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Community Management
Systems for Social Deliberation
         and Action
   Alessandro Bozzon,           Stefano Butti,
    Marco Brambilla,             Matteo Silva
     Piero Fraternali,            WebRatio
      Andrea Mauri         name.surname@webratio.com
   Politecnico di Milano
  name.surname@polimi.it
Work partially funded by
Focus
• Scenarios where large scale decision
  making requires structured bidirectional
  interaction with crowds
• Not only social data mining/collection
  (passive) but also social activation
  (active)
• Integration of field-based community work
  and virtual community work in social
  networks
Scenarios
• Natural resource management:
  – Snow level quantification for water load prediction in
    Lombardy lakes via social mining of photos (passive)
    + engagement of mountaineers (active)
• Citizen innovation
  – Municipal service requirement elicitation with field +
    virtual community work in marginal quarters in the
    city of Guayaquil
• Service innovation
  – SN-enabled quality feedback and customer-driven
    innovation for the services of a TELCO company in
    Latin America
Idea
• A Community Management System
  – A common model of social user portable across
    platforms
  – A data warehouse and content management system
    for community members’ data
  – A task deployment tool to manage crowd work
  – A Social “Business Analysis Monitor (BAM)” to chart
    the dynamic behavior and evolution of communities
• + Domain specific applications: e.g., early
  alerting, Games with a Purpose, crowdsourced
  tasks
Architecture
& models
The Babel of social user models
Status of implementation
• V 1.0 of the Community Work
  Management tool complete [WWW paper]
  – Configurable task design
  – Multiple SNs task deployment and result
    collection (FB, Twitter, LinkedIn)
  – Rudimental Social BAM
• Small scale experimentation done
  – FB campaign for logo detection tasks
    [CrowdSearch paper]
Crowd-assisted logo detection


 “LIKE” task variant
                       “ADD” task variant
Ongoing / Future work
• Implementation of
  – Other platforms support (e.g., work markets)
  – Social BAM
  – Integration with social data mining tools for
    unstructured activity result collection
  – Cloud deployment in SaaS mode
  – Integration with GWAP platform
• Larger scale experimentation
References
• P. Fraternali, A. Castellett,R. Soncini-Sessa, C. Vaca
  Ruiz, A.E. Rizzoli, Putting humans in the loop: Social
  computing for Water Resources Management,
  Environmental Modelling & Software, 2012 (1) 10
• Alessandro Bozzon, Marco Brambilla, Stefano Ceri:
  Answering search queries with CrowdSearcher. WWW
  2012: 1009-1018
• A Bozzon, I Catallo, E Ciceri, P Fraternali, D Martinenghi
  M Tagliasacchi, A Framework for Crowdsourced
  Multimedia Processing and Querying, Crowdsearch
  2012 WWW Workshop, http://crowdsearch.como.polimi.it
• Marco Brambilla, Piero Fraternali, Carmen Vaca: A
  Notation for Supporting Social Business Process
  Modeling. BPMN 2011: 88-102

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CUbRIK research at LS-COOP workshop

  • 1. Community Management Systems for Social Deliberation and Action Alessandro Bozzon, Stefano Butti, Marco Brambilla, Matteo Silva Piero Fraternali, WebRatio Andrea Mauri name.surname@webratio.com Politecnico di Milano name.surname@polimi.it
  • 3. Focus • Scenarios where large scale decision making requires structured bidirectional interaction with crowds • Not only social data mining/collection (passive) but also social activation (active) • Integration of field-based community work and virtual community work in social networks
  • 4. Scenarios • Natural resource management: – Snow level quantification for water load prediction in Lombardy lakes via social mining of photos (passive) + engagement of mountaineers (active) • Citizen innovation – Municipal service requirement elicitation with field + virtual community work in marginal quarters in the city of Guayaquil • Service innovation – SN-enabled quality feedback and customer-driven innovation for the services of a TELCO company in Latin America
  • 5. Idea • A Community Management System – A common model of social user portable across platforms – A data warehouse and content management system for community members’ data – A task deployment tool to manage crowd work – A Social “Business Analysis Monitor (BAM)” to chart the dynamic behavior and evolution of communities • + Domain specific applications: e.g., early alerting, Games with a Purpose, crowdsourced tasks
  • 7. The Babel of social user models
  • 8. Status of implementation • V 1.0 of the Community Work Management tool complete [WWW paper] – Configurable task design – Multiple SNs task deployment and result collection (FB, Twitter, LinkedIn) – Rudimental Social BAM • Small scale experimentation done – FB campaign for logo detection tasks [CrowdSearch paper]
  • 9. Crowd-assisted logo detection “LIKE” task variant “ADD” task variant
  • 10. Ongoing / Future work • Implementation of – Other platforms support (e.g., work markets) – Social BAM – Integration with social data mining tools for unstructured activity result collection – Cloud deployment in SaaS mode – Integration with GWAP platform • Larger scale experimentation
  • 11. References • P. Fraternali, A. Castellett,R. Soncini-Sessa, C. Vaca Ruiz, A.E. Rizzoli, Putting humans in the loop: Social computing for Water Resources Management, Environmental Modelling & Software, 2012 (1) 10 • Alessandro Bozzon, Marco Brambilla, Stefano Ceri: Answering search queries with CrowdSearcher. WWW 2012: 1009-1018 • A Bozzon, I Catallo, E Ciceri, P Fraternali, D Martinenghi M Tagliasacchi, A Framework for Crowdsourced Multimedia Processing and Querying, Crowdsearch 2012 WWW Workshop, http://crowdsearch.como.polimi.it • Marco Brambilla, Piero Fraternali, Carmen Vaca: A Notation for Supporting Social Business Process Modeling. BPMN 2011: 88-102