Tracking Clinical Research Study Recruitment in the Cloud

Tracking Clinical Research Study Recruitment in the Cloud: A collaboration between University of California, San Francisco Participant Recruitment Service and the Salesforce Foundation Jocel Dumlao, Nariman Nasser CTSI Clinical and Translational Science Institute, University of California, San Francisco, CA ABSTRACT Volunteer Research Participant Registry RESULTS Tasked with creating a centralized, 1 2  Operates under an IRB 1 Public facing web REGISTER technology-based clinical research study portal for self- approved research protocol recruitment resource for researchers, the registration  Approved: 29 Feb 2012 UCSF Clinical and Translational Science  Soft launch: 5 Mar 2012 3  200 registrants: 20 Apr 2012 Institute (CTSI) developed the Participant 2 Capture registrant’s Recruitment Service (PRS). Some activities electronic consent  5 enrolling studies identifying that support facilitating the enrollment of Registry cohorts during pilot research volunteers into clinical studies Collect contact, phase include innovative ways to increase the pool 3 demographic, of potential research participants as well as health, behavior marketing and outreach campaigns. The information PRS partnered with the Salesforce Foundation to exploit & customize force.com’s native CRM functionalities to Recruitment Process Management System FUTURE PLANS track study specific marketing campaigns, interactions with research participants, & screening/enrollment outcomes. 1 3 1 Track study Future developments include: specific marketing  Searchable database of actively AIMS & outreach recruiting UCSF studies campaigns  Integrated study specific web- TRACK based pre-screening  Increase clinical research participant pool 2 Track screening &  Improve tracking of potential participants & questionnaires enrollment  Call center functionality study marketing campaigns outcomes  Disease specific learning  Automate & streamline recruitment efforts while providing efficiency of scale modules Track history,  Integrated study specific website  Improve recruitment communication with 2 3 interactions with development using Site.com potential participants potential research  Google Analytics participants  Registry branding & marketing SYSTEM REQUIREMENTS campaigns coordinated with Medical Center and Campus PR HIPAA-compliant survey database to serve as a ACKNOWLEDGEMENTS volunteer research participant registry to collect Reports & Dashboards self-reported health information Ability to track: 1 2 This project was supported by the Query health  study specific marketing campaigns 1 information to Salesforce Foundation & by the  interactions with research participants determine cohort National Center for Research MEASURE  screening/enrollment outcomes eligibility Resources and the National Center Ability to differentiate and associate responses for Advancing Translational to marketing campaigns, EMR cohorts, registry Analyze participant Sciences, National Institutes of volunteers, & other opportunities 3 2 status & sources Health, through UCSF-CTSI Grant Ability to monitor: Number UL1 RR024131. Its  authorization/consent process Measure marketing contents are solely the responsibility  intake data from multiple sources 3 of the authors and do not necessarily campaign  identification, contact, management & tracking performance & represent the official view of the NIH. of potential research participants throughout survey completion the study recruitment period

Tracking Clinical Research Study Recruitment in the Cloud

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