The document proposes a Community Management System to facilitate structured interaction between large groups and organizations. The system includes tools for deploying tasks to crowdsourced workers across multiple social networks, collecting and analyzing social data, and managing community work. It discusses scenarios around natural resource management, citizen innovation, and service improvement. The architecture includes models for standardized social user profiles and a social business activity monitor. An implementation of a community work management tool and experiments in logo detection tasks are also described.
1. Community Management
Systems for Social Deliberation
and Action
Alessandro Bozzon, Stefano Butti,
Marco Brambilla, Matteo Silva
Piero Fraternali, WebRatio
Andrea Mauri name.surname@webratio.com
Politecnico di Milano
name.surname@polimi.it
3. Focus
• Scenarios where large scale decision
making requires structured bidirectional
interaction with crowds
• Not only social data mining/collection
(passive) but also social activation
(active)
• Integration of field-based community work
and virtual community work in social
networks
4. Scenarios
• Natural resource management:
– Snow level quantification for water load prediction in
Lombardy lakes via social mining of photos (passive)
+ engagement of mountaineers (active)
• Citizen innovation
– Municipal service requirement elicitation with field +
virtual community work in marginal quarters in the
city of Guayaquil
• Service innovation
– SN-enabled quality feedback and customer-driven
innovation for the services of a TELCO company in
Latin America
5. Idea
• A Community Management System
– A common model of social user portable across
platforms
– A data warehouse and content management system
for community members’ data
– A task deployment tool to manage crowd work
– A Social “Business Analysis Monitor (BAM)” to chart
the dynamic behavior and evolution of communities
• + Domain specific applications: e.g., early
alerting, Games with a Purpose, crowdsourced
tasks
8. Status of implementation
• V 1.0 of the Community Work
Management tool complete [WWW paper]
– Configurable task design
– Multiple SNs task deployment and result
collection (FB, Twitter, LinkedIn)
– Rudimental Social BAM
• Small scale experimentation done
– FB campaign for logo detection tasks
[CrowdSearch paper]
10. Ongoing / Future work
• Implementation of
– Other platforms support (e.g., work markets)
– Social BAM
– Integration with social data mining tools for
unstructured activity result collection
– Cloud deployment in SaaS mode
– Integration with GWAP platform
• Larger scale experimentation
11. References
• P. Fraternali, A. Castellett,R. Soncini-Sessa, C. Vaca
Ruiz, A.E. Rizzoli, Putting humans in the loop: Social
computing for Water Resources Management,
Environmental Modelling & Software, 2012 (1) 10
• Alessandro Bozzon, Marco Brambilla, Stefano Ceri:
Answering search queries with CrowdSearcher. WWW
2012: 1009-1018
• A Bozzon, I Catallo, E Ciceri, P Fraternali, D Martinenghi
M Tagliasacchi, A Framework for Crowdsourced
Multimedia Processing and Querying, Crowdsearch
2012 WWW Workshop, http://crowdsearch.como.polimi.it
• Marco Brambilla, Piero Fraternali, Carmen Vaca: A
Notation for Supporting Social Business Process
Modeling. BPMN 2011: 88-102