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Published

The project update of the Cape Town FIFA Fan Fest as at March 2010.

The project update of the Cape Town FIFA Fan Fest as at March 2010.

Published in Investor Relations
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Transcript

  • 1. Cape Town FIFA Fan Fest Project Update March 2010
  • 2.  
  • 3. Welcome to the Grand Parade
    • The Grand Parade is symbolic of the heritage of Cape Town, South Africa’s most cosmopolitan city.
    • The Cape Town FIFA Fan Fest will be the iconic Heritage Fan Fest of the FIFA 2010 World Cup
  • 4. Our Mission
    • Provide a safe, freely accessible and eco-friendly environment
    • Stage a spectacle of multicultural entertainment and activities for international visitors and local communities
    • Create a “Home Town Feel ” for International Team Supporter Clubs and internationals living in Cape Town and South Africa
    • Leave a lasting legacy for the people of Cape Town in the form of a revitalized Grand Parade
  • 5. Event Details Venue: Grand Parade & City Hall Operating Dates: 11 June – 11 July 24 match days / 6 non-match Operating Times: 11h00 – 23h00 Crowd Capacity: 13,500 Main Arena 25,000 Total Area Distance to Stadium : 2.3 km Route To Stadium : Fan Walk (Dedicated secure/fenced path including buskers and concessions)
  • 6. Fan Fest Precinct
  • 7. Venue Layout
  • 8. Venue Layout: Entra nces
  • 9. Venue Layout: Main Arena
  • 10. Venue Layout: Chill Zone
  • 11. Target Market / Audiences
    • The Soccer Fan
    • Families
    • Supporter Clubs
    • Local Foreign Communities
    • Company Staff Member
    • Corporate VIP
  • 12. Entertainment Programme
    • OVER 100 PERFORMANCES
    • 2 TALENT TIERS:
    • New & Emerging
    • Established
    • THEMED DAYS:
    • South Africa Day / Africa Day / Celebrate Cape Town / International Days / Youth Day / Sunday Family Days
  • 13. Entertainment Programme GROUP STAGE RUNNING ORDER: 11:00 Gates Open 11:30 – 13:15 New Talent Performances 13:15 – 15:15 Match 1 15:15 – 15:45 Talent Showcase 15:45 – 17:45 Match 2 17:45 – 20:00 Headline Performances 20:00 – 22:00 Match 3 22:00 – 23:00 DJ Performance
  • 14. Hospitality: Welcoming the Fans
    • The Cape Town FIFA Fan Fest will provide
    • the following levels of hospitality
    • Private: exclusive pre-event cocktail reception
    • Tribune Club: reserved match viewing seat and food & drink voucher on the Fan Fest Main Arena covered Grandstand
    • Super Fan Club: reserved match viewing seat
    • on a big screen and food & drink voucher in
    • the City Concert Hall
    • Castle: private lounges & function
    • facilities with private parking
  • 15. Food & Beverage Services
    • Central Catering Areas
    • Variety of Food Offerings
    • Satellite Snack and Drink Vending
    • Dedicated Beer Areas
  • 16. Marketing Programme
    • Public Relations
    • Messaging to include accessibility and attendance information, entertainment programme offerings and community impact benefits.
    • Radio
    • Official Broadcaster [SABC] radio stations including Good Hope FM, Metro FM, Uhmlobowene, 5fm and RSG
    • Print
    • Newspaper Group Partnership
    • Outdoor Signage
  • 17. New Media Programme
    • Digital & Social Networks
    • Fanbassadors
    • FanBlogs
    • Fan visits
  • 18. Marketing Programme
    • Pre-Event Period (April - May 2010)
    • Drive Local Buy-in and Participation
    • PR, Community Communication Programme and Township Media
    • Build National and International Awareness
    • FIFA channels, Digital and Social Networks
    • Event Period (May - July 2010)
    • Drive Attendance to Event
    • Radio Campaigns, Outdoor Signage, Tourism Channels,
    • Ambient Media
    • Post-Event Period (July - August 2010)
    • Communicate Community Benefits and Legacy Programme
    • PR Campaign and Community Media
  • 19. VOC / Offices / Media Centre
    • Based in City Hall
    • VOC & Offices will be based on the 3rd floor
    • Media Centre based on 1st floor includes implementation and management of the centre including infrastructure, IT, catering, minor renovations and cleaning
    • Infra-structure includes: work spaces for 160 media with dedicated high-speed internet network, designated press conference area, radio room with soundproofing, plasma screens, interview area, visual and AV connectivity
    • Facilities include and lounge and cafeteria for media use
  • 20.
    • Dedicated Meet & Greet Areas
    • Dedicated Drop Off & Pick Up Areas ( Possible dedicated parking )
    • Private and Group Hospitality Areas
    • Appropriate Catering Services
    • Themed FFF International Days ( MC,DJ,Big Screen etc)
    • Relevant FFF Information in Team Language
    • Opportunity to set up Country/Consul On Site Offices & Services
    • Involvement in safety, security and parking planning
    • Develop Fanbassadors,Fanblogs and Fanvisits
    Support Services for International Supporters Clubs, Communities & VIP’s
  • 21. THANK YOU