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Using a Jobs Frame to Promote the Use of Green Infrastructure

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Focusing attention on the employment and the economic development impact of green infrastructure projects can help build broader constituencies of support for smart investments. Green For All will …

Focusing attention on the employment and the economic development impact of green infrastructure projects can help build broader constituencies of support for smart investments. Green For All will walk participants through some of the latest data, examples, tools and resources related to tracking and communicating the job creation potential of stormwater and green infrastructure projects. We will discuss emerging best practices, review findings and themes from our ongoing work, and equip practitioners with talking points and strategies for their own work.


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  • In this first part of the presentation we will discuss various job projections and findings related to green stormwater infrastructure; Highlighting the fact that in every aspect of green infrastructure projects--------there are job components we can and should be talking about.
  • Before discussing potential job impacts from investments in green stormwater infrastructure I want to give some context as to what are the type of jobs related to this work. As you can see on this slide------the professions involved in the design--------engineering--------implementation-------construction--------and operations and maintenance--------involve a variety of work types. This is not an exhaustive list of professions but it allows us to get a glimpse of the workers involved.
  • Our Water Works report showed that it is possible to create 1.9 million job opportunities if we made the necessary investment to manage stormwater and preserve water quality. When we look at the potential for jobs locally we see similar economic development possibilities.--------Philadelphia has calculated that their investments can generate more than fifteen thousand jobs in the coming years.--------In Northeast Ohio, jobs are calculated at 31,000 from a $3 billion investment in stormwater infrastructure.--------And you can see that Montgomery County, Maryland expects to employ more than three thousand workers in the coming 3 years.Stratus Consulting, “A Triple Bottom Line Assessment of Traditional and Green Infrastructure Options for Controlling CSO Events in Philadelphia's Watersheds” (2009)Green For All, “Water Works: Rebuilding Infrastructure, Creating Jobs, Greening the Environment” (2011)Chesapeake Bay Foundation, “Debunking the “Job Killer” Myth: How Pollution Limits Encourage Jobs in the Chesapeake Bay Region” (2011)Green For All, “Water Works: Rebuilding Infrastructure, Creating Jobs, Greening the Environment” (2011)
  • A study of stormwater investments in Los Angeles showed that between 2009-2011 more than two thousand jobs were created through that investment.and you can see similar potential for job creation in New York and Chicago.Burns, Patrick and Flaming, Daniel, Economic Roundtable. Water Use Efficiency and Jobs (2011)The Louis Berger Group, Analysis of Job Creation in PlaNYC Final Report (2008)American Rivers and Alliance for Water Efficiency, Creating Jobs and Stimulating the Economy through Investment in Green Water Infrastructure (2008)
  • It’s important to point out that greenstormwater infrastructure not only has the potential to create jobs but that those jobs tend to be local jobs.In Los Angeles, the research of investments in stormwater projects showed that more than 70% of the business and employment opportunities remained in the local economy. This is similar to what Status consulting found when comparing green and gray stormwater infrastructure strategies in Washington D.C. Money used on green infrastructure has more potential to create opportunities locally than gray infrastructure. Burns, Patrick and Flaming, Daniel, Economic Roundtable. Water Use Efficiency and Jobs (2011)Burns, Patrick and Flaming, Daniel, Economic Roundtable. Water Use Efficiency and Jobs (2011)Interview with Janet Clements, Stratus Consulting, regarding a recent completed study of Washington DC’s gray and green stormwater investments and their job potential (2012)
  • Another important aspect of green stormwater infrastructure jobs is that many of the professions involved offer employment opportunities to disadvantaged and underrepresented communities. These jobs offer a career ladder, are protected jobs, offer family supporting wages and are accessible to communities with less education and training.
  • We list here some professions with low entry barriers….such as construction workers and plumbers and landscapers.
  • What we see here is that despite the fact that this professions require little formal education it does not translate into low wages. We’ll discuss later in this presentation how we can realize these type of wages by creating a high road environment that values quality work.
  • Creating job opportunities with low entry barriers to unemployed people living in poverty does not only help those that are unemployed or underemployed but it also reduces the strain on safety net resources provided to people living in poverty. In study of Philadelphia estimates the avoided societal costs to be approximately 10,000 per person/per year. Stratus Consulting, “A Triple Bottom Line Assessment of Traditional and Green Infrastructure Options for Controlling CSO Events in Philadelphia's Watersheds” (2009)
  • Finally I want to end this part of the presentation with two examples of
  • Our methodology utilizes an input-output model of the Los Angeles County economy to estimate the local economic and job impacts of water use efficiency projects, carried out using IMPLAN software and regional accounts data.Looks at direct impacts of the project including direct sales of materials and labor. Project budgets support direct sales. The indirect impacts are the inter-industry transactions needed to satisfy the direct effect; the induced impacts are estimates of from household spending on local goods and services using wages earned by employees working to satisfy the direct and indirect (suppliers to construction) impacts. Household spending commonly benefits restaurants, doctors’ offices, repair shops, retail and grocery stores, and landlords.
