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Fifa Fan Fest
 

Fifa Fan Fest

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The project update of the Cape Town FIFA Fan Fest as at March 2010.

The project update of the Cape Town FIFA Fan Fest as at March 2010.

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    Fifa Fan Fest Fifa Fan Fest Presentation Transcript

    • Cape Town FIFA Fan Fest Project Update March 2010
    •  
    • Welcome to the Grand Parade
      • The Grand Parade is symbolic of the heritage of Cape Town, South Africa’s most cosmopolitan city.
      • The Cape Town FIFA Fan Fest will be the iconic Heritage Fan Fest of the FIFA 2010 World Cup
    • Our Mission
      • Provide a safe, freely accessible and eco-friendly environment
      • Stage a spectacle of multicultural entertainment and activities for international visitors and local communities
      • Create a “Home Town Feel ” for International Team Supporter Clubs and internationals living in Cape Town and South Africa
      • Leave a lasting legacy for the people of Cape Town in the form of a revitalized Grand Parade
    • Event Details Venue: Grand Parade & City Hall Operating Dates: 11 June – 11 July 24 match days / 6 non-match Operating Times: 11h00 – 23h00 Crowd Capacity: 13,500 Main Arena 25,000 Total Area Distance to Stadium : 2.3 km Route To Stadium : Fan Walk (Dedicated secure/fenced path including buskers and concessions)
    • Fan Fest Precinct
    • Venue Layout
    • Venue Layout: Entra nces
    • Venue Layout: Main Arena
    • Venue Layout: Chill Zone
    • Target Market / Audiences
      • The Soccer Fan
      • Families
      • Supporter Clubs
      • Local Foreign Communities
      • Company Staff Member
      • Corporate VIP
    • Entertainment Programme
      • OVER 100 PERFORMANCES
      • 2 TALENT TIERS:
      • New & Emerging
      • Established
      • THEMED DAYS:
      • South Africa Day / Africa Day / Celebrate Cape Town / International Days / Youth Day / Sunday Family Days
    • Entertainment Programme GROUP STAGE RUNNING ORDER: 11:00 Gates Open 11:30 – 13:15 New Talent Performances 13:15 – 15:15 Match 1 15:15 – 15:45 Talent Showcase 15:45 – 17:45 Match 2 17:45 – 20:00 Headline Performances 20:00 – 22:00 Match 3 22:00 – 23:00 DJ Performance
    • Hospitality: Welcoming the Fans
      • The Cape Town FIFA Fan Fest will provide
      • the following levels of hospitality
      • Private: exclusive pre-event cocktail reception
      • Tribune Club: reserved match viewing seat and food & drink voucher on the Fan Fest Main Arena covered Grandstand
      • Super Fan Club: reserved match viewing seat
      • on a big screen and food & drink voucher in
      • the City Concert Hall
      • Castle: private lounges & function
      • facilities with private parking
    • Food & Beverage Services
      • Central Catering Areas
      • Variety of Food Offerings
      • Satellite Snack and Drink Vending
      • Dedicated Beer Areas
    • Marketing Programme
      • Public Relations
      • Messaging to include accessibility and attendance information, entertainment programme offerings and community impact benefits.
      • Radio
      • Official Broadcaster [SABC] radio stations including Good Hope FM, Metro FM, Uhmlobowene, 5fm and RSG
      • Print
      • Newspaper Group Partnership
      • Outdoor Signage
    • New Media Programme
      • Digital & Social Networks
      • Fanbassadors
      • FanBlogs
      • Fan visits
    • Marketing Programme
      • Pre-Event Period (April - May 2010)
      • Drive Local Buy-in and Participation
      • PR, Community Communication Programme and Township Media
      • Build National and International Awareness
      • FIFA channels, Digital and Social Networks
      • Event Period (May - July 2010)
      • Drive Attendance to Event
      • Radio Campaigns, Outdoor Signage, Tourism Channels,
      • Ambient Media
      • Post-Event Period (July - August 2010)
      • Communicate Community Benefits and Legacy Programme
      • PR Campaign and Community Media
    • VOC / Offices / Media Centre
      • Based in City Hall
      • VOC & Offices will be based on the 3rd floor
      • Media Centre based on 1st floor includes implementation and management of the centre including infrastructure, IT, catering, minor renovations and cleaning
      • Infra-structure includes: work spaces for 160 media with dedicated high-speed internet network, designated press conference area, radio room with soundproofing, plasma screens, interview area, visual and AV connectivity
      • Facilities include and lounge and cafeteria for media use
      • Dedicated Meet & Greet Areas
      • Dedicated Drop Off & Pick Up Areas ( Possible dedicated parking )
      • Private and Group Hospitality Areas
      • Appropriate Catering Services
      • Themed FFF International Days ( MC,DJ,Big Screen etc)
      • Relevant FFF Information in Team Language
      • Opportunity to set up Country/Consul On Site Offices & Services
      • Involvement in safety, security and parking planning
      • Develop Fanbassadors,Fanblogs and Fanvisits
      Support Services for International Supporters Clubs, Communities & VIP’s
    • THANK YOU