Digital Sales Presentation

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Digital Sales Presentation

  1. 1. Digital Media Opportunities September 2013 Audience | Campaigns | Reach | Advertising | Opportunities | Ratecard
  2. 2. UNDERSTANDING THE DIGITAL READER The CityAM.com reader is driven, career-focused and ambitious. Young and determined, they are employed within the Financial Services industry in London, where they hold a position in senior management. Following their commute into work – in which they review overnight developments within the City A.M. newspaper – the City A.M. reader arrives in the office. At 0800 they receive the latest updates online from the City A.M. liveblog – a source to which they refer back to throughout the day - and at 1030 they receive the mid-morning newsletter. 36.5 per cent are Senior Managers at Mid-to- Large Organisations within Financial Services Tech savvy but traditional, readers increasingly use mobile and tablets but favour desktop browsing Driven Career Focused Traditional 65 per cent of online readers do not have children 65 per cent have an annual income in excess of £50,000 Successful 1 Stats obtained from ComScore 2 Stats obtained from Google Analytics 3 Stats obtained from LinkedIn 45 per cent are London-based 82 per cent Male 29 per cent of visits are on mobile or tablet18 per cent Female 1 1 22 1 1 3, 2 2 Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard
  3. 3. TRAFFIC TO THE CITYAM.COM WEBSITE Visits to the City A.M. website have grown by over 46 per cent between January 2013 and August 2013. At the same time, unique visitors rose 40 per cent. The variation in growth highlights an increase in the number of unique visitors returning to the website on more than one occasion on a given month – indeed, returning visitors accounted for nearly 43 per cent of traffic during July 2013, whilst in January 2013, returning visitors accounted for only 40.5 per cent of traffic. Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard 282,814 Unique Visitors 1,084,513 Page Views 413,803 Visits 5 Minutes 25 Seconds Average Visit Duration 135,665 visits were made using a mobile or tablet device 1 Stats obtained from Google Analytics. Data relates to July 2013 Mobile and tablet based visitors to the website are 3 per cent more likely to conduct repeat visits to the City A.M. website in August 2013 than the same visitors in January 2013. Visits to the City A.M. website increased by over 46 per cent between January 2013 and August 2013, whilst the number of unique visitors rose 40 per cent.
  4. 4. Exclusive Video ContentCityAM.com Website Responsive Design Live Coverage throughout the Day Commenting Feature Social Interaction Morning Update Newsletter REACHING THE DIGITAL AUDIENCE Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard
  5. 5. Mercedes – The New E-Class Campaign Aim: Launch new product Achieved: Campaign CTR of 0.1% City Jet – London City Airport Campaign Aim: Raise awareness Achieved: Campaign CTR of 0.12% IG – New Trading Platform Aim: Extend brand reach Achieved: Campaign CTR of 0.12% NSPCC – Gherkin Challenge Campaign Aim: Promote charity event Achieved: Campaign CTR of 0.13% A HISTORY OF SUCCESSFUL CAMPAIGNS Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard
  6. 6. The CityAM.com website offers a number of different ways for advertisers to engage with City A.M.’s valuable online audience. Case Study: Cisco – Interactive MPU In May 2013 City A.M. created a rich media MPU for the worldwide networking leader Cisco. The MPU allowed readers to engage with it by opening a content well, and featured image, text and video content. Most importantly; a contact form allowing Cisco to collect valuable information from the user was also built in. Traditional Advertising Channels Rich Media Advertisements BANNER ADVERTISING AND RICH MEDIA Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard
  7. 7. Case Study: IG Aim: To raise brand awareness IG has sponsored the Counterpoint video section of the CityAM.com website since its launch in February 2013. Since then, the campaign has enjoyed CTRs of 0.19%. Case Study: Open University Aim: To encourage post graduate course signups In June 2013, Open University began a sponsorship of the Business Education section of the CityAM.com website. To date, the campaign has enjoyed CTRs of 0.17%. SECTION SPONSORSHIP Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard
  8. 8. Current Section Sponsorship Examples City A.M. Live Blog* • 114,250 pageview • 41,4108 uniques • 3 minutes 37 seconds on page °Stats featured are for July 2013. SECTION SPONSORSHIP OPPORTUNITIES Download Today’s City A.M.* • 11,227 pageview • 9,618 uniques • 3 minutes 35 seconds on page Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard
  9. 9. City A.M. has built a number of microsites for a range of advertisers. Developed with a number of aims in mind, each site is built to bespoke specifications in order to meet the advertiser’s specific needs. These microsites have included such functionality as video content, picture galleries, data capture forms, pageskins and more. Example: S&P Capital IQ Aim: To increase video views Example: Learn to Trade Aim: To achieve seminar sign-ups Example: The Office Group Aim: To achieve membership sign-ups Microsites MICROSITES Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard
