Tim Tompkins presents on Times Square and Times Square Alliance during a tour of Cape Town, 24 July 2012


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Tim Tompkins presents the lessons learnt by the Times Square Alliance since 1992 through the upgrade of Times Square.

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  • 53 participating restaurants, back up from 35 in 2011Feedback from participating restaurants tell us that the site plan this year works bestTIX SALESPast 5 years - Averaged 49 restaurants with $94k TIX SALES revenueTicket sales revenue was a record high $109k with 53 restaurantsSPONSORSHIP REVENUEUp 377% this year and 242% over the past 5 years average$32k average over past 5 years including $77k this year97% of surveyed attendees said they plan to visit a participating restaurant because of this event (up 8% from 2011)98% added that quality of participating restaurants met or exceeded their expectationsFavorites (total tickets sold divided by average ticket price of their Tastes) will all receive silver plattersBlue Fin, Brasserie 1605, B. Smith’s, Bubba Gump Shrimp Co., John’s Pizzeria, Junior’s Times Square, O’Lunney’s, Schnipper’s, Sofia’s and Virgil’s Real Barbecue
  • Listings – including 2 in the New York Times and Daily News, Village Voice and others – drove record attendance numbersNY1, Pix 11 came with cameras to film the eventNote: NY1 does not have viewership numbers available, but they have 2.2 million NYC subscribers
  • ParticipantsNearly 8,000 (up from a then record-setting 2,255 in 2010)Over 1,000 survey responders told us this was their 1st time participating38% who took survey patronized a Times Square businessOn a scale of 1-5, with 5 most likely…the average attendee survey scored a 4.5 that they would return next yearWebcast – 651,000 viewer minutes (549k last year) , 70K+ streams, 18k+ unique viewers, watched in 24 countriesStudios –73 helped promote the event this yearBudget – Sponsorship funded the entire event
  • Despite hot temperatures, we had media attendance from every local outlet and most major national/international wiresEarly attendance meant photos went around the globe in a matter of hoursBroadcast coverage more than tripled from last year: 4,360,859 in 2011, almost 13 million this yearTotal media impressions grew by 432,000 this yearNote: Print/Online coverage is collapsed as most outlets ran in both places
  • Tim Tompkins presents on Times Square and Times Square Alliance during a tour of Cape Town, 24 July 2012

    1. 1. Times Square’s Public space journey An overview Cape town, South Africa 1
    2. 2. Parks reflect surroundings “You can neither lie to a neighbourhood park, nor reason with it. Artists conceptions and persuasive renderingscan put pictures of life into proposed neighbourhood parks or park malls, and verbal rationalizations can conjure up users who ought to appreciate them, but in real life onlydiverse surroundings have the practical power of inducinga natural, continuing flow of life and use.” ― Jane Jacobs, The Death and Life of Great American Cities
    3. 3. An evolving mission 1992To make times square clean safe & fun 2002To promote & improve times square so thatit retains the creativity, energy & edgethat have made it an international icon for over a century
    4. 4. MISSION STATEMENT To promote and improve Times Square so that it retains the creativity, energy and edgethat have made it an international icon for 100 years.Dynamic – Times Square will always be about energy and constant changeDistinctive – unlike any other place in the world, with its own special edgeDiverse – a mix of commerce, culture, and all the peoples of NYC and the worldDesirable – a safe, attractive and appealing placeDestination – a place that everyone – from NYC, NY state, the country and the worldfeels is the pace to be, see and be seen
    5. 5. What Changed Times Square„ Economic Development tools „ Tax reductions „ State buys land „ Public/private financing „ Cross subsidy
    6. 6. What Changed Times Square„ Zoning (Land Use regulations) • Increased density • Lights & signs • Dispersing adult stores
    7. 7. What Changed Times Square„ The Times Square Alliance
    8. 8. Clean & SafeSanitation:• 185,000 bags removedcrime down:• 11% since 2008• 58% since 2001• 82% since 1992
    9. 9. Crime Statistics
    10. 10. TIMES SQUARE SURVEY When you think of Times Square, what comes to mind? Employee Nationwid NYC s e Crowds/Busy 35% 56% 45% Bright Lights 34% 17% 36% Broadway 30% 20% 23% Tourists 26% 49% 10% Shopping 18% 3% 12%
    11. 11. TIMES SQUARE SURVEY - “what are Biggestdrawbacks”
    12. 12. 32
    13. 13. 33
    14. 14. Pedestrian Overcrowding Produces“Pedlock” 34
    15. 15. Study: Pedestrian Congestion Will Only GetWorse 35
    16. 16. “Streetscape Schlock” -- It Ain’tPretty 36
    17. 17. It Ain’t Pretty 37
    18. 18. Comments from design trust Workshops“It would be a big mistake if the streetscape had a sort of dulling effect of uniformity…” “We need to choreograph the chaos…there has to be a place to appreciate the chaos.”“It‟s really important that we think about scale, really grand scale and then also very human scale.” “Create a place where Times Square can be observed.” 38
    19. 19. 39
    20. 20. 10 Things to Keep in Mind from the Design Trust Workshops Balance different elements. Recognize the diversity of who and what is here, as well as the layers. Create places. Be sure to make Times Square a place where New Yorkers want to come to. Look for opportunities to reinforce and recognize what is authentic, what is historic.
