Early Translational Marketing and AnalyticsPresentation Transcript
EARLY TRANSLATIONALRESEARCHMARKETING ANDCOMMUNICATIONSCatalyst Program Analytics
Marketing and CommunicationEfforts Marketing, Communications & Social Media Email campaign Building our email list from 123 – 816 in 1 year Pulled names from articles and websites Pulled names from emails we were copied on Pulled names from listservs Send targeted emails We sent specific emails to specific groups (Deans, Grant Managers, etc…) Track and follow-up Flyers Post strategically In some cases we walked the flyer into the lab
Marketing and CommunicationEfforts Google Adwords Run during the call for applications Targeted geographically Tested key words Adjusted as needed Management talks Speaking engagements Personal touch – we all stay closely tied to the applicants andreach out often Twitter and Facebook
Analytics What do we track once we get users to the site Where are they coming from? What are they doing? How long are they staying? How do we get them to engage?