Social Media & Science, Part 1:                            What to Write on Twitter             Katja Reuter, PhD         ...
Half a billion                      registered Twitter users        generate        175   tweets a day,   11    tweets per...
Tweets “Worth Reading”                                         36%                    of tweets are worth reading         ...
Make your tweets count!                        Here are 10 tips: What to do and what to avoid...Sunday, June 10, 2012
What to Share          1. Share links: Tips, novel information, interesting facts, stats, quotes.Sunday, June 10, 2012
What to Share         2. Provide context, insights, perspective.Sunday, June 10, 2012
What to Share            3. Invite questions from followers: Users see crowdsourcing via questions as one            of Tw...
What to Share           4. Ask followers to do something. (e.g., answer a question, sign a petition, see a           link)...
What to Share          5. Answer questions: Help solve problems, send supportive comments, and join the          chat. Exa...
What to Share            6. Share random thoughts: A moment of introspection to inspire others.            Tweets that are...
What to Share          7. Dare to self-promote: Twitter users find self-promotion useful when it provides          helpful ...
What to Share         8. Promote, encourage, and support others.                                                      .Sun...
What to Share            9. Add images to your tweets: Research shows that pictures make content            memorable. Peo...
What to Avoid           What are you doing right now? There is no need to answer this unasked           question.         ...
CTSI is a member of the National Institutes of Health-funded Clinical and         Translational Science Awards network.   ...
Katja Reuter, PhD          Associate Director of Communications          Clinical and Translational Science Institute (CTS...
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What to Write on Twitter: Social Media & Science, Part 1

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This presentation shares tips on what to write on Twitter to promote science and academia. It includes tweet examples of leading institutions in the field.

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What to Write on Twitter: Social Media & Science, Part 1

  1. 1. Social Media & Science, Part 1: What to Write on Twitter Katja Reuter, PhD Associate Director of Communications Clinical and Translational Science Institute (CTSI) University of California, San Francisco (UCSF)Sunday, June 10, 2012
  2. 2. Half a billion registered Twitter users generate 175 tweets a day, 11 tweets per second. Data May 2012Sunday, June 10, 2012
  3. 3. Tweets “Worth Reading” 36% of tweets are worth reading 39% are OK 25% are not worth reading Ref. Quality ranking of 43,738 tweets by users www.cs.cmu.edu/~pandre/pubs/whogivesatweet-cscw2012.pdfSunday, June 10, 2012
  4. 4. Make your tweets count! Here are 10 tips: What to do and what to avoid...Sunday, June 10, 2012
  5. 5. What to Share 1. Share links: Tips, novel information, interesting facts, stats, quotes.Sunday, June 10, 2012
  6. 6. What to Share 2. Provide context, insights, perspective.Sunday, June 10, 2012
  7. 7. What to Share 3. Invite questions from followers: Users see crowdsourcing via questions as one of Twitter’s core functions. Ref. www.cs.cmu.edu/~pandre/pubs/whogivesatweet-cscw2012.pdf Bradley Voytek, PhD, is a Post-Doctoral Fellow at the University of California, San Francisco. Communities Specialist for nature.com.Sunday, June 10, 2012
  8. 8. What to Share 4. Ask followers to do something. (e.g., answer a question, sign a petition, see a link)Sunday, June 10, 2012
  9. 9. What to Share 5. Answer questions: Help solve problems, send supportive comments, and join the chat. Example shows inter-organizational conversation between programs. Published via CTSI’s Early Translational Research (ETR) program. Add-on response from CTSI Communications team.Sunday, June 10, 2012
  10. 10. What to Share 6. Share random thoughts: A moment of introspection to inspire others. Tweets that are interesting, surprising, and “funny” are rated worth reading.Sunday, June 10, 2012
  11. 11. What to Share 7. Dare to self-promote: Twitter users find self-promotion useful when it provides helpful information and links. (Ref. www.cs.cmu.edu/~pandre/pubs/whogivesatweet-cscw2012.pdf) “80-20 rule”: 80 percent not self-promotional content, 20 percent self-promotion.Sunday, June 10, 2012
  12. 12. What to Share 8. Promote, encourage, and support others. .Sunday, June 10, 2012
  13. 13. What to Share 9. Add images to your tweets: Research shows that pictures make content memorable. People have the most impact. (Ref. http://www.popphoto.com/news/2011/05/mit-study- shows-people-make-memorable-photography)Sunday, June 10, 2012
  14. 14. What to Avoid What are you doing right now? There is no need to answer this unasked question. Puns: If readers don’t know immediately what a story is about they’re less likely to click on the link. Focus on the facts. Opinion/complaint: Avoid it, unless the remark is especially witty and useful. Conversation pitfalls: Avoid including personal responses in general tweets. Use direct messages for personal responses. Don’t retweet one-on-one conversations. “Butterfly syndrome”: Focus on a topic, theme or question related to your expertise.Sunday, June 10, 2012
  15. 15. CTSI is a member of the National Institutes of Health-funded Clinical and Translational Science Awards network. Under the banner of "Accelerating Research to Improve Health," it provides a wide range of services for researchers, and promotes online collaboration and networking tools such as UCSF Profiles.Sunday, June 10, 2012
  16. 16. Katja Reuter, PhD Associate Director of Communications Clinical and Translational Science Institute (CTSI) University of California, San Francisco (UCSF) ctsi.ucsf.edu https://twitter.com/CTSIatUCSFSunday, June 10, 2012
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