    21. 21. 10 Things to Keep in Mind from the Design Trust Workshops Allow for the exhibition of creativity as a way to express Times Squares unique qualities. Re-think the relationships between pedestrian and vehicular spaces. Think of Times Square as an ever-changing theater set, with both fixed and changing elements. Look for ways to make the horizontal plane as exciting and dynamic as the vertical. ...Keep it simple.
    22. 22. Expand and Rebuild Duffy Square 42
    23. 23. Create 53% More Sidewalk Space 43
    24. 24. Investigate New Ways to Regulate TrafficMichael Fishman
    25. 25. “Wire” the Bowtie
    26. 26. Provide Spaces and Opportunities for PublicArt
    27. 27. Encourage and Recognize Higher Quality Design
    28. 28. Explore Enlivening the HorizontalPlane
    29. 29. Reduce Sidewalk Clutter
    30. 30. „ Jan Gehl Visit„ November 2005
    31. 31. London::New YorkPedestrian Issues Forum June 2005
    32. 32. Times Square:A National Perspective February 2008
    33. 33. Putting the Heart back into Times Square I wish they would put some of the 56% "New York" back into Times Square 64% Times Square has improved 55% dramatically over the past ten years 81%* I would like to see more independent 52% Total U.S. stores/mom and pop shops in Times Square 61% Tri-State Times Square has become just 45% another big mall 52%Times Square does not reflect the true 36% quality of New York City 50%* 0% 20% 40% 60% 80% 100% *Significantly higher than corresponding audience at the 95% level Ranked on Total U.S.
    34. 34. Advantages/Drawbacks of Working in Times Square Top 5 Easy to commute to/from 92% Advantages Access to Broadway/theater 57% High energy 34% Access to entertainment (bars, comedy clubs, 22% live music) Diversity of people 21% Top 5 Too many people on the sidewalks 92%Disadvantages Feels like its more for tourists than for New 92% Yorkers 43% of Too costly/expensive 70% employees are satisfied* with Difficult to run errands 67% working in Times Square Noise 67% Satisfaction = Top 2 Box Very Satisfied/Somewhat Satisfied Base: Times Square Employees
    35. 35. Times Square Employee Coping Mechanisms Walked inWhich of the following have you ever done? the street instead of Used a the sidewalk building (96%) Avoided thruway or certain internal areas of walkway to Times avoid traffic on Square at the sidewalk certain (84%) times (88%)Best Times To Be in Times Square Best Season: Winter (January–March), Spring (April–June) Best Day of Week: Sunday, Monday, Tuesday Best Time of Day: Early morning, Late evening, After midnight Base: Times Square Employees
    36. 36. Ranking Times Square Alliance Initiatives Times Square Alliance Total Tri- Employees U.S. State Initiatives Sprucing up the streets and sidewalks, making them more attractive 1 2 3Restricting traffic on certain streets during certain days/times of the week so that pedestrians can walk where they want 2 2 1 3 1 2 Widening the sidewalks 4 4 4 Adding more greenery, trees, benchesReducing the number of phone booths, newspaper racks and other sidewalk-blocking items 5 5 5 6 6 6 Reducing the number of street vendors 1 = Top Priority 6=Lowest Priority
    38. 38. RECOGNITION FOR DUFFY SQUAREBuilding of the Decade ‟ New York Magazine
    39. 39. RECOGNITION FOR DUFFY SQUAREAWARDED 2007 NYC Art Commission, Award for Excellence 2008 New York Magazine, Best in Architecture 2009 Travel & Leisure, Best Public Place 2009 American Planning Association, William H. Whyte Award 2009 AIANY, Design Merit Award, Lumen Citation for the Integration of Light, Architecture and Signage 2009 International Association of Lighting Designers, Lumen Award 2009 World Architecture Festival, New and Old category winnersubmitted NYC Dept. of Small Business Services, Placemaker Award Municipal Art Society of New York ID Magazine
    40. 40. Broadway Pedestrian Plazas
    41. 41. TRAFFIC studiesPHILIP HABIB & ASSOCIATES, APRIL 2009PURPOSEBetter management of public space requires clear understanding of vehicular as well aspedestrian behaviorEarly draft Findings80,000 vehicles entered the Bowtie in a 24-hour period 26% (21,000) from Seventh Avenue, 21% (16,500) from BroadwayTheatre patron surveys 54% via public transit, 17.9% via private car, 7.3% via yellow cab Reasons for driving: 50% “more convenient,” 28% “faster,” 11% “cheaper” Double-parking rare among both private vehicles and commercial trucks 47% of trucks observed parked illegally, but only 4.5% double-parked
    42. 42. Broadway Pedestrian Plazas
    43. 43. Broadway Pedestrian Plazas
    44. 44. Broadway Pedestrian Plazas
    45. 45. Overall opinions are positive 8 in 10 Tri-State Area Residents have positive opinions of the Pedestrian Plazas in Times SquareBase: Total Tri-State Residents Q34. What are the first words that come to mind when you think of these pedestrian plazas in Times Square?