  10. 10. Competitions have been used by a number of brands to both engage with readers of City A.M. and to generate leads as part of promotional efforts. Competition pages can incorporate either sign-up forms or dedicated email addresses so that data from participants can be captured and shared with advertisers*. Example: GFT Contest: Forecast the FTSE Competition Pages COMPETITION PAGES Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard *Please note, where data sharing is used the promotion must include an option to opt-in to third party contact. Example: Bupa Contest: Win £1,000 to spend on treatment
  11. 11. Voting forms – like competition pages – enable advertisers to capture data from City A.M.’s readers by posing a question or a survey. Voting pages can be used as part of a Reader’s Choice campaign, where advertisers enable City A.M.’s readers to vote for their favourite product. Example: ING Discerning Eye Contest: Select an artist VOTING PAGES Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard
  12. 12. The Counterpoint video hub is where City A.M.’s senior editorial team share its take on the latest market-moving business and political news. In addition to the videos produced by Allister Heath and team, a number of partners present a range of video designed to meet their unique objectives. Example: Glenmorangie Aim: In sponsorship of an event Example: S&P Capital IQ Aim: To increase video views Example: Accelerate Aim: To raise awareness of an event VIDEO PARTNERSHIPS Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard
  13. 13. City A.M. delivers rolling coverage of significant events from the fields of finance, sports and technology – amongst others. Developing bespoke tools and widgets to sit within these pages, our live online events offer a unique opportunity for sponsors to engage with City A.M.’s online readership in real-time. Example: Transfer Deadline blog Event: Charting news, gossip and speculation in the build up to the football transfer deadline. LIVE ONLINE EVENTS Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard
  14. 14. City A.M. provides a range of bespoke traffic drivers designed to grab readers’ attention. Each is purpose-built to drive traffic towards microsites or sponsored sections, ensuring that our readers see the content that helps our advertisers achieve their unique objectives. Bespoke traffic drivers examples (from top-right to bottom-left): • After Article Promo: Learn to Trade and Open University • Promo Carousel: Learn to Trade • Right Column Section Sponsor: Glenmorangie • Column Header Promos: Bupa and Learn to Trade BESPOKE TRAFFIC DRIVERS Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard City A.M.’s bespoke traffic drivers
  15. 15. In addition to bespoke traffic drivers on CityAM.com, City A.M.’s growing social media communities offer unique opportunities to promote microsites and sponsored sections to an even wider audience. With a presence on LinkedIn, Pinterest, Facebook and Google+, off-site promotions help build Social Media Communities (from top-right to bottom-left): • Facebook: 1526 members • Pinterest: 34 members • LinkedIn: 500 members • Google+: 7349 members OFF-SITE PROMOTIONS Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard City A.M. Social Communities
  16. 16. City A.M.’s mailing list – which now contains in excess of 27,000 names – has been built from readers of the newspaper and website exclusively. As a result, the quality of the data ensures that advertisers within both the newsletter and solus email shots enjoy high open rates and subsequent click-throughs. The City A.M. Newsletter List Mailing List Size: 27,794 Average Open Rate for May & June 2013: 15% Average CTR for May & June 2013: 11%* Send outs: Five morning newsletters – one per weekday, Monday through Friday Solus Emails: Between two and three solus email shots per week City A.M. Newsletters and Solus Emails °Please note, stats relates to links contained within both newsletters and solus email shots NEWSLETTERS AND SOLUS EMAILS Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard Over 1,000 new readers are subscribing to the City A.M. newsletter per week
  17. 17. The pricing below reflects rates for advertising on the CityAM.com website as of August 2013. To identify a package that meets your campaign objectives, please contact a member of the City A.M. sales team. BANNER ADVERTISEMENTS Leaderboard (728 x 90 pixels): £25 cpm MPU (300 x 250 pixels): £25 cpm Skin: £1,800 per day Rich Media Ads: Please contact a member of our team for current build costs SPONSORSHIPS Microsite + traffic drivers: £3,450 per week (includes build costs) SOLUS EMAILS AND NEWSLETTERS Bespoke email: £3,600 per email Newsletter sponsorship: £1,000 per day RATECARD Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard To discuss your unique requirements please contact our sales team on 020 3201 8953.
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