inherent in this process is the identification and decision of answering the question “What business are we in”? The heart of brand extension research is the effort to identify what business the brand is in from the perspective of the consumer. The objective of every brand extension research study is to uncover and articulate this definition of the business of the brand hidden in the mind of the consumer!Brand examplesYahoo, Apple, BMW and Coca Cola
Project Contents Page Section A Barnd and marketing solutions/proposals CNN CNN Sports Illustrated 04 - 09 The Weather Channel 10 - 23
CNN Sports Illustrated Promax BDA Silver and Bronze Team AwardsBrand Identity Standards 1996 Broadcast Design Excellence,Brand Extension Show Opens, Promotional show Opens and Bumps.Product Design Gold, Silver and Bronze Team AwardsSet Design Executions 1997 Broadcast Design Excellence, Show Opens, Promotional show Opens and Bumps.
CNN/ CNNSIBrand Standards and ExtensionSignage concept CNN DesignBrand extension with layerd acrylyte andneon signage design for the CNN design
CNNSIBrand Standards and ExecutionCNN Sports Illustrated DesignLogotype and brand Identity standardswere written and put into circula-tion and distributed by the marketingdepartment. Mainly for the use of allof our many vendors and agencies.Can you imagine copies weremass produced on Flppy discs forMac & PC
CNNSIProducts DesignCNN Sports Illustrated DesignAt all Olympic games exchangingpins is the rage between countries Sydney, Australiaand thier athletes. But also the manymedia representatives from around theworld were after our pins. Nagno, Japan
CNNSISet Design ExecutionCNN Sports Illustrated DesignOur on air set design and design sce-nics began the war between CNNSIand the original ESPN marketing push.Talent desk A Control next to thedesign department.Layered Wall elements in thedesign department(abstract athletic field with aluminumrods and brushed metal accents)
The Weather Channel Promax BDA Gold, Silver and BronzeBrand Identity Standards Team AwardsBrand Extension 2005 Broadcast Design Excellence, Show Opens, Promotional show Opens and Bumps.Product Design Gold, Silver and BronzeSet Design Executions Team Awards 2004 Broadcast Design Excellence, Show Opens, Promotional show Opens and Bumps. Gold, Silver and Bronze Team Awards 2001 - 2002 - 2003 Broadcast Design Excellence, Show Opens, Promotional show Opens and Bumps.
The Weather ChannelBrand Identity StandardsBrand Identity StandardsIn 2004 Lambi Narin designed Thenew Brand Identity for the WeatherChannel. TWC Marketing Creative wastasked with all executions, standardsdevelopment and implementationstandards for on-air, web and printmarketing collateral.
The Weather ChannelBrand Identity StandardsBrand Extension Image BrandingCreative image
The Weather ChannelBrand Identity StandardsBrand Extension On-Air Brandingand Production ElementsOur on air set design and design sce-nics began the war between CNNSIand the original ESPN marketing push.
The Weather ChannelBrand Identity StandardsBrand Extension SignageTWC Marketing Creative was taskedto implement corporate strategies andinterior and exterior signage concepts.
The Weather ChannelBrand Identity StandardsBrand Extension Vehicle WrapTWC Marketing Creative was taskedto implement corporate strategies anddesigns exterior signage concepts.
The Weather ChannelBrand Identity StandardsBrand Extension Product DesignTWC Marketing Creative was taskedto implement product design drivenby the new Weekend Now set designand concept. Design for fabricationof a multi-angled green key flatscreenframe.
The Weather ChannelBroadcast Set DesignsConcepts and Implementations Amospheres Set