  • http://www.americanprogress.org/issues/green/news/2012/04/20/11421/green-jobs-help-the-planet-and-communities-of-color/http://www.theplasticfreetimes.com/news/11/02/07/apollo-alliance-inner-city-green-job-growth-and-transportation-field-hearingshttp://www.brookings.edu/research/reports/2011/07/13-clean-economyhttp://www.pewenvironment.org/news-room/compilations/whos-winning-the-clean-energy-race-2011-edition-85899380963
  • Is it useful to have a dichotomy? Traditional vs gray infrastructure?
  • Transcript

    • 1. • JOBS FRAME IMPACT ON GREEN INFRASTRUCTURE• GREEN INFRASTRUCTURE JOBS IMPACT ON LOW-INCOME WORKERS• COMMUNICATION STRATEGIES USING A JOBS FRAME• DISCUSSION
    • 2. F O C U S O N J O B S TO B U I L D S U P P O RT F O R GREEN INFRASTRUCTURE JOBS FRAME INCLUSIVE OPPORTUNITY & BROADER CONSTITUENCIES OF “HIGH ROAD” SUPPORT OUTCOMES FAIR AND EFFECTIVE JOBS AND ECONOMIC POLICY AND FINANCE DEVELOPMENT SOLUTIONS INCREASED INVESTMENT IN STORMWATER + GREEN INFRASTRUCTURE
    • 3. GREEN INFRASTRUCTURE = JOBS JOBS! JOBS!JOBS! JOBS! JOBS!
    • 4. G R E E N I N F R A S T R U C T U R E R E L AT E D J O B S Installation and Operations and Supply Chain Design Maintenance • Nursery and greenhouse • Landscape architect • Landscapers workers • Engineers • Auditors • Horticulturists • Plumbers • Plumbers • Civil and environmental • Contractors • Janitors and cleaners engineers • Construction workers • Truck drivers • Urban planners • Stock clerks • Construction and building inspectors
    • 5. JOB IMPACTS OF GREEN INFRASTRUCTURE • Philadelphia’s $1.6 Billion investment in stormwater infrastructure has the potential to generate 15,266 green collar direct jobs and nearly $7.4 billion in sales through the green stormwater infrastructure supply chain.¹ • In Northeast Ohio, 31,000 direct jobs could be created between 2012-2016 from a $3 billion in stormwater infrastructure.² • Montgomery County, Maryland expects to employ 3,300 workers over the next 3 years building its new network of green stormwater controls.³The Environmental Protection Agency estimates that an investmentof $1.88 Billion is required to manage stormwater and preservewater quality across the US. Our Water Works report calculatesthat spreading this investment over five years would generate $265Billion in economic activity and create close to 1.9 millionjobs.⁴
    • 6. JOB IMPACTS OF GREEN INFRASTRUCTURE• Investments of $166 million in stormwater projects between 2009-2011 in Los Angeles produced an estimated 2,075 total jobs.⁵• PlaNYC anticipates the creation of 266 total jobs from investing $23 million in green roofs and 1,446 direct jobs from a $346 million investment in watershed protection programs.⁶• Installing green roofs on 5% of Chicago’s buildings would create 7,934 jobs from an investment of $403 million.⁷
    • 7. GREEN INFRASTRUCTURE JOBS = LOCAL JOBS• 74% of $165 Million recently invested in stormwater projects in Los Angeles County was spent locally⁸• 73% of workers involved in Los Angeles’ stormwater projects were employed by businesses located within the county, and many of the most frequently hired occupations employed a higher percentage of county residents⁹ “Public money used for green infrastructure has the potential to create more opportunities locally than money spent on gray infrastructure.” Janet Clements, Stratus Consulting
    • 8. GREEN INFRASTRUCTURE JOBS = O P P O RT U N I T YGreen Infrastructure Jobs Accessible jobs: Typically requiring a high school education or less Good jobs: Many offering a family-supporting wage Protected jobs: With considerable numbers of unionized occupations Career ladder jobs: Many offering advancement opportunities through apprenticeships and training
    • 9. GREEN INFRASTRUCTURE JOBS = L O W E N T RY B A R R I E R SInstallation O&M Supply Chainand Design • Landscapers • Nursery and• Plumbers • Auditors greenhouse• Contractors • Plumbers workers• Construction • Janitors • Truck drivers Workers • Meter readers • Stock clerks
