It starts with you! <ul><li>Turning Clinical Research Services Promotion into  </li></ul><ul><li>a CTSI Group Effort </li>...
What  would you do? ?
An investigator who used CTSI Clinical Research Services mentions what a difference the service made for him/her. S/he als...
What  does the CTSI Communications team do ?
We’re here to support you and amplify your messages...
CTSI Communications Websites CTSI organizational  Services-oriented portal E-Mail Information Service Presenting and Distr...
6 things you can do   to promote CTSI Clinical Research Services and messages... Promotion starts with you!
 
Twitter 200 million users (March 2011) https://twitter.com/#!/CRSatCTSI
Your Twitter activity  enriches your program page...
 
You do one thing ... and contribute automatically to other CTSI communications efforts.
 
 
http://www.slideshare.net/CTSIatUCSF SlideShare  - 50 million+ monthly visitors  - 90 million+ monthly pageviews - amongst...
Your self-promoted achievements can  turn into featured success stories....
Text UCSF.edu  promotes Clinical Research Services... UCSF.edu:  70,000-100,000 visits/month
About 20 children were enrolled  (...)  with care provided by the  Clinical Research Services   (...)  “This service made ...
 
10,160+ visits  7,600+ clicks Days of highest traffic : Tuesdays and Wednesdays We know where they  come from - the top 3:...
 
We post your events  on the Virtual Home for Research Services and send email announcements to various listservs...
 
Access at http://biomed20.ucsf.edu / 200+-650+ visits/month
Text Text Text We’d like to hear from you! How do you think we can help you?
 
Upcoming SlideShare
Loading in...5
×

It starts with you! Turning Clinical Research Services Promotion into a CTSI Group Effort

499

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
499
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "It starts with you! Turning Clinical Research Services Promotion into a CTSI Group Effort"

  1. 1. It starts with you! <ul><li>Turning Clinical Research Services Promotion into </li></ul><ul><li>a CTSI Group Effort </li></ul>Clinical and Translational Science Institute / CTSI at the University of California, San Francisco Katja Reuter, PhD; Mgr, Online Communications July 2011, CTSI Clinical Research Services Retreat
  2. 2. What would you do? ?
  3. 3. An investigator who used CTSI Clinical Research Services mentions what a difference the service made for him/her. S/he also tells you about the interesting findings of his/her study that s/he is about to publish... Feedback How would you leverage this feedback for the promotion of CTSI Clinical Research Services at UCSF? Would you do it at all? Text ?
  4. 4. What does the CTSI Communications team do ?
  5. 5. We’re here to support you and amplify your messages...
  6. 6. CTSI Communications Websites CTSI organizational Services-oriented portal E-Mail Information Service Presenting and Distributing Information + Branding Integrating Tools to Catalyze and Enable New Ways to: - Communicate - Interact - Collaborate - Support Community Print Materials Blogs Social Media Twitter, LinkedIn, Youtube, Flickr, Slideshare Open Forums UCSF Profiles Expertise discovery Research networking Crowdsourcing Open brainstorming Collaborative idea generation Research education Brainstorming
  7. 7. 6 things you can do to promote CTSI Clinical Research Services and messages... Promotion starts with you!
  8. 9. Twitter 200 million users (March 2011) https://twitter.com/#!/CRSatCTSI
  9. 10. Your Twitter activity enriches your program page...
  10. 12. You do one thing ... and contribute automatically to other CTSI communications efforts.
  11. 15. http://www.slideshare.net/CTSIatUCSF SlideShare - 50 million+ monthly visitors - 90 million+ monthly pageviews - amongst the most visited 250 websites worldwide … presentations, documents, PDFs, videos and webinars.
  12. 16. Your self-promoted achievements can turn into featured success stories....
  13. 17. Text UCSF.edu promotes Clinical Research Services... UCSF.edu: 70,000-100,000 visits/month
  14. 18. About 20 children were enrolled (...) with care provided by the Clinical Research Services (...) “This service made our work so much easier,” Rosenthal said.
  15. 20. 10,160+ visits 7,600+ clicks Days of highest traffic : Tuesdays and Wednesdays We know where they come from - the top 3: 32% CTSI website 22% Google 5% UCSF.edu 41% Other (June 2010-June 2011)
  16. 22. We post your events on the Virtual Home for Research Services and send email announcements to various listservs...
  17. 24. Access at http://biomed20.ucsf.edu / 200+-650+ visits/month
  18. 25. Text Text Text We’d like to hear from you! How do you think we can help you?
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×