Your SlideShare is downloading. ×
Lessons learned from the FIFA Confederations Cup 2009
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Lessons learned from the FIFA Confederations Cup 2009

927

Published on

Published in: Sports, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
927
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
38
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 2010 Central City Partners Forum LESSONS LEARNED FROM THE FIFA CONFEDERATIONS CUP 2009
  • 2. Using large events to leverage urban regeneration: The 2010 FIFA World Cup™ in the Cape Town Central City
  • 3. getting citizens to feel that they live in a great city
  • 4. post confeds cup: the GOOD NEWS! ‘ South Africa passes World Cup test’ - BBC News (July 2009) ‘ 2010 brand advocacy set to beat Germany benchmark’ - Dr Nikolaus Eberl quoted in BizCommunity, 21 July 2009
  • 5. “ The organisation was very, very good ... all in all, it was a successful dress rehearsal for the 2010 FIFA World Cup.” - Franz Beckenbauer, FIFA Executive Committee Member, on rating the 2009 FIFA Confederations Cup post confeds cup: the GOOD NEWS!
  • 6. “ South Africa enjoyed a record attendance of 79% across all its FIFA Confederations Cup matches – making ours the best Confeds Cup ever. This leads us to believe that South Africa may even be able to host the best FIFA World Cup ever” - Adam Brown, Senior Operations Manager for MATCH Event Services post confeds cup: the GOOD NEWS!
  • 7. 323 visitors surveyed (Cape Town Tourism, UCT) 47% came just for the event 71% was attracted by culture, history & natural beauty 15% said “value for money” counts post confeds cup: the GOOD NEWS!
  • 8. 53% planned via internet 14 average number of days stayed 52% visited Cape Town as well 33% largest group: USA 20% second largest group: Brazil post confeds cup: the GOOD NEWS!
  • 9. so what’s with the negativity?
  • 10. ACSA update
  • 11. ACSA update
  • 12. host city decoration plan : report back First draft presented 90% of ideas “doable” Thumbs up from FIFA
  • 13. 2010 CAPE TOWN PARTNERSHIP FORUM CTRU 2010 destination marketing campaign The game of soccer lasts for 90 minutes. In 2010, it’s about MORE than the game of soccer...
  • 14. CAMPAIGN RATIONALE
    • LEVERAGE off 2010 to:
    • strengthen Cape Town & Western Cape’s position in existing markets
    • and plant seed in new markets
    Objectives
    • Facilitate stays throughout the region before, between and after matches .
    • Help visitors enjoy a fuller range of experiences before, between and after matches
    • Motivate non-soccer going visitors , and locals to experience the Cape Town and the Western Cape during the 2010 FIFA World Cup™.
  • 15.
    • Score an Adrenaline Hat Trick!
    themes
    • Cheer a Killer Pass On and Off the Field
    • When your Craving Demands more than a Burger
    • Take in a bit of Cape Culture as your Team goes for Glory
    • Living it up when the Final Whistle Blows!
    OUTDOOR ACTIVE NATURAL BEAUTY GOURMET DELIGHTS
    • When the Sound of the Vuvuzela Starts Getting to You
    CULTURE & HERITAGE BODY, MIND & SPIRIT COSMOPOLITAN VIBE
  • 16. FOR MORE INFORMATION Detailed presentation included on the CDs Copy of the FAN AMBASSADOR Road Trip Clips included on the CDs Contact Person: Itumeleng Pooe – 021 487 4860 – [email_address] Campaign Site: www.tourismcapetown.co.za and ‘kick’ on Beyond the 90 Minutes
  • 17. jackson nkumando at the cticc
  • 18. Next meeting 22 September

×