TM




                                                TM




                                                     TM




...
TM




                 The Teacher
                      She needs help in a number of ways



                          ...
TM




                            The Employee
He has a lot he can offer

          Facility visits


                   ...
TM




                         getSTEM Vision
The portal for Minnesota Educators and Businesses to connect and collaborat...
TM




                getSTEM Components
•   Just Ask request list
•   Just Offer give list
•   STEM Events
•   STEM Succ...
TM




   Create a profile at www.getSTEM-mn.com
                       It’s free and easy to use!


Go to My STEM and
cli...
TM




 Create a Profile
• Creating an account on
  getSTEM is the first
  step to begin
  networking with others
  in the...
TM




Just Ask… Just Offer… It Just Makes Sense!




Teachers click on JUST
ASK and list how
businesses can help
your stu...
TM




           Just Ask
•   Include the location of your school
•   List the grade level that you teach
•   Preferred t...
TM




Just Ask… Just Offer… It Just Makes Sense!




  Businesses and
  Organizations click on
  JUST OFFER and list
  op...
TM




     Just Offer
• Include the general
  geographic area where
  you are interested in
  volunteering

• List the gr...
TM




                      Reply to Postings
Don’t forget, you may also reply to
Asks & Offers posted by other users.
Si...
TM




    Connections Through getSTEM
getSTEM will send an
   automated email when a
   member of the getSTEM
   communit...
TM




                      Sample Postings
Asks                                         Offers
Pencils of any kind for s...
TM




  STEM Events

• Calendar that lists
  STEM events
• Users may submit
  events to be added
  to the getSTEM
  calen...
TM




      Successes
• Highlight successful
  connections made
  through getSTEM
• Recognize participants for
  their vo...
TM




 About STEM
• General
  information on
  STEM education
• Message from the
  education and
  business
  community o...
TM




   STEM News

• Recent articles on
  STEM education
  around the State of
  Minnesota




             getSTEM © Co...
TM




   STEM Links

• Library of STEM
  resources and
  STEM education
  organizations
• User submitted
  links and
  or...
TM




  STEM Media

• Web videos
• Virtual Field Trips
• Flash Movies
• User Submitted




                 getSTEM © Cop...
TM




     My STEM Profile
• Personal Dashboard of Asks/
Offers
• Shows User History
• Allows you to update and Edit
Post...
TM




getSTEM social
                                                                           Share getSTEM with
groups...
TM




           getSTEM Program Management
                                                           (Minnesota Model)
...
TM




    MN Department of Education Roles
• Market getSTEM to education community
• Manage content and upload news stori...
TM




Current getSTEM Supporters




     getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION   25
TM




     getSTEM Analytics




     getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION   26
TM




     Data Elements Captured via getSTEM
•   # of Asks
•   # of Offers
•   # of profiles created
•   # of profiles c...
TM




      Data Segments Captured via getSTEM
•   Geography
     – State, County, Zip, School District
•   Profile type
...
TM




                                                                 getSTEM Visits
3,374 Unique Visits (03.10.09)
    ...
TM




            getSTEM Traffic
                           Visits


                                                 Di...
TM




          getSTEM Profiles Created
323 Total Accounts (03.10.09)
  – 124 Business
  – 199 Educators
         18
   ...
TM




            Individual Profile Data
Overall 11 : 1 - Unique Visitor to Accounts




            getSTEM © Copyright...
TM




                                Asks/ Offers
44 Postings in the first 40 days
• 23 Asks
• 21 Offers
• 7 profiles cr...
TM




           Posting Responses
21 responses in the first 40 days!
• There has been one response for every two
  posti...
TM




             Subscriber/ Hosting Model
getSTEM                                            Subscriber
              ...
TM




                    New Subscriber
• Subscriber/ Hosting Agreement
• Provide getSTEM with state content
  – Key con...
TM


                                TECNA’s National STEM Pilot
                                     Industry’s concern:
...
TM


                          Industry’s #1 Issue:
                           Quality Workforce!
                        ...
TM


                                 Industry’s #1 Issue:
                                  Quality Workforce!
          ...
TM


                          Quality Workforce
                           2009 Priority Initiatives

• Engineering Initi...
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Kate Rubin Stem Tecna Presentation 03.19.09 (2)

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Kate Rubin Stem Tecna Presentation 03.19.09 (2)