    46. 46. Theater-Goers are positive toward plazas, too Impact of Times Square Pedestrian Plaza on Theater-Going Experience Positive Impact No Impact Negative ImpactBase: Total Recent Theater-Goers (past 6 mos) --“Don’t know” responses not included Q71. What impact has the Broadway pedestrian plaza had on each of the following: Your theater-going experience
    47. 47. Negative associations with Times Square softening, positive ones improving - Net Words to Describe Times Square Today + Net2008: 92%* 2008: 83%2009: 83% Top 5 Negative Words Top 5 Positive Words 2009: 87%* * * * * * * * Base: Tri-State Area Residents * Statistically significant at 95% Q17. Which, if any, of the following words best describe Times Square today?
    49. 49. Bow-Tie redesign
    50. 50. Bow-Tie redesign
    51. 51. WITH STEEL KIOSK
    52. 52. The Impact of TIMES SQUARE December 2011
    53. 53. Times Square museum &visitor Center
    54. 54. The times square story
    55. 55. The times square story
    56. 56. The times square story
    57. 57. Museum & Visitor Center• Reviewing content & experience – Historical advisory council – Secured partners for the official Times Square Walking Tour – Exploring ways to refine experience
    58. 58. 106
    59. 59. New Year’s Eve
    60. 60. Broadway on Broadway
    61. 61. TASTE OF TIMES SQUARE – June 11
    62. 62. PRESS COVERAGE74,788,390 Total Circulation of Print Coverage61,991 Estimated viewership of ABC Coverage +40 Websites posted stories
    64. 64. National Coverage, Global Reach PRESS COVERAGE 508, 544,601 Total Circulation of Print/Online Coverage12,865,902 Estimated viewership of Broadcast CoverageTotal Media Impressions 521,410,503
    65. 65. COVERAGEPrint: 1,716,943Broadcast Audience: 616,068Radio: 4.2 MillionOnline: 21 sitesTwitter: 27,842
    66. 66. Grate performances-Best of the Buskers
    67. 67. Valentine’s Day
    68. 68. Valentine’s Day
    69. 69. Mmmm “Meetingbowls” Times Square Alliance and Hidemi Takagi Present „Blender‟ at Times Square Make New Friends in Times Square „Meeting Bowls‟
    70. 70. Kyungwoo Chun “versus”
    71. 71. Shen Wei Dance Arts
    72. 72. COME OUT & PLAY FESTIVAL June 12-14,2009“HOPE” SCULPTUREBY ROBERT INDIANAJune 4-10, 2009
    73. 73. Bright lights: big verse • • Sing, oh muse, of Times Square “Poets evoke its flair for a contest celebrating the famed New York stretch of concrete and chaos. Poetry, poverty, preening -- its all there as four writers read their works on a wind-whipped night.”
    75. 75. Mmmm “Meetingbowls” Times Square Alliance and Hidemi Takagi Present „Blender‟ at Times Square Make New Friends in Times Square „Meeting Bowls‟
    76. 76. xploding Flowersnd Robert Wilsonortraits Supplant Ads Digital Art Coming ton Times Square Times Squareumbotron Times Square Moment
    77. 77. Times Square Moment
    78. 78. Philip Glass WORLD PREMIERE
    79. 79. Creating A great public realm- High quality design- Well managed- Creatively and consistentlyprogrammed
    80. 80. Creating A great public realm-Partnerships -Public & private -Big and small -Use each others strengths
    81. 81. Creating A great public realm-Know thyself-Love thyself-Use data-Build a constituency-define the problem-Support & advocate
    82. 82. Creating A great public realm- things change- take a chance- Try it out- no single answer
    83. 83. public realm-Community based-Consistent-Coherent-Concentrated-Creative-Critical mass