    • 10. GREEN INFRASTRUCTURE JOBS = CAREER LADDERS Occupation Starting Wage Average Wage % of Workers with H.S. Diploma or lessTree trimmers & pruners $10.47 $15.80 88%Roofers $13.76 $21.83 86%Landscape worker $9.00 $13.65 78%Construction worker $10.62 $19.27 62%Mgrs. of Construction $20.80 $35.04 61%tradesMgrs. Of Landscaping $12.82 $24.27 55%workersInstallation maintenance $8.84 $14.87 45%& repair workers Source: Economic Roundtable Analysis, Los Angeles County Water Sector Occupational Data (2010- 2011)
    • 11. GREEN INFRASTRUCTURE JOBS = R E D U C E D L E V E L S O F S O C I E TA L COSTS A study of Philadelphia’s traditional and green infrastructure options for controlling CSO events found that hiring an unemployedperson to do green infrastructure results in an estimated $10,000per person/per year in avoided societal costs of poverty.¹⁰
    • 12. L O C A L E X A M P L E : G E N E R AT I O N WAT E R WATER EFFICIENCY AUDIT AND IRRIGATION SYSTEM SURVEY TEAMS Team Workers Hourly Wage Daily Wages Field Manager 1 $18 $144 Data Supervisor 1 $14 $112 GIS Analyst 1 $9.50 $76 Field Team Members 5 $8 $320 Total 8 $652POTENTIAL IF BROUGHT TO SCALE TotalNumber of sites in LA 4,133Possible Person Days 53,048Total Possible Wages $34,587,296 Source: Generation Water, Economic Roundtable analysis
    • 13. L A C O U N T Y I M PA C T S PER $1 MILLION SPENT Direct Indirect Induced Total Employment Employment Employment EmploymentStormwater Projects 6.6 2.4 4.0 13.11 Year O&M in 7.4 2.4 4.0 13.8Stormwater Projects Direct Sales Indirect Sales Induced Sales Total Sales (Output) (Output) (Output) (Output)Stormwater Projects $1,000,000 $408,934 $583,740 $1,992,6741 Year O&M in $1,000,000 $426,970 $562,089 $1,989,059Stormwater Projects Source: Economic Roundtable Analysis, Los Angeles County Water Sector Occupational Data (2010- 2011)
    • 14. MESSAGING BUILDING BLOCKS DeliverCelebrate Focus on Communicate local jobs success! success Emphasize innovationAppeal tothe future
    • 15. THE GREEN ECONOMY IS SUCCESSFUL!• Green job growth outpaced The Clean Economy Compared with Other Sectors of the U.S. Economy traditional job growth in urban centers 2-1 between 2008-2010¹¹ 4.8 Millions of Jobs• Inner-city green jobs grew at 10 times the rate of jobs overall in 2.4 2.7 the last decade¹² 1.4• 45% of all green jobs in the US are held by people with a high school diploma or less¹³• 2011 clean energy investments in the United States experienced a 42% increase from the previous year¹⁴ Source: Brookings: Sizing the Green Economy (2011)
    • 16. GREEN SUCCESS HAS BEEN OVERSHADOWED BY CONTROVERSYGREEN BECAME POLITICAL J O B S D I D N O T M E E T E X P E C TAT I O N S
    • 17. M A N A G E E X P E C TAT I O N S“It is important that the data and stories you provide arelocal, scalable, conc rete and believable.” Source: Spitfire Strategies
    • 18. L I N K C L E A N J O B S W I T H C R E AT I N G A BETTER WORLD F O R F U T U R E G E N E R AT I O N S Before After Hunts Point Riverside Park Redevelopment (South Bronx, NY)
    • 19. E M P H A S I Z E I N N O VAT I O N !• Innovation message counteracts regulation = “Job Killer” myth• Evokes sentiment of American leadership and technological advancement• Market shows innovation is a sellable amenity with customers
    • 20. TWO-PRONGED APPROACHTRADITIONAL INFRASTRUCTURE GREEN INFRASTRUCTURE
    • 21. F I V E P R I N C I PA L S F O R C O M M U N I C AT I N G A B O U T WAT E R I N F R A S T R U C T U R E :1. Define problems, but always follow them with solutions2. Detail the co-benefits: public health, public safety, and jobs3. Capitalize on public support for conservation and recycling4. Talk about fixing what we already have, rather than dramatically expanding it5. Beware of hyper-technical language Source: David Metz, FM3 and Barry Barnes, TBWB Strategies
    • 22. M E S S A G E S TO U S E A N D AV O I D Messages to Use Messages to Avoid Green jobs are part of the solution Green jobs are THE solution American ingenuity will produce jobs Government will produce jobs We are creating additional jobs and Green jobs vs other jobs expanding the economy Protections, safeguards, innovation Regulation Protecting the environment minimizes You have to choose, clean environmentthe challenges our children will have to or economic development face “These are the jobs America needs right now!” Source: Spitfire Strategies