  1. 1. TM TM TM A commitment to STEM … a focus on connections TECNA March 19-20, 2009 getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 1
  2. 2. TM The Teacher She needs help in a number of ways Field Trips Guest speakers Internships/ Externships Materials / Supplies Mentors getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 2
  3. 3. TM The Employee He has a lot he can offer Facility visits 3M Visiting Wizards Day in the life Materials / Supplies Mentoring students getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 3
  4. 4. TM getSTEM Vision The portal for Minnesota Educators and Businesses to connect and collaborate to build relationships to match STEM needs with STEM resources. TM “We have a facility in Fridley along with an R&D lab “ “Looking to coordinate a manufacturing plant TM visit for a field trip“ “Looking to coordinate a manufacturing plant visit for a field trip“ “We have a facility in Fridley along with an R&D lab “ getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 4
  5. 5. TM getSTEM Components • Just Ask request list • Just Offer give list • STEM Events • STEM Successes • About STEM • STEM News • STEM Links • STEM Media • My STEM getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 5
  6. 6. TM Create a profile at www.getSTEM-mn.com It’s free and easy to use! Go to My STEM and click on the register link to create a profile. After you have registered, you’re ready to begin connecting with local schools and businesses! getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 6
  7. 7. TM Create a Profile • Creating an account on getSTEM is the first step to begin networking with others in the STEM community. • Accounts are free • Completing interests assists the “My STEM” feature of getSTEM getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 7
  8. 8. TM Just Ask… Just Offer… It Just Makes Sense! Teachers click on JUST ASK and list how businesses can help your students and classroom. getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 8
  9. 9. TM Just Ask • Include the location of your school • List the grade level that you teach • Preferred time: deadline, time of day • Subject • Recent topics students have studied • End goal • What do you hope to accomplish? • Fieldtrip to a lab for students to observe ABC • Guest speaker on engineering, please bring hands on examples for students to see getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 9
  10. 10. TM Just Ask… Just Offer… It Just Makes Sense! Businesses and Organizations click on JUST OFFER and list opportunities for your company to participate in K-12 education. getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 10
  11. 11. TM Just Offer • Include the general geographic area where you are interested in volunteering • List the grade level and subject area that your program is suitable for • Timeline of when you’re available including general time of day (available most Wednesday mornings) getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 11
  12. 12. TM Reply to Postings Don’t forget, you may also reply to Asks & Offers posted by other users. Simply click on the posting and go to CLICK HERE TO CONTACT and getSTEM will contact the person who made the posting. getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 12
  13. 13. TM Connections Through getSTEM getSTEM will send an automated email when a member of the getSTEM community responds to your posting Emails are sent through the getSTEM web portal to maintain privacy of user profiles and keep contact information confidential getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 13
  14. 14. TM Sample Postings Asks Offers Pencils of any kind for student 3M Visiting Wizards: use needed… interactive science presentations brought to Science Fair judges needed for your classroom the 8th grade Science Fair on January 20th Engineering: guest speaker for students of all ages Guest speaker on mechanical engineering to speak to my Robotics mentor: I am 9th grade Project Lead the interested in mentoring a Way class high school robotics team getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 14
  15. 15. TM STEM Events • Calendar that lists STEM events • Users may submit events to be added to the getSTEM calendar getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 15
  16. 16. TM Successes • Highlight successful connections made through getSTEM • Recognize participants for their volunteerism and dedication to STEM education • Method of in-direct peer- to-peer sharing for both the education and business communities getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 16
  17. 17. TM About STEM • General information on STEM education • Message from the education and business community on the value of STEM education getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 17
  18. 18. TM STEM News • Recent articles on STEM education around the State of Minnesota getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 18
  19. 19. TM STEM Links • Library of STEM resources and STEM education organizations • User submitted links and organizations getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 19
  20. 20. TM STEM Media • Web videos • Virtual Field Trips • Flash Movies • User Submitted getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 20
  21. 21. TM My STEM Profile • Personal Dashboard of Asks/ Offers • Shows User History • Allows you to update and Edit Postings • Will provide you with possible matches based on the interests selected in your profile getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 21
  22. 22. TM getSTEM social Share getSTEM with groups on Twitter, Share getSTEM your peers by LinkedIn, and forwarding to a friend facebook getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 22
  23. 23. TM getSTEM Program Management (Minnesota Model) Program Coordinator Program Manager • Technical Support • Populate getSTEM Site – Assist with user support – Actively recruit content fro the getSTEM web portal – Website development and updates – Events / News – Application/ Hosting/ Design Assistance – Successes – Coordinate all Technical Support Projects – Website Postings – Compose, edit and post success stories • Market getSTEM Site – Search Engine Optimization (SEO) – Provide series of presentations/ training sessions • Data Management – Design and Coordinate marketing materials – Responsible for reporting on site statistics – Manage getSTEM outreach and awareness campaigns – Track getSTEM use and profiles – Develop and Manage Marketing Program – Observe website trends – Liaison to all getSTEM partners and manage coordinated – Create website activity reports efforts – Identify target audiences based on site analytics • Site Development – Manage getSTEM database – Oversee website development and Coordinate – Tracking communications and analyzing successful outreach – Understand getSTEM site statistics trends and activities methods – Knowledge of getSTEM Search Engine Optimization (SEO) • Financials – Manage getSTEM P&L – Fundraising & Sponsorship Coordination getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 23
