2.2 John Neate


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2.2 John Neate

  1. 1. Water Innovation Across Canada<br />The Canadian Water Summit<br />John Neate, Senior Associate, OCETA<br />June 17, 2010<br />
  2. 2. 2<br />Process and Methodology <br />Partnership with three Ontario government ministries<br />Environment, Research and Innovation, Economic Development and Trade<br />More than 100 individuals consulted <br />Surveys, focus groups and personal interviews<br />Range of water ecosystem stakeholders:<br />Researchers, water technology and product developers, facility owners and operators, investors and financial institutions, consulting firms, non-government organizations<br />Review of market strategies of leading water jurisdictions<br />
  3. 3. 3<br />Global Water Opportunity <br />Water industry expected to reach nearly $1 trillion by 2020:<br />XPV's current areas of focus fall in the developing segments<br />Developing segments: 16.2% CAGR<br />Mature segments: 3.8% CAGR<br />Source: LUX Research, XPV Capital<br />
  4. 4. 4<br />Review of Leading Water Jurisdictions<br />Focus on Germany, Israel and Singapore<br />Identified common set of best practices: <br />Establish a bold vision<br />Solve domestic needs with export potential <br />Set measurable goals and targets<br />Build on existing strengths<br />Make strategic investments<br />Create an international brand<br />
  5. 5. 5<br />Ontario Water Strengths <br /><ul><li>Largest market in Canada and situated close to the US
  6. 6. Proven track record creating world-class water technologies and companies
  7. 7. Leading water organizations and research institutes located in Ontario
  8. 8. Access to venture capital
  9. 9. Policy leadership on regulations, standards, source water protection, watershed management and water efficiency 
  10. 10. Shared responsibility for Great Lakes sustainability
  11. 11. Significant investment in infrastructure</li></li></ul><li>6<br />Recommendation 1 <br />Establish a Bold Vision<br /> By the year 2015, Ontario is recognized as a global leader and<br /> centre of expertise for providing safe, clean, affordable and<br /> sustainable water solutions<br />
  12. 12. 7<br />Recommendation 2 <br />Create an Ontario Water Opportunity Act<br />Main Objectives: <br />Promote sustainable water resources management<br />Positive and practical water behaviour change<br />Introduce transparent costing and accounting of water use<br />Quantify the value of water <br />Test and demonstrate water technologies and solutions<br />Address risk, market barriers and opportunity cost<br />Attract early stage, innovative water technology companies to Ontario<br />Enhance Ontario’s water innovation cluster<br />
  13. 13. 8<br />Recommendation 3 <br />Increase Alignment and Collaboration<br />Ontario government<br />Align programs, policies and objectives<br />Innovation, job creation and economic development<br />Industry and research organizations<br />Increase market-driven water research<br />Non-governmental organizations<br />Coordinate policy research and project initiatives<br />
  14. 14. 9<br />Recommendation 4 <br />Brand Ontario as a Global Water Leader<br />Develop and market Ontario as a leader in sustainable water<br />Within Ontario<br />Change water attitudes and behaviour<br />Create public support and political will<br />Outside Ontario<br />Recognized as “commercialization hub” for water technologies <br />Proactively promote Ontario water technology solutions in US and select global markets   <br />
  15. 15. 10<br />Outcomes and Benefits <br />Creation of world-class Ontario water technology and service companies<br />Increased job creation and economic development<br />Attraction of significant private sector investment<br />Effective mobilization of Ontario’s assets as a testing and demonstration platform<br />Significant reductions in water use and energy consumption<br />Wealth creation AND environmental sustainability<br />
  16. 16. Current Status<br /><ul><li>Water Opportunities and Water Conservation Act
  17. 17. Introduced on May 18, 2010
  18. 18. 1st reading in the legislature
  19. 19. Three main objectives:</li></ul>Make Ontario a North American leader<br /><ul><li>Water technologies and solutions
  20. 20. Water Technology Acceleration Project (WaterTAP)</li></ul>Improve municipal water infrastructure<br /><ul><li>System optimization and conservation
  21. 21. Demonstrate new technologies/services</li></ul>Use water more efficiently<br /><ul><li>Residential focus
  22. 22. Standards, labeling, smart metering/billing</li></ul>11<br />
  23. 23. 12<br />Contact Information<br />
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