UCSF Profiles: Research Networking Usage at a Large Biomedical Institution

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Learn how UCSF Profiles, the campus reseach networking system, gets used on and off campus

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UCSF Profiles: Research Networking Usage at a Large Biomedical Institution

  1. 1. Research Networking Usage at a Large Biomedical Institution Anirvan Chatterjee, Katja Reuter, PhD, John Daigre, Eric Meeks, Katherine Nelson, Cynthia Piontkowski, Rachael Sak, RN, MPH, Brian Turner, MBA, Leslie Yuan, MPH, Maninder Kahlon, PhD Clinical and Translational Science Institute, University of California, San Francisco Introduction Biomedical institutions have widely deployed institutional expertise discovery and researcher networking systems, including VIVO, Harvard Catalyst Profiles, and SciVal Experts. Institutions have invested in networking systems drawn by the promise of enabling collaboration, matchmaking and other key needs for accelerating translational research—but evidence is limited on the extent of usage of these tools and their perceived value in the research community. UCSF’s Clinical and Translational Science Institute (CTSI) invested not only in early deployment of the tool but also in a multi- pronged approach to user-focused design, promotion, and analytics. Twenty-six months after launch, UCSF Profiles, UCSF’s research networking system is receiving over 2,000 visits per day, driven in large part by search engine optimization and strategic linking initiatives with major campus web properties. Methods & Tools The UCSF Profiles team’s usage analysis is based primarily on the extensive use of Google Analytics, including the use of custom events and traffic segmentation. This has been supplemented with several user input mechanisms, including an on-site survey shown to all users. This work was supported by the National Center for Advancing Translational Sciences, National Institutes of Health, through UCSF- CTSI Grant Number UL1 TR000004. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the NIH. Clinical and Translational Science Institute / CTSI Accelerating Research to Improve Health SFUC Who’s using the system? •  UCSF Profiles is used heavily by both internal and external audiences. •  On-site survey data shows that UCSF audiences include researchers, administrators, support staff, and external audiences include researchers, reviewers, doctors, and patients. How do users find it? •  UCSF Profiles users are most likely to arrive by searching Google for a researcher’s name •  In January 2013… •  Search engines drove 68% of visits on campus, and 74% outside •  Links from UCSF websites drove 26% of visits on campus, and 10% outside What do they look at? •  Virtually all users look at individual researcher profiles, driven in large part by search engines. •  However, users who land on the home page are more likely to make heavier use of the site. •  In January 2013… •  96% of all visits hit a profile pages •  5% of all visits hit the home page Why use the system? An on-site survey offers insights into how users make use of UCSF Profiles. Examples: •  “Great resource for finding potential research" collaborators and for PhD dissertation committees” •  “I am hoping that it just helped me find a mentor” •  “It has helped find new nursing research problems” •  “It is wonderful to find current publications…for our" annual report and for some grant applications.” •  “I am writing a letter in support of the faculty member " whose profile I just consulted.” •  “Gives me a profile of a potential contributor to a book” •  “Helps my company serve the UCSF community better” •  “Put together a list of potential guest lecturers” •  “Review the background and experience of an author” •  “For contacting expert reviewers” We track both overall traffic, as well as “power user” traffic from our core targeted audience (on- campus users who spend 2+ minutes per visit). Landing page Visits per Day" January 2013 Traffic % Avg. pages per visit Home page 74 4% 5.3 …via search engines 33 2% 4.9 …via other sources 41 2% 5.3 Profile page 1,921 93% 1.5 …via search engines 1,458 70% 1.4 …via other sources 464 22% 1.7 Traffic over time What is UCSF Profiles? research areas related people contact information profile page for every researcher on campus publications, grants, etc. 0 250 500 750 1,000 1,250 1,500 1,750 2,000 2,250 Daily visits from all sources 0 5 10 15 20 25 30 35 40 Daily 2+ minute visits from UCSF Google search, 1419 Bing, Yahoo, and other search engines, 67 UCSF.edu internal search engine, 49 UCSF.edu online directory, 76 UCSF.edu news stories, 29 Other UCSF websites, 171 Other non-UCSF websites, 48 Direct / Unknown / Email / Private browsing, 214 Visits Per Day by Source (January 2013) Core UCSF campus, 282 San Francisco, outside core UCSF campus, 287 California, outside of UCSF, 440 USA, outside of California, 667 World, outside of USA, 397 Visits per Day By Location (January 2013)

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