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Rights Protection Programme
 

Rights Protection Programme

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Rights Protection Programme presentation.

Rights Protection Programme presentation.

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    Rights Protection Programme Rights Protection Programme Presentation Transcript

    • 2010 FIFA World Cup™ - City of Cape Town’s Rights Protection Programme
    • Rights Protection Programme («RPP») Objectives
    • RPP Main Objectives • To protect FIFA and FIFA Events from Event Piracy Activities: - Ambush Marketing; - Intellectual Property Infringements; - Unauthorized trading around Venues; FOR HOST CITY CAPE TOWN - Illegal ticket selling; FIFA WORLD CUP SOUTH AFRICA 2010 - Etc. • To protect FIFA’s trademarks, copyrights and other IP rights; • To protect the rights of FIFA and other stakeholders, as well as FIFA’s Commercial Programme
    • RPP in South Africa
    • Legal Context - Brief Overview Government Guarantees (2004) −That RSA has IP laws; −Protection against Ambush Marketing; and −Protection of FIFA IP FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 Existing Legislation New Legal Tools outh Africa
    • Legal Context- Relevant legislation Trade Marks Act Copyright Act Counterfeit Goods Act Merchandise Marks Act Trade Practices Act Host City By-laws
    • Commercial Restriction Zones
    • Purpose of Commercial Restriction Zone • Additional protection against ambush marketing; • And also against unauthorised commercial activities; • Invisible zone around the Stadiums (no fence orFOR HOST CITY CAPE TOWN barrier); FIFA WORLD CUP SOUTH AFRICA 2010 • Protection during the 2010 FIFA World Cup™, especially on Match- Days
    • Cape Town Stadium CRZ
    • Cape Town FIFA Fan Fest CRZ
    • RPP On-Site Activity during the Tournament FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010
    • RPP Venue Teams • FIFA Team, including 1 RPP Venue Manager ; • Police Authorities (SAPS and Law Enforcement) – aprox. 38 officers; • Volunteers – 10 RPP volunteers. • Host-City Representative – 1 RPP Coordinator; TOTAL +/- 50 pax
    • RPP Venue Team I • RPP Venue Team will be in Cape Town for the duration of the tournament: – Special focus on Match Days – Patrolling; – Permanent lookout and handling of Ambush Activities and infringements. • Priority Areas: – Stadium; – Commercial Restriction Zones; FOR HOST CITY CAPE TOWN – Fan Fest; FIFA WORLD CUP SOUTH AFRICA 2010 – Public Viewing and other spectator areas. • Priority Objectives: – Counterfeit Goods; – Unauthorised Informal Traders around the stadium; – Ambush Marketing.
    • Host City RPP Coordinator • Key-element of the RPP Venue Team • Main tasks: – provide local support to the Rights Protection Programme in the preparation and set-up of the RPP On-site Strategy; – liaise with relevant municipal and local officials and entities; – liaise with local businesses and stakeholders; – participate in the On-site patrols.
    • Avoiding Ambush Marketing - Do‘s and Dont‘s
    • Avoiding Ambush Marketing - Do‘s and Dont‘s • Business as usual Principal – normal business/commercial activities will be allowed (unless otherwise stated by LOC Safety and Security Dpt.); • No need to spend money and time altering existing signage; • but no additional branded elements from non-sponsors should be put in place for the Events
    • NON-branded displays (generic soccer or national flag related) - OK
    • NON-branded displays (generic soccer or national flag related) - OK
    • Restrictions within the CRZs: - Advertising supports and messages • Renting out of properties/structures to companies seeking to engage in ambush marketing activities, like: – Building Wraps, banners and billboards; • Examples:
    • Building wraps / banners: NOT OK in the Exclusion Zone
    • Banners from private premises: NOT OK in the Exclusion Zone
    • Banners on bridges, roads and other public premises: NOT OK in the Restriction Zone or Protocol Routes
    • Free standing commercial banners - public or private premises: NOT OK in the Restriction Zone
    • Restrictions within the CRZs: - Advertising and Promotional activities • Advertising and promotional activities, like: – Handing out of pamphlets, freebies or other promotional items like t-shirts, caps, samples, etc. – Promotional displays or activities like girls wearing branded clothing and carrying promotional items, branded cars parading or parked inside area, etc.. • Purpose: – Avoid uncontrolled distribution or vending which may disturb spectator flows, operational activities as well as safety and security. • Examples:
    • Promotional Distributions to fans: NOT OK on match days – anywhere in Host City
    • Promotional displays to fans: NOT OK in the Restriction Zone
    • Promotional displays to fans: NOT OK in the Restriction Zone
    • Branded vehicles: NOT OK in the Restriction Zone
    • Restrictions within CRZs: - other “special” commercial activities Any other commercial activities around the stadium which aim to benefit from the tournament like: • branded, private fan parks and amusement areas; • branded hospitality areas; • aerial advertising (blimps, balloons, other airships); • unauthorized street trading. Any political or religious demonstrations; Purpose: To guarantee smooth running of FIFA World Cup matches. Examples:
    • Private Fan Parks / amusement zones: NOT OK in the Restriction Zone
    • Restaurant / bar terraces - outdoor branding: NOT OK in the Restriction Zone
    • Aerial signage / advertisements: NOT OK on Match Days – anywhere above the HC
    • Unauthorised Vendors: NOT OK in the Restriction Zone
    • Selling Counterfeit Goods: NOT OK anywhere in the Host City
    • Religious or Political Displays / Distributions: NOT OK in the Restriction Zone
    • Beer gardens - outdoor branded bar or hospitality: NOT OK in the Restriction Zone
    • Guidelines on the Commercial Restriction Zones • Covers main FIFA’s concerns: – Advertising (Billboards and Building Wraps) – Local Business (Petrol Stations, Shopping Malls, Gyms and Sport Clubs, general stores) • Other Branding and Promotional Activities (Branded vehicles, promotional displays and distributions) – Local Residents (Erecting informal advertising signage on property) – Informal Traders (RPP, Safety and Security – authorised vs. unauthorised) – Ticket Touts (“Scalpers”– Unauthorised sale of match tickets prohibited) – Outside of Commercial Exclusion Zone (Park and Rides, fan holding area, public viewing areas etc.)
    • Public Information Documents PUBLIC INFORMATION SHEET & PUBLIC VIEWING GUIDELINES • available on www.fifa.com • clear Do’s and Don’ts and other rules regarding the use of FIFA marks and the staging of Public Viewing Events
    • Contact Details Sidney van Dyk Coordinator: Rights Protection Programme e-mail: sidney.vandyk@capetown.gov.za Tel: 021-401 4019
    • THANK YOU DANKIE ENKOSI FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010