Improve Lead Quality With Pay-Per-Call

Improve Lead Quality with Pay-Per-Call

Presentation Overview
The value of a phone number
Merging online with the phone
What is pay-per-call
Lead quality benefits of pay-per-call
Difference between call tracking and pay-per-call
Best practices for managing pay-per-call campaigns
Pay-per-call providers
EnrollCall overview
Question and answer

The Value of a Phone Number
Consumers gains flexibility of choice for interaction: by phone or online
Many individuals are apprehensive about providing all of their personal information over the internet
Immediate connection is made
Speak with consumers at their convenience
Instant gratification
Phone numbers increase opt-in rates for other media
Phone calls are the most direct contact method with a prospective student.
Are you able to use phone numbers in all your media?

What is Pay-Per-Call?
Pay-per-call is a performance-based advertising solution used to generate inbound calls using unique, trackable phone numbers, providing publishers the ability to track revenue and clients the ability to track calls generated by source on a per-call basis.
Online media benefits with the power of phone-based marketing
Performance based marketing
Pay for an inbound phone call
Call usually requires some qualifying conditions for pay out
Different than call tracking

What is EnrollCall?
Only pay-per-call solution exclusively focused on the education market
Performance campaign
Schools find it incremental to current data lead campaigns
Publishers have a new tool to maximize revenue and provide additional benefits to Schools
Managed solution
Unbiased and trusted resource for both publishers and schools

EnrollCall process flow
Affiliates use promo numbers in branded advertising to generate phone calls
CUnet team creates campaign and distributes promo numbers to participating affiliates
CUnet team checks all ads for compliance and provides reporting to client
Admissions
Potential student sees ad and calls promo number
Interactive Voice Response (IVR) menu can be used to further filter or qualify calls with your choice of criteria like age or level of education
Call is routed to Admissions

Benefits of EnrollCall for Publishers
Fees for generating qualified calls are much greater than data leads as they provide more benefits to schools
An increase in data leads due to the credibility established by providing an additional contact method (a phone number) on the data lead form
The opportunity to monetize users that visit your site but are wary of providing personal information online
Payouts determined by clear rules and conditions established prior to campaign launch
Real time reporting and access to multiple numbers to provide for optimization of media channels

Summary and Key Takeaways
Phone calls are the most direct contact method with a prospective student
Pay-per-call is different than call tracking
Fully understand all aspects and best practices if running a pay-per-call campaign
EnrollCall is the only pay-per-call solution exclusively focused on the education market
For schools, EnrollCall delivers their first interview with a potential applicant.
For affiliates, EnrollCall provides incremental revenue opportunities and more ways to provide value to your school partners.

Questions?
Please type your questions into the question box on your webinar dashboard.

Interested in learning more?
Contact
CUnet sales at sales@cunet.com
Mark Evans at mark.evans@cunet.com

Improve Lead Quality With Pay-Per-Call

by CUnet on Oct 01, 2010

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Improve Lead Quality With Pay-Per-Call Presentation Transcript