    • 23. E F F E C T I V E C O M M U N I C AT I O N B U I L D SS U P P O RT F O R “ H I G H R O A D ” O U T C O M E S JOBS FRAME INCLUSIVE OPPORTUNITY & BROADER CONSTITUENCIES OF “HIGH ROAD” SUPPORT OUTCOMES FAIR AND EFFECTIVE JOBS AND ECONOMIC POLICY AND FINANCE DEVELOPMENT SOLUTIONS INCREASED INVESTMENT IN STORMWATER + GREEN INFRASTRUCTURE
    • 24. “ H I G H R O A D ” S T R AT E G I E S = QUALITY WORKIncrease demand for Ensure job quality andgreen goods and equitable access toservices opportunity GREEN HIGH ROAD GROWTH STANDARDS CAREER BUSINESSCreate workforce PATHWAYS CAPACITYtraining pipelines that Support businessesconnect vulnerable that want to thrive inpeople to green jobs a high-road market
    • 25. Jeremy Hays Alvaro Sanchez Sanchez Chief Strategist For Senior Associate State And Local Initiatives State and Local Initiatives Green For All Green For All Jeremy@greenforall.org Alvaro@greenforall.org Telephone: 503.333.2343 Telephone: 510.217.9828 S P E C I A L T H A N K S TOTo download a copy of this PowerPoint or for more information visit us at: http://greenforall.org/focus/water/
    • 26. REFERENCES1. GSP Consulting and Ecolibrium Group, “Capturing the Storm: Profits, Jobs, and Training in Philadelphia’s Stormwater Industry” (2010)2. Green For All, “Water Works: Rebuilding Infrastructure, Creating Jobs, Greening the Environment” (2011)3. Chesapeake Bay Foundation, “Debunking the “Job Killer” Myth: How Pollution Limits Encourage Jobs in the Chesapeake Bay Region” (2011)4. Green For All, “Water Works: Rebuilding Infrastructure, Creating Jobs, Greening the Environment” (2011)5. Burns, Patrick and Flaming, Daniel, Economic Roundtable. Water Use Efficiency and Jobs (2011)6. The Louis Berger Group, Analysis of Job Creation in PlaNYC Final Report (2008)7. American Rivers and Alliance for Water Efficiency, Creating Jobs and Stimulating the Economy through Investment in Green Water Infrastructure (2008)8. Burns, Patrick and Flaming, Daniel, Economic Roundtable. Water Use Efficiency and Jobs (2011)9. Burns, Patrick and Flaming, Daniel, Economic Roundtable. Water Use Efficiency and Jobs (2011)10. Stratus Consulting, “A Triple Bottom Line Assessment of Traditional and Green Infrastructure Options for Controlling CSO Events in Philadelphias Watersheds” (2009)11. http://www.americanprogress.org/issues/green/news/2012/04/20/11421/green-jobs-help-the-planet-and-communities-of-color/12. http://www.theplasticfreetimes.com/news/11/02/07/apollo-alliance-inner-city-green-job-growth-and-transportation-field-hearings13. http://www.brookings.edu/research/reports/2011/07/13-clean-economy14. http://www.pewenvironment.org/news-room/compilations/whos-winning-the-clean-energy-race-2011-edition-85899380963Interview with Janet Clements, Stratus Consulting, regarding a recent completed study of Washington DC’s gray and green stormwater investments and their job potential (2012)Barns, Barry and Metz, David, FM3 and TBWB Strategies, Building Public Support for Water and Green Infrastructure (2012)Spitfire Strategies, Green Jobs Research and Recommendations, Surdna Foundation (2011)Lake, Celinda and Voss, Jonathan, Lake Research Partners, Green Jobs Research, Surdna Foundation (2012)
    • 27. IMAGE CREDITSSlide 1: Generation WaterSlide 4: YES MagazineSlide 5: Green Train Landscaping & Urban Ecology: Workforce Training Program (GLUE) and OLINSlide 7: gudemangardens.com/green-roofs/Slide 10: Green Train Landscaping & Urban Ecology: Workforce Training Program (GLUE)Slide 12: motherearthnews.com/grow-it/seed-swap-MEN-fair-zb0z10zsto.aspxSlide 13: Generation WaterSlide 18: Getty Images and markosun.wordpress.comSlide 19: greenenergyohio.orgSlide 20: dipity.com and majoracartergroup.comSlide 21: gm-volt.comSlide 22: Water Works Report, Green For All and Jay Janner, http://photoblog.statesman.com/dry-season-the-texas-drought-of-2011