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EARLY TRANSLATIONALRESEARCHMARKETING ANDCOMMUNICATIONSCatalyst Program Analytics
Marketing and CommunicationEfforts Marketing, Communications & Social Media Email campaign Building our email list from...
Marketing and CommunicationEfforts Google Adwords Run during the call for applications Targeted geographically Tested ...
Analytics What do we track once we get users to the site Where are they coming from? What are they doing? How long are...
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Early Translational Marketing and Analytics

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Transcript of "Early Translational Marketing and Analytics"

  1. 1. EARLY TRANSLATIONALRESEARCHMARKETING ANDCOMMUNICATIONSCatalyst Program Analytics
  2. 2. Marketing and CommunicationEfforts Marketing, Communications & Social Media Email campaign Building our email list from 123 – 816 in 1 year Pulled names from articles and websites Pulled names from emails we were copied on Pulled names from listservs Send targeted emails We sent specific emails to specific groups (Deans, Grant Managers, etc…) Track and follow-up Flyers Post strategically In some cases we walked the flyer into the lab
  3. 3. Marketing and CommunicationEfforts Google Adwords Run during the call for applications Targeted geographically Tested key words Adjusted as needed Management talks Speaking engagements Personal touch – we all stay closely tied to the applicants andreach out often Twitter and Facebook
  4. 4. Analytics What do we track once we get users to the site Where are they coming from? What are they doing? How long are they staying? How do we get them to engage?
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