  24. 24. TM MN Department of Education Roles • Market getSTEM to education community • Manage content and upload news stories to the getSTEM “STEM News” page • Coordinate earned media efforts • Communicate getSTEM to policymakers getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 24
  25. 25. TM Current getSTEM Supporters getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 25
  26. 26. TM getSTEM Analytics getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 26
  27. 27. TM Data Elements Captured via getSTEM • # of Asks • # of Offers • # of profiles created • # of profiles created by school or organization • Time to connection • Need more • # of views of items • Search terms getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 27
  28. 28. TM Data Segments Captured via getSTEM • Geography – State, County, Zip, School District • Profile type – Educator, Business professional • Time – Year, Quarter, Month, Week, Day, Hour, Minute • Type – Ask, Offer • Ask / Offer Type – Materials / Supplies, Equipment, Presentations, Mentors, Field Trips, Informational Interviews, Judges • School type – High school, middle school, elementary school • Organization / Business Type – Outreach activity • Search terms getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 28
  29. 29. TM getSTEM Visits 3,374 Unique Visits (03.10.09) Number of Visits 400 300 200 100 0 Number of 2/2/2009 2/9/2009 3/2/2009 3/9/2009 2/16/2009 2/23/2009 Visits Number of Visits 1400 1200 1000 800 Number of 600 Visits 400 200 0 2/23/2009 2/16/2009 2/9/2009 2/2/2009 3/2/2009 getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 29
  30. 30. TM getSTEM Traffic Visits Direct Google BrandingSharepoint.com KEYC.com MHTA.org education.state.mn.us inetium.com tnet.unisys.com getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 30
  31. 31. TM getSTEM Profiles Created 323 Total Accounts (03.10.09) – 124 Business – 199 Educators 18 16 14 12 10 8 Business 6 4 Education 2 0 getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 31
  32. 32. TM Individual Profile Data Overall 11 : 1 - Unique Visitor to Accounts getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 32
  33. 33. TM Asks/ Offers 44 Postings in the first 40 days • 23 Asks • 21 Offers • 7 profiles created to 1 Just Ask/ Just Offer posting getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 33
  34. 34. TM Posting Responses 21 responses in the first 40 days! • There has been one response for every two postings are 2 postings • 48% Response Rate getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 34
  35. 35. TM Subscriber/ Hosting Model getSTEM Subscriber – Marketing and awareness – One time setup fee $7,500 • Coordinate and manage all • Configuration of system for general marketing for state one state • Distribute electronic • Key contacts, email, web marketing kit address etc. for one state • Responsible for promoting • Marketing kit for state user driven content to web portal • Training webinar for state – Content Management – Annual hosting fee $22,500 • Approve events, articles, and • Technical support links submitted by user to • Reporting ensure content is relevant to STEM education and state • Content publishing/ editing – Level 1 Support • Hosting, design, web portal • First line of training and using SharePoint platform support to local users getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 35
  36. 36. TM New Subscriber • Subscriber/ Hosting Agreement • Provide getSTEM with state content – Key contact info, list of districts, necessary data • 30 day delivery (from date of contract) getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 36
  37. 37. TM TECNA’s National STEM Pilot Industry’s concern: Loss of Utah’s 14-18 year olds Start - 9th Grade HS Grads: Net Industry Workforce: 39,000 31,000 19,000 60% 79% Loss: 12,000 Loss: 8,000 40% - “Valley of Death” 21% - Dropout * 39,000 – Total Utah students enrolled in 9th grade public schools in 2005. Source: National Center for Education Statistics. ** 79% - Utah high school graduation rate. Source: Education Week – Class of 2005. Includes 9-12 grade. *** 60% - UTC estimate percentage of high school graduates who continue onto any post-secondary training/education/certificate programs. **** 19,000 – Students who pursue any post-secondary training/education/certificate program a year after high school graduating Note: All above figures are rounded getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
  38. 38. TM Industry’s #1 Issue: Quality Workforce! 2009 Plan Opportunity: Class of 2010 • Enhance high school graduates – additional training/education – Expecting successful pathway for 50-90% of graduates that don’t go beyond high school – After graduation, can opt out; full refund – NATIONAL STEM INITIATIVE through Technology Councils of North America (TECNA – UTC is one of 42 tech councils) • Need: – State School Board Decision – SEOP Amendment • Legislative backing • 2009 Session getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
  39. 39. TM Industry’s #1 Issue: Quality Workforce! 2009 Recommendations Other Opportunities: Class of 2010 • Placement results of college/UCAT graduates – Better decision making -- Real world validation of degrees/certifications – Compelling information from all UCAT and colleges • Industry involvement – Mentors and classroom • Governor’s 30 Hot Jobs getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION
  40. 40. TM Quality Workforce 2009 Priority Initiatives • Engineering Initiative – Huge impact on industry since 2001 – Engineer shortages: 500 openings in 91 cos. (4Q 08 Survey) • USTAR Funding 2010 Session • Math Education Initiative – “The critical thinking skill” – Singapore math incentive for K-8 – Math for America (Sen. Stephenson) • Training Incentives – For Utah companies to train and retain employees getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

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